Full-Time

Lead Solutions Architect

Brand and Campaign Effectiveness

Posted on 5/3/2024

Morning Consult

Morning Consult

201-500 employees

Decision Intelligence through high-frequency data technology

AI & Machine Learning
Data & Analytics

Senior, Expert

New York, NY, USA

Required Skills
Sales
Marketing
Data Analysis
Requirements
  • 15+ years of experience in brand marketing and measurement, brand insights, market research, or advertising development and campaign effectiveness measurement and analytics
  • Bachelor's degree (Master’s or Ph.D. preferred) in a social science, business, marketing, or applied analytics
  • Experience in brand measurement and campaign effectiveness offers such as marketing mix models, brand lift studies, digital attribution, ad tracking, creative testing, brand equity frameworks, brand positioning, brand tracking, and driver models
  • Experience in research activation including client discovery, sales, program design, execution, analytics, and interpretation of brand measurement and campaign effectiveness programs
  • Experience developing teams and cascading expertise through a commercial organization
  • Excellent communication skills with the ability to communicate with marketing, media, insights, and analytics audiences
  • Ability to thrive in a fast-paced, high-pressure, entrepreneurial environment
  • Willingness to take feedback, learn, and grow
  • Ethos of continuous self-improvement
Responsibilities
  • Acting as the voice of brand and campaign effectiveness solutions with prospects, clients, industry, and academic partners
  • Developing, scaling, and evolving brand and campaign effectiveness solutions
  • Empowering and supporting acquisition, retention, and cross-selling efforts for brand and campaign effectiveness solutions
  • Participating in priority relationships and creating client-ready content, thought leadership, sales collateral, and learning materials
  • Cascading expertise in brand and campaign effectiveness through the business by management and training
  • Performing other tasks and duties as required or assigned

Morning Consult offers Decision Intelligence through high-frequency data technology and predictive analysis, providing rapid actionable insights. Their cloud-based platform and proprietary API facilitate seamless collaboration and quick data access for informed decision-making.

Company Stage

Series B

Total Funding

$91.1M

Headquarters

Washington, District of Columbia

Founded

2014

Growth & Insights
Headcount

6 month growth

-17%

1 year growth

-20%

2 year growth

-26%
INACTIVE