VP – Product Marketing

Updated on 6/11/2024



201-500 employees

AI-powered customer data platform

Data & Analytics

Compensation Overview

$200k - $250kAnnually

+ Cash Incentives + Stock Options

Senior, Expert

Seattle, WA, USA + 1 more

Required Skills
  • 12+ years' experience managing and mentoring a product marketing team in a tech company
  • B2B SaaS & pricing and packaging experience
  • Strong understanding of technical and marketing personas
  • Experience in MarTech and the data ecosystem
  • Experience influencing SaaS marketing teams
  • Experience building diverse teams
  • Customer-centric mindset
  • Strong communication and interpersonal skills
  • Analytical skills
  • Building trusted relationships with executive sponsors, partners, and end users
  • Lead and scale product marketing division
  • Design collaboration between product, sales, and client success
  • Own positioning and messaging for target persons/verticals/segments
  • Operationalize messaging into GTM plays
  • Build sales tools and go-to-market plays
  • Drive pricing and packaging strategy
  • Craft positioning and messaging for partners
  • Organize customer marketing program
  • Be an evangelist and thought leader
  • Lead research initiatives
  • Coach and develop product marketing team

Amperity provides an AI-powered customer data platform (CDP) that unifies first-party customer data to create accurate customer profiles for acquisition, retention, and privacy compliance. The platform leverages AI and Machine Learning and is trusted by over 400 brands, including Alaska Airlines, DICK’S Sporting Goods, and Under Armour.

Company Stage

Series D

Total Funding



Seattle, Washington



Growth & Insights

6 month growth


1 year growth


2 year growth



100% employee healthcare coverage

Transportation subsidies

A comfortable work environment with plenty of snacks, and other employee experience perks like events and activities

Both in-person and remote

Self-managed PTO

Inclusive environment