Digital Content & Campaign Manager

Role Overview
The Digital Content & Campaign Manager manages the production, promotion, measurement, and ongoing optimization of client content and integrated campaigns for an assigned portfolio of customers. This role combines client relationship management, editorial judgment, digital publishing, newsletter administration, campaign analysis, testing, and cross-functional collaboration. The manager ensures programs launch on time, content is engaging and discoverable, and performance insights translate into clear recommendations that improve audience engagement, conversion, and business results. This is a hybrid position at our Erie office.

Key Responsibilities

Client Administration & Program Management

• Build and maintain professional relationships with client contacts while managing the collection, administration, and delivery of client content programs.
• Support client onboarding by gathering company information and content, establishing expectations, and explaining production procedures and best practices.
• Ensure client programs launch on time, operate smoothly, and meet agreed schedules, deliverables, and service standards.
• Partner with Business Development, Project Management, editorial, digital, design, sales, product, subject matter experts, and market leads to coordinate priorities and resolve issues.
• Identify accounts that would benefit from additional, new, or more varied content and communicate opportunities to the appropriate stakeholders.
• Manage assigned projects, recurring workflows, deadlines, and stakeholder input with urgency and attention to detail.

Content Production & Optimization

• Ensure client and associated editorial content is posted, classified, and optimized within established turnaround times and publication deadlines.
• Evaluate content for audience fit, document type, buyer journey stage, technical and thematic tags, copyright permissions, and suitability for digital channels.
• Write and optimize titles, abstracts, short and long-form summaries, introductions, calls to action, and related copy for reader engagement, brand consistency, and search visibility.
• Review client websites, blogs, and social channels regularly to identify relevant content for publication and promotion.
• Guide the refresh, repurposing, redistribution, or retirement of content based on quality, relevance, engagement, and performance evidence.
• Apply editorial standards, SEO best practices, audience segmentation, and conversion principles across content experiences.

Campaign, Newsletter & Channel Management

• Manage the promotion of client content across websites, email, social media, landing pages, webinars, events, sales enablement materials, and other relevant channels.
• Populate and optimize general, custom, quarterly, themed, product, and special-edition newsletters, ensuring contracted inclusions and deadlines are met.
• Map content to upcoming newsletter themes and collaborate with editorial and commercial teams to identify timely, relevant material.
• Create and optimize newsletter titles, subject lines, preheaders, introductions, footers, nurture emails, account-based marketing messages, and social copy.
• Create LinkedIn showcase posts using compelling copy, appropriate tagged accounts, and relevant hashtags.
• Coordinate directly with clients when needed to establish submission deadlines and collect campaign-specific content.

Performance Analysis & Continuous Improvement

• Establish a consistent process for reviewing content engagement and campaign performance across channels.
• Analyze audience behavior, content consumption, traffic, conversion activity, email results, social engagement, SEO performance, and qualitative feedback.
• Conduct recurring content audits and post-campaign reviews to identify high-performing assets, performance gaps, duplication, coverage needs, and improvement opportunities.
• Define benchmarks, measurement frameworks, and reporting standards that connect content engagement to campaign and business objectives.
• Maintain dashboards, scorecards, and reports that communicate meaningful trends, performance drivers, risks, gaps, and prioritized next actions.
• Develop and oversee content and channel tests, including A/B tests, and apply results to messaging, format, distribution, promotion, calls to action, and audience targeting.
• Monitor competitors, industry benchmarks, search trends, and emerging audience needs to provide context for recommendations.
• Ensure insights inform content calendars, campaign briefs, editorial standards, client recommendations, and future planning.

Required Qualifications

• 3–6+ years in digital content management, content marketing, editorial operations, or related field.
  Bachelor’s degree in marketing, communications, journalism, business, analytics, or a related field, or equivalent practical experience.
• Relevant experience in digital content management, content marketing, campaign management or analysis, editorial operations, digital marketing, or a related role.
• Strong writing, editing, proofreading, and editorial judgment, with the ability to create concise, engaging, audience-focused copy.
• Demonstrated ability to interpret engagement, traffic, conversion, email, social, and SEO data and translate findings into practical recommendations.
• Working knowledge of digital publishing, SEO, audience segmentation, buyer journeys, content optimization, and conversion principles.
• Strong client service, communication, organization, project management, and task-prioritization skills.
• Ability to collaborate across functions, manage multiple stakeholders, and maintain quality while meeting recurring deadlines.
• Sound business judgment, attention to detail, initiative, resilience, and the ability to act with urgency.

Preferred Qualifications

• Experience with web analytics, search analytics, social analytics, content management systems, marketing automation, email platforms, data visualization, and SEO research tools.
• Experience with content scoring, attribution, A/B testing, audience journey analysis, or conversion-rate optimization.
• Experience developing dashboards, scorecards, measurement frameworks, presentations, or optimization playbooks.
• Ability to translate complex performance data into concise narratives, prioritized recommendations, and clear decisions for non-technical audiences.
• Experience establishing content governance, review cadences, editorial standards, or repeatable production and optimization processes.

Target Traits

• Professional, client-focused, and comfortable interacting with customers and sales teams.
• Creative and analytical, with strong critical-thinking and problem-solving skills.
• Persuasive and influential while remaining collaborative and receptive to feedback.
• Capable of building and sustaining productive professional relationships.
• Proactive, adaptable, accountable, and committed to continuous improvement

Compensation & Benefits
Life Science Connect offers a generous compensation package. In addition to a competitive salary, you'll enjoy:
• Medical / vision / prescription / dental coverage for you and your family
• 100% company‑paid short‑ and long‑term disability insurance
• 100% company‑paid life insurance
• 401(k) with dollar‑for‑dollar company match up to 6%
• 15 vacation days and 6 personal days on day 1
• 13 company‑paid holidays

We do not offer visa sponsorship for this role.

To view all our job postings and showcases for some of our employees, visit: https://lifescienceconnect.com/careers/.