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Johnson & Johnson

Makes prescription drugs and medical devices

Associate Marketing Manager - Global Growth-Trauma

Product MarketingPosted on Nov 10
Full-timeWest Chester, PA, USANo salary listed

About the Job

Requirements

  • A minimum of a Bachelor's degree is required.
  • A minimum of 2 years of dynamic business experience in Marketing, Sales, R&D, or related functions/business experience is preferred.
  • Experience launching new products, services, and programs within a regulated environment is preferred.
  • The ability to work in a hands-on, fast-paced, customer-focused environment is required.
  • Demonstrable experience developing and executing successful business plans, and marketing and launching new products, services, and programs to the healthcare community is preferred.
  • The ability to work effectively in an ambiguous environment and make informed decisions is required.
  • Demonstrated ability to partner cross-functionally in a matrixed organization and influence without authority is required.

Responsibilities

  • Help achieve worldwide business plan targets for sales, net income, gross profit, inventory, and price; manage expenses within budget and strengthen the company's leadership position in the trauma market.
  • Contribute to brand strategies for products, services, and programs, including value proposition, segmentation, positioning, and lifecycle management.
  • Plan and carry out product launches, including brand and price strategy, promotion, sales and surgeon training, and forecasting; coordinate with Regional Marketing and other partners.
  • Analyze market, industry, and competitor trends.
  • Work with R&D, Quality, and Regulatory to define product scope, provide design input, and deliver launches on time.
  • Develop relationships with surgeon customers, support events and trade shows, and work closely with Franchise Marketing and Sales to align on customer needs.

Desired Qualifications

  • Experience launching new products, services, and programs within a regulated environment.
  • Demonstrable experience developing and executing successful business plans, and marketing and launching new products, services, and programs to the healthcare community.
  • Brand positioning strategy.
  • Business alignment.
  • Channel management.
  • Competitive landscape analysis.
  • Customer intelligence.
  • Customer marketing.
  • Data analysis.
  • Financial analysis.
  • Marketing campaign management.
  • Marketing policies and procedures.
  • Market research.
  • Sales channels.
  • Trade marketing.

About the Company

Johnson & Johnson

Makes prescription drugs and medical devices

Johnson & Johnson develops prescription medicines and makes medical devices for hospitals, and unlike most big drugmakers, it runs both businesses under one roof. In 2015, its Darzalex became the first antibody drug approved for multiple myeloma, a blood cancer. Its medicines treat cancer, immune diseases such as psoriasis, and mental illnesses such as depression, and patented drugs bring in most of its sales. Its MedTech unit makes heart pumps, catheters that treat irregular heartbeats, surgical sutures, and Acuvue contact lenses. It was founded in 1886 to make sterile surgical dressings, is based in New Brunswick, New Jersey, and spun off its consumer brands, such as Tylenol and Band-Aid, as Kenvue in 2023.

Company size
10,001+
Company stage
IPO
Headquarters
New Brunswick, NJ
Founded
1886

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