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TEGNA

Local news broadcaster with multiple stations

Marketing Operations Coordinator

Growth & MarketingConfirmed live in the last 24 hours
Full-timeUnited States$31.25 - $33.65

About the Job

Requirements

  • At least 2 years of hands-on experience in email/push customer relationship management or lifecycle marketing operations.
  • Hands-on experience with Braze, specifically building campaigns, Canvas, and segmentation.
  • Strong organizational skills and the ability to manage multiple projects and deadlines simultaneously.
  • Ability to identify data discrepancies or inconsistencies and communicate effectively.

Responsibilities

  • Build and deploy one-time, triggered, and automated campaigns, including email, push notifications, and in-app messages, and design and execute A/B tests.
  • Set up and maintain user journeys in Braze Canvas, configuring segments, filters, and behavioral triggers so the appropriate audience receives the appropriate message at the appropriate time.
  • Use Liquid Logic templating and Connected Content in Braze to create personalized dynamic content.
  • Perform final quality assurance checks on campaign setups, including link validation, segmentation accuracy, push-payload testing, and rendering across email clients.
  • Manage a campaign calendar to ensure timely delivery, monitor campaign key performance indicators such as open rates, click-through rates, and conversions, and build reports with insights.
  • Monitor and manage data interfaces between Braze, Amplitude, Snowflake, and other marketing platforms interfacing with Braze, and alert appropriate teams to issues.

Desired Qualifications

  • Experience with other marketing technology tools, including Amplitude, Tableau, and Snowflake.
  • Ability to troubleshoot campaign issues, data errors, and user segmentation issues.
  • Knowledge of email and push best practices.

About the Company

TEGNA

Local news broadcaster with multiple stations

TEGNA provides local news and advertising services. It operates 64 TV stations across 51 U.S. markets and distributes content via web, mobile apps, streaming, and traditional TV. Each station offers live and on-demand news, weather, and sports through Roku and Amazon Fire TV apps. TEGNA produces trusted news content and civic stories, while supporting local businesses with advertising solutions across television, digital, and OTT through Premion. The company differentiates itself by owning top network affiliates in major markets, operating multicast networks (True Crime Network, Twist, Quest), and offering cross-platform local news and targeted advertising to reach local audiences. Its goal is to help communities thrive by delivering truthful reporting and providing sustainable, community-focused media services.

Company size
1,001-5,000
Company stage
IPO
Headquarters
McLean, VA
Founded
2017

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