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Full-Time

Digital Account Manager

Social Media

Posted on 4/19/2024

Highwire

Highwire

51-200 employees

Specialized PR agency for tech companies

Consulting

Mid, Senior

Cambridge, MA, USA + 4 more

More locations: San Francisco, CA, USA | Remote in USA | Chicago, IL, USA | New York, NY, USA

The job is based in San Francisco with offices in New York, Boston, and Chicago. Remote work is also possible in states including Connecticut, Florida, Indiana, Michigan, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, Texas, Utah, Vermont, and Washington.

Category
Customer Success Management
Strategic Account Management
Sales & Account Management
Required Skills
Management
Social Media
Marketing
Data Analysis
Requirements
  • 5-6 years of client-facing digital experience (social media specialty preferred), with at least one year in an Agency setting
  • Deep knowledge and understanding of social platforms - primarily LinkedIn, Twitter, Instagram, TikTok, Facebook, YouTube - including both organic and paid strategies and capabilities
  • Baseline knowledge of earned media and marketing tactics (i.e., search, influencer, editorial), and where social media and digital activations can be integrated
  • Experience with B2B technology, security and digital health brands is a plus
  • Ability to take initiative to quickly and smartly adjust digital strategy, voice and tone based on client and audience
  • Experience with social media management, influencer management, analytics tools (bonus points for hands-on experience with Sprinklr, Sprout Social, MuckRack and Brandwatch)
  • Management experience, both of program strategy/deliverables and direct reports
  • Passionate about teaching and mentoring team members, working in close collaboration with both digital team leadership and account teams
  • A finger on the pulse of latest social and digital trends
Responsibilities
  • Develop and implement social media strategies for clients
  • Work as part of integrated PR and digital teams
  • Manage account teams to ensure seamless delivery of client work
  • Manage multiple projects and/or accounts
  • Production of social-first copy and creative content
  • Manage 1-2 direct reports
  • Build trusting relationships with clients
  • Support new business efforts for the Agency

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency uses its background in journalism and its location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. This customization allows Highwire to adapt its strategies to the fast-paced and competitive media environment, ensuring that clients' messages reach the right audiences. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking technologies or business models, positioning itself as a leader in tech communications. The goal of Highwire is to create meaningful business results for its clients through effective communication strategies.

Company Stage

N/A

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Highwire's strategic acquisitions and partnerships, such as with Candor Content, position it for accelerated growth and expanded service offerings.
  • The company's ability to command premium pricing due to its reputation for excellence in the tech industry suggests strong financial health and stability.
  • Highwire's specialized focus on disruptive companies in the tech sector offers employees the opportunity to work on cutting-edge projects with high-impact potential.

What critics are saying

  • The highly competitive and fast-paced nature of the tech communications market requires Highwire to continuously innovate to maintain its edge.
  • Integration challenges from recent acquisitions like Candor Content and Wonderscript could pose operational risks and affect service quality.

What makes Highwire unique

  • Highwire leverages its deep roots in journalism and strategic Silicon Valley location to offer tailored PR services, setting it apart from more generalized agencies.
  • The company's focus on disruptive tech companies allows it to specialize in navigating complex media environments, unlike competitors who may not have such a niche focus.
  • Highwire's recent acquisitions of Candor Content and Wonderscript enhance its digital marketing and content creation capabilities, providing a more comprehensive service offering than many traditional PR firms.

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