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Prediction markets are moving into sports infrastructure. Norway is discussing regulation without talking about sport. Aug 31, 2026 8 min Published: 31 August 2026. Sportradar and Polymarket expanded their partnership on 27 August to cover more than 20 global leagues and competitions representing approximately 300,000 matches a year. The agreement shows that prediction markets are no longer merely digital venues where users trade on match outcomes. They are becoming a new commercial participant in the infrastructure around sport. Sportradar will provide premium sports data, live odds, audiovisual rights and streaming, marketing services and integrity solutions. The portfolio includes the Bundesliga, EuroLeague Basketball, the Chinese Basketball Association, the National Basketball League, tennis Grand Slams and UTR Pro. These are added to rights and data already connected to competitions including the ATP Tour, MLB, NHL, MLS and UFC. Sportradar describes itself as foundational technology for the category. The phrase is commercial, but the development it describes is real: prediction markets are connecting directly to data feeds, media content and control systems that are already central to the global sports industry. Sport is the largest market. The Norwegian discussion about prediction markets has focused largely on elections, politics, war, conflict and their relationship with gambling regulation. Figures from Pew Research Center show that the commercial centre of gravity lies elsewhere. Pew analysed global trading volume on Kalshi and Polymarket since July 2024. Sport accounts for 80% of volume on Kalshi and 39% on Polymarket. Politics, by comparison, represents 4% on Kalshi and 32% on Polymarket. The analysis is based on data from The Block and covers developments through April 2026. Polymarket US is not included. The figures are therefore not a complete measurement of the entire market, but they document a clear relationship: sport is not a peripheral category for prediction platforms. For Kalshi, it is by far the largest. This also changes how the sports industry should understand these companies. When sport generates such a large share of activity, access to fast and reliable match data, live pictures and official results becomes business-critical. The platforms need the same type of infrastructure that betting operators, media companies and analytics providers already pay for. From trading platform to stadium presence. Two days before the Sportradar announcement, Kalshi announced partnerships with five MLB clubs: the Atlanta Braves, Boston Red Sox, Los Angeles Dodgers, San Diego Padres and San Francisco Giants. The agreements include stadium advertising, digital and social channels, radio and fan activation. With the Dodgers, Kalshi will appear on LED displays at Dodger Stadium and receive naming rights to the stadium's Gold Glove Bar. Kalshi also states that trading volume in baseball markets has grown 36-fold in one year. This is a significant shift. Prediction markets are not merely external services using sport as an underlying event. They are becoming sponsors, media partners, data customers and visible participants at the point where clubs meet their supporters. This does not mean prediction markets and traditional sports betting are legally or commercially identical. Classification varies by country, product and regulatory regime. What matters to the sports industry is that both categories demand many of the same rights: real-time data, odds data, audiovisual products, marketing access and integrity services. Norway discusses regulation, but not sport. SV representatives Mirell Høyer-Berntsen, Sunniva Holmås Eidsvoll, Ingrid Fiskaa and Kathy Lie submitted a parliamentary proposal on 1 June calling for regulation of prediction markets and stronger oversight. Document 8:297 S discusses elections, political processes, war and conflict, military operations and economic developments. It also addresses minors, marketing, supervision and Norwegian gambling law. Sport is not mentioned. This is a representative proposal, not a parliamentary decision or an expression of an established majority position. The legal relationship between platforms such as Kalshi and Polymarket and Norwegian law is among the questions the proposers want assessed. It is therefore too early to draw firm conclusions about how specific services or contracts should be classified in Norway. The absence of sport is nevertheless notable. Political debate starts with the most controversial societal markets, while commercial development is driven largely by sport. Regulation and the sports industry's rights discussion therefore risk developing on separate tracks. A new buyer for sports data. The key question for Norwegian sport is not whether it should welcome prediction markets or keep them out. Rights holders must first understand what is acquiring new market value. When new companies pay for official results, real-time feeds, live odds, streaming, integrity controls and access to fans, a new buyer group emerges for sport's digital rights. That can affect pricing, packaging and negotiating power. Sports data is not a single product. A rights package may distinguish between historical data, real-time data, editorial statistics, performance-analysis data, odds-related data, video streams and rights to use data in models or new commercial services. The same data points can have very different value depending on speed, quality, exclusivity and permitted use. AI makes these distinctions more important. Data initially sold for display or analysis may later be used to train models, automate content or build new products. That does not mean all secondary use should be prohibited. It means usage rights should be explicit. Norwegian football is building its 2029 rights package. In February, the Norwegian Football Federation decided to begin the sales process for Norwegian football media rights from 2029. The work is being conducted with Norsk Toppfotball, Toppfotball Kvinner and Norsk Ligafotball. The process gives Norwegian football a concrete opportunity to assess the distinction between media rights, sports data, real-time data, betting and prediction data, and other digital usage rights. The point is not that Norwegian football should sell data to prediction markets. The point is that the organisations should know what their data is worth, which uses may emerge and which rights they want to retain. This assessment becomes more important when buyers no longer fit a single category. Sportradar's Polymarket agreement combines data, live odds, streaming, marketing and integrity. Kalshi's MLB deals combine partnerships, stadium visibility and fan activation. The boundaries between media partner, technology supplier, sponsor and marketplace are becoming less distinct. Three questions Norwegian sport should ask. The development raises at least three strategic questions: 1. Which sports data do Norwegian Sport Tech actually own and control? 2. Which usage rights do Norwegian Sport Tech want to sell, and which do Norwegian Sport Tech want to retain? 3. How do Norwegian Sport Tech ensure that value created by new markets also benefits the sport that produces the data? These questions are not limited to football. Federations, leagues and event organisers in smaller sports may also control datasets, live streams and competition information that acquire new uses. They often have less negotiating capacity and a greater need to define their rights before the market reaches them. A topic for Norway's new sports white paper. The Norwegian government is preparing a new white paper on sport and has invited input on developments affecting sport's opportunities, challenges and operating conditions. The deadline is 30 October 2026. Sports data, new digital markets and control over sport's digital value chain should be part of that discussion. Prediction markets show why. Within months, they have moved from being discussed as a financial and regulatory phenomenon to becoming integrated into the data, media and sponsorship structures surrounding global sport. For Norwegian sport, this is not about taking a position for or against one particular platform. It is about understanding that data generated on the field has already become a strategic asset, and that a new group of buyers is now prepared to pay for access. Sources used. * [Sportradar: Expanded partnership with Polymarket](https://sportradar.com/content-hub/news/sportradar-and-polymarket-significantly-expand-prediction-market-partnership-to-more-than-20-global-sports-leagues-and-competitions/), 27 August 2026 * [Pew Research Center: Trading volume on prediction markets has soared in recent months](https://www.pewresearch.org/short-reads/2026/05/27/trading-volume-on-prediction-markets-has-soared-in-recent-months/), 27 May 2026 * [Kalshi: Partnerships with five MLB clubs](https://news.kalshi.com/p/kalshi-partners-with-mlb-teams), 25 August 2026 * [Norwegian Parliament: Representative proposal 297 S on prediction-market regulation](https://www.stortinget.no/no/Saker-og-publikasjoner/Publikasjoner/Representantforslag/2025-2026/dok8-202526-297s/?all=true), 1 June 2026 * [NFF: Norwegian football begins media-rights sales process for 2029](https://kommunikasjon.ntb.no/pressemelding/18811503/pm-norsk-fotball-starter-salgsprosess-for-medierettighetene-fra-2029), 23 February 2026 * [Norwegian government: Input for a new white paper on sport](https://www.regjeringen.no/no/aktuelt/regjeringen-onsker-innspill-til-ny-stortingsmelding-om-idrett/id3166386/)

How to use Kalshi for College Football Week 0: trade CFB with Kalshi promo code SDS. Published: Aug 29, 2026 · 9:30 AM EDT Kickoff is finally here for another season of College Football as the action begins today in Dublin, Ireland, with North Carolina vs TCU. As football fans throughout the country get set for an exciting slate of games, now is a great time to find out how to use Kalshi for College Football Week 0 to trade on all the action. SIGNUP TODAY TRADE $25 GET $25 How to use Kalshi for College Football Week 0. As College Football fans all across the nation get set for the season to officially get underway, many will be looking to make predictions and picks for Week 0 games this afternoon. Eligible users in over 40 states (including several states where sportsbooks are not available) can sign up with prediction markets to trade on College Football Week 0 matchups. Kalshi markets are available to trade on Week 0 games, as well as futures markets for the College Football Playoff, and using CFB prediction markets is very easy to understand. For College Football prediction markets, either team will be priced $0.01-$0.99 based on their implied market probability to win the game. The total value of each contract is $1. Traders can buy contracts for either team they think will win the matchup, and if their prediction is correct, they will receive the full $1 value for each contract they are holding. North Carolina and TCU will officially kick off the season at 12:00 pm ET, when they play this year's edition of the Aer Lingus Classic from Dublin, Ireland. Later in the afternoon, USC will take on San Jose St. at the Coliseum in Los Angeles, and at 7:00 pm ET, Hawai'i faces off with Stanford in the evening matchup. Before the action gets underway, see the latest odds from Kalshi prediction markets for today's College Football games. Use Kalshi promo code SDS for College Football. New users who sign up with the Kalshi promo code SDS can secure a welcome bonus for trading on College Football Week 0 games today. The linked Kalshi promo code unlocks a welcome offer for new users to trade $25 and get a $25 bonus for prediction markets. The $25 bonus is non-withdrawable and can be used to buy contracts for any Kalshi prediction markets (including College Football games) across a wide range of real world events. New users are not required to trade $25 in a single prediction, as they can also reach $25 in cumulative trading volume across multiple markets. Don't miss out on your chance to score a $25 bonus for trading on College Football Week 0 games. Use the Kalshi promo code SDS and get $25 when you make just $25 in trades on prediction markets. After years of writing as well as Data Analyst work for Pro Football Focus, Kevin Wolff is now a Sports Betting Writer for SportRadar. A graduate of Fordham University in NYC, Kevin is also a full-time dog dad when he's not writing. He can be reached at [email protected]