Full-Time
Senior Frontend Engineer
Posted on 10/31/2025
Way
51-200 employees
Manage, market, and book experiential activations
No salary listed
Austin, TX, USA
In Person
Must reside in or relocate to Austin, TX.
 Software Engineering (1) |
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- 5+ years of experience in frontend development.
- Mastery of React, Styled-components, TypeScript, CSS, and Next.js.
- Experience leveraging GraphQL to optimize data retrieval.
- Ability to translate design concepts into functional user interfaces.
- Excellent problem-solving skills and attention to detail.
- Previous experience at a high growth startup.
- Candidates are required to be located in or willing to relocate to Austin, TX - Way is building a workplace environment of team members who are passionate and excited to be together in person at its space in downtown Austin to continue to enable our fast-paced growth trajectory
- Develop and optimize responsive front-end architecture.
- Design user-centric interfaces using React, Styled-components, and Next.js.
- Implement and maintain high-quality, reusable, and scalable frontend code.
- Own large new areas within our product
- Collaborate closely with design and backend teams to create seamless user experiences.
- Interact with product users
- Deliver at a high velocity and level of quality to engage our customers
- Work across the entire product lifecycle from conceptualization through production
- Be able and willing to multi-task and learn new technologies quickly
Way.co is a platform for experiential marketing in the hospitality sector. It provides an easy-to-use, end-to-end tool for businesses to manage, market, and book immersive experiences, and it includes content-creation capabilities to support brand activations. The product acts as a one-stop solution to launch and scale real-world experiences, from concept to execution and promotion. What sets Way.co apart is its focus on hospitality clients and its combination of booking management, marketing, and content creation in a single platform, helping brands deliver authentic experiences that engage customers and build loyalty. The company’s goal is to help businesses increase revenue and strengthen their brand by offering memorable, experiential engagements that reach a wider audience.
Company Size
51-200
Company Stage
Series A
Total Funding
$20M
Headquarters
Austin, Texas
Founded
2020
Simplify's Take
What believers are saying
- Experiential spending surged 65% between 2019-2023, expanding addressable market substantially.
- Expansion beyond hospitality into travel, retail, aviation diversifies revenue and reduces concentration.
- Digital itinerary building reduces guest friction, driving pre-arrival and in-stay revenue growth.
What critics are saying
- Hyatt integration across hundreds of hotels creates 40-60% revenue dependency on single client.
- Resy and OpenTable bundle experiences into reservation flows, directly competing with Way's platform.
- Luxury hotels building proprietary in-house platforms eliminate subscription fees, reducing addressable market.
What makes Way unique
- AI-powered Curation Lab creates one-of-a-kind experiences in minutes using proprietary data.
- Unified platform integrates loyalty programs, partnerships, and experience management end-to-end.
- Deployed at scale with Hyatt, Alaska Air, Auberge driving significant booking uplift.
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Benefits
Health Insurance
Stock Options
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 6%2 year growth
↑ 6%Way, an Austin-based experiential software company, has launched its Experiential Ecosystem, introducing three new AI-powered products alongside its core platform. The offerings include Curation Lab, which uses artificial intelligence for experience curation; Loyalty Sync, connecting experiences with loyalty programmes; and Partner Exchange, a global marketplace for brand partnerships. The company has already deployed Loyalty Sync for World of Hyatt and Alaska Air Group's Atmos Rewards Unlocked in 2025. Partner Exchange features luxury brands including Piaget and Kiton. Founded in 2020, Way has raised over $22 million and serves hospitality brands like Hyatt and Maybourne. The launch addresses growing experiential spending, which has increased approximately 32% over five years, enabling brands to create new revenue streams whilst reducing operational complexity.
Texas-based experiences platform Way has partnered with Alaska Air Group to integrate curated activities into the Atmos Rewards Unlocked loyalty program.
This next phase of the partnership enables the broader Auberge Resorts Collection to create a unified, digital-first journey where guests can easily discover and book experiences directly through each property's dedicated pages throughout aubergeresorts.com. Way's elegant user interface ensures a frictionless booking experience, making it easier for guests to explore and reserve experiences before arrival and during their stay—while streamlining operations for hotel teams. Luxury of choice: Meeting travelers' demands for digital itinerary building Modern luxury travelers expect seamless, self-guided itinerary planning, yet many hospitality brands struggle to make experiences as easy to book as rooms. Way enables Auberge Resorts Collection to offer digital itinerary-building, which has already resulted in a significant uplift in experiential bookings and revenues at properties using Way. For property teams, the platform reduces friction in the day-to-day management of experiences for the Itinerary Design teams within Auberge Resorts Collection, making it easier to drive revenue both pre-arrival and during a guest's stay. Way integrations with Opera (PMS) and Alice (Itinerary Management) streamline operations across the brand's tech stack, creating a centralized hub for launching and managing experiences
Technology company Way, which provides a platform for hospitality brands to develop and scale experience offerings, on Tuesday unveiled new products that allow operators to eliminate the need for third-party technologies that take customers off the hotel's website.“Instead of relying on separate solutions for each type of guest experience, brands need a unified platform that alleviates the complexity of managing these diverse offerings,” Way co-founder and CEO Michael Stocker said. “Way now provides the only all-in-one experiential platform that supports brands holistically as they scale experiences.”. The company, founded in 2020 and headquartered in Austin, Texas, and Paris, launched “Host,” its first product, in 2020 to help brands curate experiences developed and hosted by local partners and staff
Generative AI is a friend – and a foeThe travel industry is awash in predictions on how tools like ChatGPT will or won’t change the way we do business. It’s probably not binary, and the truth is likely somewhere in between, depending on what your business is and how you use the tool.Generative AI can and should be leveraged for tasks like generating website metadata, templated product descriptions and even email copy. But start using it for brand storytelling or drafting your company’s mission statement, and it will likely betray you. Obsessing over the next shiny object won’t serve marketers well either. Remember when many said augmented and virtual reality would upend the customer journey? Do you recall the last amazing AR/VR product you saw in travel? Yeah, me neither. . Get a dose of digital travel in your inbox each day