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William Paterson University

Public university in Wayne, NJ

Director of Annual Giving

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeWayne, NJ, USA$91.7k - $100k

About the Job

Requirements

  • A bachelor's degree from an accredited college or university.
  • Five years of experience in fundraising, strategic planning and implementation, and functional operations, including experience analyzing fundraising and donor data to identify giving trends.
  • Excellent written and oral communication skills.
  • Excellent networking, interpersonal, and presentation skills.
  • Demonstrated experience analyzing fundraising and donor data, including building reports and pivot tables to track giving trends, donor retention and attrition, and campaign performance.
  • Knowledge of CASE standards and best practices for gift counting, campaign reporting, and annual giving benchmarking.
  • Demonstrated ability to facilitate collaboration while working as part of the Advancement team.
  • Proficiency with Microsoft Office products, including advanced Excel skills in pivot tables, formulas, and data visualization for analyzing fundraising and giving trends; proficiency with social media platforms and Almabase.
  • A New Jersey-valid driver's license for travel throughout the tri-state area.

Responsibilities

  • Design and implement Annual Giving strategies and programs to achieve fundraising goals, including identification, cultivation, solicitation, stewardship, recognition, revenue projection, and monitoring and adjustment of projections throughout the fiscal year.
  • Ensure gift counting, campaign reporting, and annual giving metrics comply with CASE standards and sector best practices.
  • Analyze annual giving data, donor trends, and campaign performance—including retention, acquisition, upgrade and downgrade, and channel-level return on investment—using pivot tables and other data analysis tools to inform strategy; build and maintain reports and dashboards to track fundraising goals and present findings to leadership.
  • Manage and oversee traditional, current, and emerging appeal channels, including direct mail, email, digital and social media, text-to-give, and crowdfunding, to achieve philanthropic and engagement goals.
  • Manage a prospect portfolio encompassing the Tri-State region and secure annual fund and Annual Fund leadership-level gifts to meet personal fundraising goals.
  • Maintain a schedule of personal visits and engagement activity to yield revenue and increase the University's base of support.
  • Work with major gift officers to maximize donor pipeline potential and coordinate annual fund communications and solicitations to support major gift moves management and solicitations.
  • Hire, train, develop, mentor, discipline, supervise, and evaluate Annual Fund staff, including two direct reports, in accordance with University policies and state regulations.
  • Collaborate with the Alumni Engagement team and University staff across campus to develop engagement and Annual Giving solicitation strategies that encourage alumni involvement and increase annual alumni giving.
  • Manage the Annual Giving department budget allocation.
  • Negotiate contracts with annual giving third-party vendors.
  • Serve on University committees as needed.

Desired Qualifications

  • A CASE credential or active CASE/AFP professional development is strongly preferred.
  • Experience with Banner or a comparable fundraising CRM/database, such as Raiser's Edge, for querying and reporting is preferred.

About the Company

William Paterson University

Public university in Wayne, NJ

William Paterson University is a public university in Wayne, New Jersey. It provides undergraduate and graduate education across arts, sciences, business, education, health, and professional fields.

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