Med/Surg Account Manager - Front Line Care

This is where your work makes a difference.

At Baxter, we believe every person—regardless of who they are or where they are from—deserves a chance to live a healthy life. It was our founding belief in 1931 and continues to be our guiding principle. We are redefining healthcare delivery to make a greater impact today, tomorrow, and beyond.

Our Baxter colleagues are united by our Mission to Save and Sustain Lives. Together, our community is driven by a culture of courage, trust, and collaboration. Every individual is empowered to take ownership and make a meaningful impact. We strive for efficient and effective operations, and we hold each other accountable for delivering exceptional results.

Here, you will find more than just a job—you will find purpose and pride. 

Location:   UK Remote / Field Based – London & South East

Full time

Overview

Baxter International Inc. is a global leader in healthcare, dedicated to saving and sustaining lives through innovative medical products and technologies. We are seeking a dynamic and enthusiastic Account Manager to protect and grow existing customer relationships, identify new business opportunities and drive revenue growth for an assigned territory within the Welch Allyn and Hillrom product groups. The role has a heavy focus on driving customer retention, expanding device connectivity into Electronic Patient Record (EPR) systems and positioning Baxter’s connected care solutions against increasingly commoditised competitors.

Success will be achieved through strong account management, strategic stakeholder engagement, identification of clinical and operational challenges, and the delivery of solutions that improve patient safety, workflow efficiency, and digital transformation objectives.

Key Responsibilities

Account Management & Installed Base Development Maintain and grow the existing installed base of Welch Allyn low-acuity vital signs solutions. Develop and execute strategic account plans focused on customer retention, expansion and long-term partnership growth. Identify risks within the installed base, including competitive displacement threats, and develop mitigation strategies. Ensure customers realise maximum value from existing investments through optimisation, training, connectivity, and workflow improvements. 

Business Development; Identify and pursue new business opportunities within low-acuity monitoring and connected care environments. Drive growth through both expansion of existing accounts and conversion of competitor-held business. Develop and execute territory sales plans aligned to revenue, connectivity and retention objectives. Position Baxter solutions as an enabler of digital healthcare transformation rather than solely a medical device purchase. 

Sales; Manage the entire sales process from opportunity identification through to implementation and post-sale adoption. Conduct value-based selling by identifying customer challenges and aligning Baxter solutions to clinical, operational and financial outcomes. Lead complex sales opportunities involving multiple stakeholders and decision makers. 

Customer relationship management; Build and maintain strong relationships with clinical operational, technical and procurement stakeholders. Develop executive-level relationships across key accounts. Understand customer priorities and proactively identify opportunities to support initiatives such as:

Patient deterioration management

Vital signs automation

Digital ward initiatives

Promote broader Baxter solutions around the patient care environment where appropriate. 

Data Analysis and reporting; Analyse account performance, sales data and market intelligence to identify growth opportunities.  Use insights to adapt territory strategies and maximise performance.  Maintain accurate forecasts and provide regular business updates.

Collaboration, working cross functional with therapy, medical, marketing bringing in expertise to enhance the customer experience and identify the challenge you are solving

CRM & Funnel Management; utilize CRM tools to build and track funnel, record customer interactions and engagement levels ensuring personalized follow-up and support

Qualifications

Education and Experience

• Bachelor’s degree in Marketing, Business Administration, or a related field or equivalent experience
• Minimum of 5 years experience within the medical device field – proven track record selling to the NHS
• Experience managing complex sales cycles involving multiple stakeholders Experience with digital healthcare, medical device connectivity or EPR integration is highly desirable
• Must live on territory.

Skills and Competencies

• Exceptional relationship-building and stakeholder management skills.
• Strong commercial awareness and business acumen.
• Excellent communication, presentation and negotiation skills.
• Ability to sell value-based solutions in highly competitive markets.
• Strong understanding of NHS structures, procurement frameworks and decision-making processes.
• Demonstrated ability to manage complex opportunities and long sales cycles. Analytical mindset with the ability to utilise data to influence decisions and drive growth.
• Highly organised with effective territory and time management skills.
• Ability to work independently while collaborating effectively within a cross-functional environment.
• Proficiency with CRM systems and sales planning tools.

What are some of the benefits of working at Baxter?

• Professional development opportunities

• Pension

• High importance placed on work life balance

• 25 days annual leave (increasing with service)

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Equal Employment Opportunity

Baxter is an equal opportunity employer. Baxter evaluates qualified applicants without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity or expression, protected veteran status, disability/handicap status or any other legally protected characteristic.

Reasonable Accommodations

Baxter is committed to working with and providing reasonable accommodations to individuals with disabilities globally. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please click on the link here and let us know the nature of your request along with your contact information.

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