Full-Time

Search Engine Marketing Account Manager

Confirmed live in the last 24 hours

WITHIN

WITHIN

201-500 employees

Integrates performance media with branded content

Consulting
Consumer Software

Compensation Overview

$63.9k - $203.5kAnnually

Mid, Senior

Long Island City, Queens, NY, USA

Hybrid work opportunity.

Category
Customer Success Management
Sales & Account Management
Required Skills
Google AdWords
Data Analysis
Google Analytics
Requirements
  • Bachelor's degree or equivalent work experience
  • Proven experience in search and/or integrated digital marketing with 3+ years of experience
  • Experience managing $1M+ annual budgets
  • Dedicated to meeting and exceeding client expectations
  • Highly proficient in Google Ads, Microsoft Ads, and bid management platforms (SA360, Marin, or Kenshoo)
  • Comfortable working with analytics platforms, such as Google Analytics or Adobe Omniture
  • Ability to work with a high level of efficiency and accuracy under tight deadlines
  • Strong attention to detail and fidelity to industry best practices
  • Experience training/managing/mentoring junior digital marketers
  • E-commerce & retail advertiser experience a plus
  • Experience working closely with cross-channel integrated media teams
  • Understanding of statistical measurement
  • Familiarity with MTA/MMM attribution methodology
Responsibilities
  • Campaign Launches & Management: keyword & ad text creation/expansion and campaign QA for bid tools and platforms, negative keyword strategy, landing page audits
  • Campaign Optimization: Leverage data to extract insights to action on creative and audience targeting performance to maximize client KPIs. Implement bid optimization efforts to drive performance against client KPIs.
  • Budget Management: Build strategic budget allocation models and make recommendations to optimize marketing spend based on client-specific goals
  • Testing: Design, implement, and track tests to validate adoption of new features, bid strategies, landing pages, and ads, working closely with analytics partners for incrementality measurement
  • Reporting: Perform in-depth ad hoc and cyclical analysis pertaining to account and category performance, historical trends analysis, and competitor insights
  • Talent Development: Mentor team strategists supporting your accounts, offer strategic guidance, communicate task execution and timeline requirements, and constructive feedback to aid in their growth in their core functional areas or responsibilities

WITHIN is a leader in the Performance Branding sector, specializing in merging performance media with branded content to help brands achieve their business and marketing goals. They offer advanced solutions such as channel strategy development, marginal bidding, attribution modeling, and lifetime value analysis. This strategic approach allows them to create personalized content at scale, making them a valuable partner for prominent brands seeking to optimize their marketing efforts.

Company Stage

Seed

Total Funding

$150K

Headquarters

New York City, New York

Founded

2015

Growth & Insights
Headcount

6 month growth

-5%

1 year growth

-1%

2 year growth

-5%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven content personalization enhances user engagement, benefiting Within's offerings.
  • Shoppable media trend aligns with Within's integrated media solutions, boosting client sales.
  • Data analytics integration allows Within to tailor content and advertising effectively.

What critics are saying

  • Competition from other media agencies could impact Within's market share.
  • Economic downturns may affect Within's revenue from clients like Foot Locker.
  • Data privacy regulation changes could limit Within's content personalization capabilities.

What makes WITHIN unique

  • Within is the only Performance Branding firm globally, setting it apart.
  • Within offers integrated media and personalized content solutions for business growth.
  • Within is Foot Locker's North American media agency of record, enhancing its credibility.

Help us improve and share your feedback! Did you find this helpful?