Manager – Brand Management

Job Description Summary:

Job Summary

We are looking for a passionate, business driven marketer to drive Schweppes across mainland China, Hongkong and Taiwan. Possessing some super-powers will be essential to success. The ideal candidate will be a keen brand strategist but also possess strong business acumen, an analytical wizard but also an impactful creator, a leader of self but also a powerful influencer.

What You’ll Do for Us

• Support to develop and execute brand growth strategies, business plans and innovations to fuel equity and market share growth.
• Compelling local competition defense strategy development covering brand edge enhancement to expand user base, innovation strategy and activation plan to land in channel, assessment of business growth opportunities leveraging consumer insights, competitor landscape and business case development.
• Solid brand initiatives planning and execution together with brand marketing calendar development (such as products, packages, communications and promotional activities).
• Lead to work closely with internal and external cross functional teams and business stakeholders.
• Drive marketing communications plans by closely working with the team including agency partners.
• Brand business diagnosis and holistic analysis as well as to manage routine performance tracking in profit and sales volume, and design brand research.
• Manage marketing budget in alignment with brand strategy and productivity guidelines.
• Perform other job‑related duties as assigned, in response to evolving business needs and market dynamics 

Requirements & Qualifications

• Bachelor’s degree in Marketing, Communications or Business.

• 4+ years of experience in the area of brand/product marketing at FMCG including new product development and strategy development.
• Consumer centric mindset and strategic thinker. Deeper understanding on consumer insights.

• E2E experience, quality experience on social & EC. Customer engagement experiences
• Strong project management and interpersonal skills.
• Good leadership and communication skills involve many stakeholders internally and externally.

• Skills to analyze complex market and consumer environment and form own recommendation.
• Collaboration, teamwork, positive belief, and sense of responsibility. Strong passion and responsibility to deliver results. 

What We Can Do for You

• Career Growth & Development: Access to global learning platforms, coaching, and mentoring as part of our Leadership & Development process.
• Diverse & Inclusive Culture: Be embraced for who you are and empowered to use your voice to help others find theirs.
• International Exposure: Collaborate with multicultural teams and participate in global projects through our networked organization.

Skills:

Agile, AI Concepts, Audience Engagement, Brand Strategy, Creative Strategies, Data Insights, Data Strategies, Design, Design Thinking, Experimentation, Flavor Development, Ideas Generator, Influencer Marketing, Market Segmentation, Negotiation, Omnichannel Interactions, Portfolio Growth, Revenue Growth Management, Social Media, Storytelling, Sustainability, User Experience (UX) Design

Location(s):

China

City/Cities:

Shanghai

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

December 31, 2026

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.