Performance/Growth Marketing Manager
About the job
- At least 4 years of experience in direct-to-consumer e-commerce advertising, with hands-on experience in at least two of Google Ads, TikTok, and Meta.
- Deep hands-on expertise in Google Ads e-commerce campaign optimization and an entrepreneurial mindset with direct-to-consumer profit-and-loss understanding.
- Proven experience taking data-driven approaches to marketing and media buying.
- Willingness to work hands-on, with extreme attention to detail, to drive results.
- Ability to handle multiple tasks, priorities, and deadlines.
- Willingness to collaborate with cross-functional teams.
- Create and optimize campaigns and ads hands-on in platforms including Meta, Google, and TikTok; analyze data and take action to drive performance.
- Identify arbitrage opportunities to drive incremental profitable sales through campaign structure, bid strategies, ad format optimization, data enrichment, audience matching, and creative testing.
- Assist in developing performance media budgets across channels to optimize overall incremental profitable sales.
- Collaborate cross-functionally and use well-structured data and visualizations to help merchandising and creative teams understand customers, outstanding opportunities, and performance-channel results.
- Assist in improving full-funnel reporting and attribution.
- Monitor the direct-to-consumer landscape for new trends; evaluate, recommend, and execute entry into new performance marketing channels.
- Support brand marketing activities with thoughtful measurement and data-driven recommendations.
- Experience with Snapchat.
About the company
Dolls Kill is a global online boutique selling edgy, alternative fashion, footwear, accessories, and beauty inspired by punk, goth, glam, and festival styles. It sells directly to consumers through an online platform, with options for pre-orders and free worldwide shipping, plus pickup locations in cities like Los Angeles and San Francisco. The product lineup updates quickly through social media and influencer partnerships, targeting youth who want to express individuality. Its goal is to make distinctive, rebellious fashion accessible worldwide and grow its community through direct sales and exclusive pre-orders.
Company Size
201-500
Company Stage
Series B
Total Funding
$91.6M
Headquarters
San Francisco, California
Founded
2012
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Simplify's Take
What believers are saying
- Dolls Kill opened AREA15 in Las Vegas on June 3, 2026, expanding physical reach.
- March 2026 Strawberry Shortcake collection broadened traffic across stores and dollskill.com.
- Exclusive 2026 bebe partnership sold Y2K silhouettes through stores in Miami and Los Angeles.
What critics are saying
- John Gay’s February 2026 class action accuses Dolls Kill of misleading sale emails.
- Revelio Labs shows headcount fell 17% from 2023 to 356 employees by March 2026.
- Boycotts and litigation can break Dolls Kill's social-commerce loop during 2026-2027.
What makes Dolls Kill unique
- Dolls Kill’s AREA15 Las Vegas flagship embeds retail inside immersive entertainment, June 2026.
- The brand owns a sharply defined punk-goth-festival aesthetic, not mainstream mall fashion.
- Licensing-driven collaborations with Strawberry Shortcake and bebe refresh nostalgia without abandoning edge.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Life Insurance
- Disability Insurance
- 401(k) Retirement Plan
- 401(k) Company Match
- Paid Vacation
- Paid Sick Leave
- Professional Development Budget
- Wellness Program