Demand Generation Lead

Health Plans, Hybrid or Remote

Posted on 5/20/2024

Tomorrow Health

Tomorrow Health

51-200 employees

Tech-enabled home-based care coordination platform

Data & Analytics


Remote in USA

Required Skills
Data Analysis
  • 3-5+ years of proven experience in lead generation, demand generation, digital marketing, and Account-Based Marketing (ABM), targeting payor or health plan partners
  • Strong understanding of healthcare B2B marketing, lead generation, and sales processes
  • Experience in health plan or payor go-to-market motions is strongly preferred
  • Experience in managing sponsored campaigns and interacting with channel or industry partners on demand generation programs
  • Working knowledge in marketing automation and CRM reporting tools
  • Proficiency with CRMs like Hubspot, Salesforce, and marketing automation tools like Zapier
  • Excellent analytical skills and experience with data-driven decision-making
  • Exceptional writing and external collaboration skills
  • Data-driven, continually using insights to inform and optimize campaigns
  • Ability to plan, organize, prioritize and execute multiple activities/projects simultaneously
  • Comfort with being the first hire for a lead generation role at Tomorrow Health
  • Campaign Management: Plan and execute multi-channel marketing campaigns, including email, social media, webinars, podcasts, events, and digital advertising
  • Lead Generation: Develop and manage lead generation initiatives to nurture and qualify leads for the sales team
  • Content Generation: Collaborate with internal teams and contractors to create compelling sales enablement materials that resonate with target audiences and help accelerate the sale
  • Enterprise Marketing: Oversee ABM strategy, and demand gen programs that drive pipeline, revenue, and engagement within key segments
  • Data Analysis: Analyze campaign performance and market trends to optimize strategies and channels and regularly report on ROI. Package best practices so they can be shared and applied across future campaigns.
  • Budget Management: Manage and allocate budget effectively to maximize campaign performance and ROI
  • Innovation: Stay updated with the latest marketing technologies and trends to innovate and improve demand-generation tactics

Tomorrow Health develops technology to streamline the home-based care industry, connecting providers, health plans, and suppliers to ensure patients can access care at home. The company leverages modern technology to enhance the ordering, delivery, and payment processes for home-based care, ultimately improving patient outcomes and saving providers time.

Company Stage

Series B

Total Funding



null, New York



Growth & Insights

6 month growth


1 year growth


2 year growth



Health Insurance

Financial Wellness

Family Matters

Mental Health

Commuter Benefits

Work Hybrid