Digital Experience Specialist

Salary Range: 45000 to 55000 (Currency: CAD) (Pay period: per-year-salary)

Key Responsibilities - Website Redesign & Optimization:

• Analyze website performance metrics to inform strategic recommendations
• Lead content audits and create Keep-Update-Delete reports
• Develop intuitive navigation structures and information architecture
• Design and build website content using platforms such as WordPress (Elementor), HubSpot, Webflow, and others.
• Provide UX and CRO-focused feedback on wireframes and visual designs
• Ensure alignment with client brand messaging and visual identity
• Co-lead the project delivery process alongside a Project Manager
• Contribute to user journey mapping and documentation
• Conduct quality assurance (QA) reviews of built pages to ensure content accuracy, design consistency, and functional integrity across devices and browsers
• Propose and implement A/B and multivariate tests to support continuous improvement

Key Responsibilities - Brand and UX Consultancy:

• Conduct qualitative research, including stakeholder interviews and persona development
• Conduct information architecture (IA) and UX audits, including heuristic evaluations and gap analysis
• Support brand messaging strategy and product positioning
• Collaborate on naming, copy tone, and style guidance deliverables
• Analyze digital properties such as YouTube channels for branding, UX, and conversion opportunities

Essential Functions & Success Factors:

• Deliver high-quality, on-spec work within established deadlines
• Communicate clearly and confidently with internal teams and client stakeholders
• Collaborate across departments including design, development, content, and SEO
• Track project progress in internal project management tools
• Review and edit deliverables from colleagues as part of peer-review workflows
• Maintain alignment with client goals and internal quality standards
• Assist with formatting, information synthesis, and reporting as needed

Additionally, this role may work toward:

• Exploring and developing new service offerings, with the support of managers and senior colleagues.
• Working to understand and gain insights into industry trends and standards around data analysis and reporting, lead generation, design best practice and content marketing in general.
• Collaborating with senior members of staff to develop strong in-house knowledge stores, policies and processes.
• Working closely with Brafton's development team, CMS, production teams and other departments, as is helpful, toward the timely and successful completion of these tasks.

Growth & Development Opportunities:

• Contribute to the evolution of service offerings and internal processes
• Stay current with industry trends in UX, data analysis, and content strategy
• Help build knowledge libraries, templates, and best practice documentation

Required Skills & Experience:

• Bachelor’s degree preferred
• Minimum 2 years of relevant experience in UX, web design, digital strategy, or content marketing
• Excellent communication skills—written, verbal, and visual
• Proficiency with spreadsheets (e.g., Google Sheets, Excel)
• Working knowledge of UX, CRO, and content best practices
• Comfortable with CMS platforms like WordPress, Webflow, and HubSpot
• Experience with visual page builders (e.g., Elementor, Webflow) is a strong plus
• Fluency in CSS is highly desirable
• Understanding of the modern digital marketing landscape

Time Allocation:

• 70% Independent Contributor Work
• 20% Internal or Client Communications
• 10% Miscellaneous Tasks

Additional Requirements:

• Access to reliable, professional-grade hardware and a stable internet connection
• Comfort working in a fully remote, deadline-driven environment
• Willingness to collaborate across time zones when needed