Marketing Execution Manager

Marketing Execution Manager (Contract)

Frida · Miami, United States (Hybrid) · — · Posted 2026-10-29

Workplace: hybrid

Department: Marketing Execution

Description

Who We Are

Parenting isn’t picture-perfect. It’s messy, hilarious, exhausting, and life-changing — sometimes all before noon. That’s where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don’t shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn’s leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we’re helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is looking for a Marketing Execution Manager (Contract) to join our Marketing Team and efficiently plan and prioritize deliverables and resources between all Frida brands in the US and global markets while working across multiple projects. The ideal candidate will manage internal timelines, vendor communication, budgets, assets and scopes, while working closely with cross-functional teams to develop and execute marketing initiatives. The ideal candidate is driven, has an eye to maintain brand standards, is able to make decisions and can solve problems in a dynamic, fast-paced environment.

Responsibilities to include:

• Develop & manage Frida marketing & design processes to ensure all projects run on time and on budget
• Manage cross functional processes between marketing and project management, product development, packaging, legal and compliance
• Plan, develop, and manage yearly project calendars and schedules to meet requested launch timelines
• Develop, manage, update and track against project timelines/milestones, while regularly communicating any timeline changes to Brand, Creative, Project Management and cross functional teams
• Intake and review all creative briefs for accuracy prior to creative kick off, flagging issues and updates as needed
• Oversee all marketing projects for Frida across all brands. Oversee Global marketing requests and internal projects across Frida as needed. Assist with print production projects as needed
• Proactively identify project conflicts and risks and provide resolutions to ensure projects are running smoothly at all times
• Coordinate and manage large scale packaging and campaign initiatives
• Plan, schedule and manage meetings with executive leadership, both creative and marketing. Meetings to include project status meetings, creative reviews, kickoffs across brands, and more
• Capture feedback during reviews. Ensure all feedback is thorough, accurate and actionable prior to sharing with creative teams. 
• Responsible for routing all assets for review between creative teams and requesters by review date. Review all assets for accuracy and deliver final assets, creating trackers as needed
• Develop and maintain resource allocation across internal creative team as well as external freelancers. Monitor workload and reprioritize work as needed based on business justifications
• Manage relationships with agencies and freelance copywriters
• Work with Brand teams on retail marketing executions including retailer-specific advertising efforts
• Work with external production (including photography, video and copywriting) to manage timelines, deliverables, on-boarding and payment. 
• Maintain and organize all files and assets internally on G-Drive/Brandfolder
• Own Asana experience and process throughout each project. Work with each department to ensure tasks are moved, notes and feedback are added, assets are uploaded as needed
• Train new marketing team members on Asana, G-Drive and marketing processes as needed
• Other projects as assigned

What You Will Need

• Bachelor’s Degree in Marketing, Business, or related field
• 5-7 years of project management experience in an agency or an integrated marketing setting; creative agency or marketing CPG experience, a plus
• Proven ability to manage project budget, scope, resourcing, deliver on time and on budget
• Strong multi-tasker, able to juggle multiple campaigns at once all while tracking milestones, resource performance and account needs
• Knowledge of project management tools (Trello and Asana a plus)
• Meticulous attention to detail and organizational skills
• Ability to be flexible and highly adaptive in a fast-paced environment
• Ability to navigate ambiguous situations and proactively identify issues/obstacles and effectively create solutions
• Excellent verbal and written interpersonal skills and the ability to communicate clearly and effectively
• Experience in social/digital marketing and content production timelines and process
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

Who You Will Work With

Frida is an organization that values collaboration and community. As the Marketing Execution Manager (Contract), you will work closely with Brand, Creative and Sales.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays. This contract will begin immediately. There are no benefits for this role.

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.

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