Head of B2C Sales

Head of B2C Sales

Sheffield City Centre (fully office-based)

Salary: £50,000 DOE plus commission (OTE ~£75,000)

UniHomes is looking for a Head of B2C Sales to lead and grow our consumer sales and retentions function and play a key role in supporting students at one of the most important moments in their renting journey.

This role combines strategic ownership with hands‑on leadership. You’ll have full responsibility for the B2C sales and retentions function, including setting direction, improving performance, and directly line managing the team.

Our B2C sales team is not a traditional call centre. It is a small, close‑knit group, united by a shared purpose to make renting simpler, clearer and less stressful. Sales conversations are consultative and supportive, focused on helping renters make confident decisions rather than high‑pressure selling.

Reporting into the Head of Sales, you will take ownership of B2C sales performance end‑to‑end. You’ll lead the permanent team day‑to‑day, and during peak summer periods you’ll scale the function significantly, often doubling the team with temporary telesales colleagues. Many of these are students themselves or existing UniHomes customers, and a core part of this role is ensuring they are effectively onboarded, trained and supported to perform well quickly.

You’ll work closely with Marketing, Customer Experience, and Product, helping shape the wider student journey and ensuring B2C sales operates as an integrated, high‑impact function within the business.

This is a visible, influential role with genuine scope to make improvements, build capability over time, and grow a function that matters.

This role is based on standard office hours of Monday to Thursday, 9:00am–5:30pm, and Friday, 9:00am–5:00pm. Due to the seasonal nature of the business, occasional weekend working is required, typically once a month and dependent on demand, particularly during peak periods.

Key responsibilities:

• Own and deliver the B2C sales strategy, aligned to UniHomes’ growth plans and seasonal demand.
• Take full accountability for B2C revenue performance, forecasting and reporting.
• Provide direct line management to the B2C sales / retentions team, setting clear expectations, priorities and standards.
• Lead daily performance management, coaching and development of team members.
• Plan and deliver seasonal scale‑up, including recruitment support, onboarding, training and mentoring of temporary telesales colleagues.
• Manage performance and quality across both permanent and seasonal team members.
• Ensure a consistent, student‑first approach across all B2C sales activity.
• Work closely with Marketing to improve lead quality, campaigns and messaging.
• Partner with Customer Experience to improve handovers, reduce friction and improve outcomes for renters.
• Collaborate with Product and Technology teams to influence improvements that support sales effectiveness.
• Provide clear insight, recommendations and performance updates to the Head of Sales.

Skills and experience:

• Proven experience leading a B2C sales team in a high‑volume or consumer‑focused environment.
• Comfortable combining strategy with hands‑on team leadership.
• Strong coaching and people‑management capability.
• Experience managing performance through busy or changing periods.
• Commercially minded, with experience owning or contributing to revenue targets.
• Confident working cross‑functionally and influencing wider teams.
• Experience in utilities, telecoms, subscriptions or student‑focused markets is desirable but not essential.

About us: 

At UniHomes, we’re on a mission to transform the entire student rental experience across the UK. As the market-leading student accommodation advertising platform and utility management service provider, we make finding and securing all-inclusive student accommodation simple, seamless, and stress-free.

We’re not just another platform. UniHomes is developing innovative technology to deliver one go-to destination that supports the entire student rental journey. With an unwavering focus on our students, partner letting agents, operators and suppliers, we continually evolve and enhance our products and services to exceed expectations, while tackling market complexity with ease and transparency.

Since launching in 2015, we’ve experienced rapid growth. Today, we operate in 60+ cities, partner with 1,000+ agents and operators, and are backed by Macquarie Capital and LDC. Our success has been recognised with accolades from EY Entrepreneur of the Year, Deloitte UK Technology Fast 50, The Negotiator Awards, and Great Place to Work® certification.

Our 140+ strong team is based in the heart of Sheffield City Centre, where we’re driving innovation, expanding into new markets, and fostering a culture built on collaboration, creativity, and growth.

If you’re ready to make a meaningful impact and help redefine how students find their perfect home, now is the time to join UniHomes. Be part of a team that’s opening new doors to better experiences, brighter ideas, and stress-free living.


We are a team driven and united by our core values:

• Lead the Way
• In it Together 
• Customers Matter
• Keep it Simple 
• Rise Above Challenges 
• Make it Happen

What do you get when you work here?

With people and culture at the heart of our organisation, we are continually enhancing our employee offer and culture. We are incredibly proud to have been officially certified as a Great Place to Work® (GPTW®) and an accredited Living Wage employer - all our employees earn a fair living wage above the government minimum wage.

Working in our stunning new office at New Era Square in the centre of Sheffield, you will get complimentary breakfast, hot & cold drinks, snacks, pool table, holidays, length of service days, voluntary day, enhanced pension scheme, pension salary sacrifice scheme, healthcare scheme, Employee Assistant Programme, sick pay, enhanced maternity & paternity pay, career progression, a commitment to personal and professional development, employee awards, refer a friend scheme, staff discounts, mental health and financial support, and company social events. 

At UniHomes we are committed to fostering an inclusive and diverse workplace where everyone can thrive and which values individuals for their unique perspectives. We welcome candidates from all backgrounds, regardless of age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, sex, or sexual orientation.

Please let us know if you require any reasonable adjustments to make the recruitment process more accessible to you.

Applicants must already have the permanent and unrestricted right to work in the UK. Unfortunately, we are unable to offer visa sponsorship as we do not hold a sponsor licence.

We want to hear your unique voice in your application. We love AI, but relying on it solely to write your cover letter and answer the application questions is a missed opportunity to showcase the originality and personality that will make you stand out. Show us the real you.

We do not accept CV submissions from recruitment agencies. Direct applications from individual candidates are encouraged. Thank you for your understanding.