Full-Time

Head of Performance Marketing

Posted on 7/19/2023

WhatNot

WhatNot

501-1,000 employees

Online marketplace for authentic collectibles

Consumer Software
Consumer Goods

Compensation Overview

$195k - $240kAnnually

Senior, Expert

Seattle, WA, USA + 5 more

More locations: San Francisco, CA, USA | Los Angeles, CA, USA | New York, NY, USA | Phoenix, AZ, USA | Denver, CO, USA

Category
Growth & Marketing
Required Skills
Marketing
Requirements
  • 10+ years of work experience
  • At least 3 years running large performance marketing campaigns in a mobile first environment
  • Experience building and scaling a world-class performance marketing team up to $10M+/mo in spend with strong payback periods
  • Deep understanding of customer personas, creative that resonates with them, and every metric that drives campaign performance
  • Knowledge of the entire performance marketing landscape and tools, running effective campaigns, metrics to measure, and proper attribution methodologies
  • Ability to partner cross-functionally with data, finance, engineering, and marketing teams to drive campaign success
  • Willingness to run any campaign yourself
Responsibilities
  • Lead a team to scale a critical capability for the company’s growth
  • Manage a team of marketers and campaign managers to drive the success and effectiveness of performance marketing online media properties and beyond
  • Understand customer personas, creative that resonates with them, and every metric that drives campaign performance
  • Partner cross-functionally with data, finance, engineering, and marketing teams to drive campaign success
  • Run any campaign yourself

Whatnot.com operates as an online marketplace dedicated to collectibles, particularly focusing on items like Funkos and FiGPiNs. The platform ensures that every item listed is 100% authentic through a rigorous verification process that includes hand authentication, providing trust and security for both buyers and sellers. It primarily serves collectors and enthusiasts who are passionate about pop culture franchises such as Marvel Comics and Star Wars, looking for rare and exclusive items. Whatnot.com distinguishes itself from competitors by charging low fees on sales and offering seller protection, which ensures prompt and secure payments. The company's goal is to create a safe and reliable environment for collectors to buy and sell their prized items.

Company Stage

Series D

Total Funding

$470.9M

Headquarters

Marina del Rey, California

Founded

2019

Growth & Insights
Headcount

6 month growth

10%

1 year growth

30%

2 year growth

86%
Simplify Jobs

Simplify's Take

What believers are saying

  • Whatnot's recent $260M Series D funding round and $3.7B valuation highlight its strong financial health and growth potential.
  • Partnerships with major brands like Marvel Comics and Professional Sports Authentication (PSA) enhance Whatnot's credibility and market reach.
  • The expansion into livestream shopping and additional collectible categories indicates a commitment to innovation and market diversification.

What critics are saying

  • The niche focus on collectibles like Funkos and FiGPiNs may limit market size and growth potential compared to broader marketplaces.
  • Rapid expansion and scaling, including the planned increase to over 300 employees, could lead to operational challenges and cultural misalignment.

What makes WhatNot unique

  • Whatnot.com offers the largest collection of 100% authenticated collectibles, ensuring trust and security for buyers and sellers, unlike many competitors.
  • The platform's focus on niche markets like Funkos and FiGPiNs, combined with hand authentication, sets it apart from broader online marketplaces.
  • Whatnot's low fees and seller protection provide a competitive edge, making it an attractive option for both buyers and sellers in the collectibles market.

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Benefits

Competitive base salary and stock options

Unlimited Vacation Policy and No Meeting Holidays

Health Insurance options including Medical, Dental, Vision, Life, Short term disability & Long term Disability

Work From Home Support

Up to $500 monthly to spend within Whatnot App

Care benefits

INACTIVE