Brafton

End-to-end content marketing services and technology

Digital Experience Specialist

UX ResearchConfirmed live in the last 24 hours

Full-timeRemote in Canada

About the Job

Requirements

A bachelor's degree is preferred.
At least 2 years of relevant experience in UX, web design, digital strategy, or content marketing is required.
Proficiency with spreadsheets such as Google Sheets or Excel is required.
Working knowledge of user experience, conversion rate optimization, and content best practices is required.
Comfort with content management platforms such as WordPress, Webflow, and HubSpot is required.
Reliable, professional-grade hardware and a stable internet connection are required.
The candidate must be comfortable working in a fully remote, deadline-driven environment and willing to collaborate across time zones when needed.

Responsibilities

Analyze website performance metrics to inform strategic recommendations.
Lead content audits and create Keep-Update-Delete reports.
Develop intuitive navigation structures and information architecture.
Design and build website content using platforms such as WordPress with Elementor, HubSpot, and Webflow.
Provide user experience and conversion rate optimization feedback on wireframes and visual designs.
Ensure alignment with client brand messaging and visual identity.
Co-lead project delivery alongside a Project Manager.
Contribute to user journey mapping and documentation.
Conduct quality assurance reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers.
Propose and implement A/B and multivariate tests to support continuous improvement.
Conduct qualitative research, including stakeholder interviews and persona development.
Conduct information architecture and user experience audits, including heuristic evaluations and gap analysis.
Support brand messaging strategy and product positioning.
Collaborate on naming, copy tone, and style guidance deliverables.
Analyze digital properties such as YouTube channels for branding, user experience, and conversion opportunities.
Deliver high-quality work within established specifications and deadlines.
Communicate with internal teams and client stakeholders.
Collaborate across design, development, content, and search engine optimization departments.
Track project progress in internal project management tools.
Review and edit colleagues’ deliverables as part of peer-review workflows.
Maintain alignment with client goals and internal quality standards.
Assist with formatting, information synthesis, and reporting as needed.
Explore and develop new service offerings with support from managers and senior colleagues.
Develop understanding of industry trends and standards in data analysis and reporting, lead generation, design best practices, and content marketing.
Collaborate with senior staff to develop in-house knowledge stores, policies, and processes.
Work with development, content management system, production, and other teams toward timely and successful task completion.
Contribute to the evolution of service offerings and internal processes.
Stay current with trends in user experience, data analysis, and content strategy.
Help build knowledge libraries, templates, and best-practice documentation.

Desired Qualifications

Experience with visual page builders such as Elementor or Webflow is a strong plus.
Fluency in CSS is highly desirable.

Salary Range: 45000 to 55000 (Currency: CAD) (Pay period: per-year-salary)

Brafton is one of the world's leading content marketing firms, with offices in Boston, London, Toronto and Sydney. We aspire to continually raise the bar on what people consider "marketing content." We create result-focused strategies and content to drive SEO, social engagement and leads for our clients. Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.

This is a remote, full-time position, and is open to candidates across Canada.

We’re seeking a detail-oriented, strategic, and creative Digital Experience Specialist to join our UX & Brand Experience team. This is a keystone role focused on helping clients create goal-driven, user-centric websites that align with brand identity and drive measurable results.

You’ll be instrumental in guiding website redesign projects—from research and analysis through to content structuring, page building, and testing. You’ll also contribute to broader UX, market research, and brand consultancy initiatives, playing a key role in delivering polished, high-impact client work.

Key Responsibilities - Website Redesign & Optimization:

Analyze website performance metrics to inform strategic recommendations
Lead content audits and create Keep-Update-Delete reports
Develop intuitive navigation structures and information architecture
Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.
Provide UX and CRO-focused feedback on wireframes and visual designs
Ensure alignment with client brand messaging and visual identity
Co-lead the project delivery process alongside a Project Manager
Contribute to user journey mapping and documentation
Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
Propose and implement A/B and multivariate tests to support continuous improvement

Key Responsibilities - Brand and UX Consultancy:

Conduct qualitative research, including stakeholder interviews and persona development
Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
Support brand messaging strategy and product positioning
Collaborate on naming, copy tone, and style guidance deliverables
Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

Essential Functions & Success Factors:

Deliver high-quality, on-spec work within established deadlines
Communicate clearly and confidently with internal teams and client stakeholders
Collaborate across departments including design, development, content, and SEO
Track project progress in internal project management tools
Review and edit deliverables from colleagues as part of peer-review workflows
Maintain alignment with client goals and internal quality standards
Assist with formatting, information synthesis, and reporting as needed

Additionally, this role may work toward:

Exploring and developing new service offerings, with the support of managers and senior colleagues.
Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general.
Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.

Growth & Development Opportunities:

Contribute to the evolution of service offerings and internal processes
Stay current with industry trends in UX, data analysis, and content strategy
Help build knowledge libraries, templates, and best practice documentation

Required Skills & Experience:

Bachelor’s degree preferred
Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
Excellent communication skills—written, verbal, and visual
Proficiency with spreadsheets (e.g., Google Sheets, Excel)
Working knowledge of UX, CRO, and content best practices
Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
Fluency in CSS is highly desirable
Understanding of the modern digital marketing landscape

Time Allocation:

70% Independent Contributor Work
20% Internal or Client Communications
10% Miscellaneous Tasks

Additional Requirements:

Access to reliable, professional-grade hardware and a stable internet connection
Comfort working in a fully remote, deadline-driven environment
Willingness to collaborate across time zones when needed

Ready to help shape the digital experiences of tomorrow? Apply now and join a team where strategy meets storytelling.

Benefits Include: Commission on top of salary, Health Savings Account, pension, paid vacation, flexible remote schedule, and more!

About the Company

Brafton

End-to-end content marketing services and technology

Brafton delivers content marketing services and technology solutions to organizations around the world. It combines creative production with data-driven strategy to execute end-to-end content programs, including SEO, blog posts, ebooks, white papers, infographics, videos, emails, landing pages, and web design. The company works by using its diverse in-house team of SEOs, writers, designers, developers, videographers, and consultants to plan, create, optimize, and distribute content that drives measurable ROI. What sets Brafton apart is its full-stack, globally distributed team and the integration of marketing services with technology tools, enabling scalable campaigns across multiple channels. Its goal is to help clients achieve meaningful ROI through impactful, scalable content marketing at a global scale.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Boston, MA
Founded: 2008

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