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Publicis Groupe

Runs advertising and digital transformation services

Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$75k - $120.2k /yrIn-person

About the Job

Requirements

  • At least 3 years of experience in digital media operations, ad technology, or related fields on the agency or publisher side.
  • Strong expertise in ad-serving platforms including GMP, Innovid, and XR; data management platforms; demand-side platforms; verification tools including DV and IAS; and tag management systems.
  • Proven ability to manage and develop high-performing teams.
  • Experience with AI models such as CoPilot and Claude.
  • Proficiency in Microsoft Excel, PowerPoint, and other relevant analytics tools.

Responsibilities

  • Oversee activation and execution of digital media campaigns across display, video, social, mobile, and programmatic channels, and hold media and creative teams to activation timelines.
  • Lead strategic conversations on technology integrations to improve efficiency, data quality, and media performance.
  • Ensure accurate implementation of ad server configurations, tagging, verification, and data management solutions.
  • Troubleshoot technical issues with media teams, creative agencies, and vendors.
  • Stay current on the media technology landscape and provide thought leadership on best practices and innovations.
  • Manage and mentor a team of Analysts and Senior Analysts, providing guidance on campaign execution, technical troubleshooting, and career development.
  • Develop and implement standardized processes for campaign setup, quality assurance, and reporting to ensure accuracy and efficiency.
  • Collaborate with cross-functional teams to streamline workflows and enhance operational effectiveness.
  • Conduct training sessions on emerging ad technology solutions and best practices, and work on building presentation skills.
  • Serve as a key point of contact for clients and internal teams regarding ad technology strategies and execution.
  • Provide proactive recommendations to improve campaign performance and ensure alignment with business objectives.
  • Maintain relationships with technology partners and vendors to support media innovations and troubleshooting needs.
  • Support broader TAAG initiatives to advance the department within the industry.

Desired Qualifications

  • A bachelor's degree in marketing, computer science, business, or a related field is preferred.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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