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Procter & Gamble

Makes household and personal care products

Fabric & Home Care Demand Creation & E-com Activation Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timePrague, CzechiaNo salary listedIn-person

About the Job

Requirements

  • Previous brand management experience.
  • Passion for digital and e-commerce space management and continuous learning.
  • Understanding of social media and brand management.
  • Strong consumer understanding and experience in portfolio and activation management.
  • Strong leadership, innovation, and interpersonal skills.
  • Excellent analytical, problem-solving, and negotiating skills.
  • Advanced Microsoft Office skills, including spreadsheet analytics.
  • Proficiency in English and Czech or Slovak.
  • A bachelor's degree or higher is required.

Responsibilities

  • Take responsibility for all areas of brand management, from general business management through communication planning and trade marketing in specific categories.
  • Design strategic interventions in retailer marketing based on analysis of sales, market shares, consumer insights, media efficiency, competitive activities, and other data.
  • Lead new campaign development end to end, evaluate campaigns based on key performance indicators, and recommend improvements.
  • Coordinate multifunctional teams, including internal and external partners such as media and creative agencies, while working with an international team across Central Europe.
  • Demonstrate consumer and shopper understanding, gather insights from key decision-makers, and develop plans to meet identified needs.
  • Develop innovative digital solutions in communication and commerce for a brand or full portfolio.
  • Take ownership and responsibility for assignments and lead initiatives.

Desired Qualifications

  • Power BI.
  • Experience in digital and e-commerce space for fast-moving consumer goods categories.
  • Social media activation management.

About the Company

Procter & Gamble

Makes household and personal care products

Procter & Gamble makes household and personal care products that consumers use for cleaning, grooming, hygiene, and everyday health. Its portfolio includes Tide laundry detergent, Pampers diapers, Gillette razors, and Crest toothpaste, with brands tailored to different needs and markets. The company develops and manufactures these branded goods, then earns revenue by selling them through retailers, distributors, online stores, and direct consumer channels. Its businesses span beauty and hair care, shaving, oral and personal health, fabric and home care, and baby and family care. Founded in 1837, Procter & Gamble is headquartered in Cincinnati, Ohio.

Company size
10,001+
Company stage
IPO
Headquarters
Cincinnati, OH
Founded
1837

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