Contract
Order Management Coordinator
Liquid I.V.
201-500 employees
Powdered hydration solutions with electrolyte transport
Compensation Overview
$31 - $40/hr
No H1B Sponsorship
El Segundo, CA, USA
Hybrid
Three days in the El Segundo office per week required.
Bachelor's
 Operations & Logistics (1) |
|---|
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- A Bachelor's Degree, preferably in business, economics, or another business-related field, is required.
- Order Management experience managing retail customers such as Vistar, Muscle Foods, and Dollar General is required.
- A minimum of 2-4 years of experience in a consumer packaged goods or beverage company is required.
- Ability to turn data into insights and actions is required.
- Ability to adapt and think critically under pressure in a constantly changing and sometimes ambiguous environment is required.
- Strong organizational skills and attention to detail, with dependable and accurate work, are required.
- High proficiency in Microsoft Office, including Excel, Word, and PowerPoint, and/or other data analysis and presentation toolsets is required.
- Ability to interact with vendors and colleagues in a thoughtful and attentive manner is required.
- Handle white-glove customers for LIV by providing in-depth customer insight and communication.
- Enter electronic data interchange and manual orders, ensure pricing is correct, and communicate delays or inventory shortages with Sales and customers.
- Contribute to key performance indicators, including daily sales, on-time performance, open orders, and department efficiency.
- Ensure customer delivery service targets by working with logistics, distribution, and supply planning teams.
- Identify and escalate potential customer issues.
- Know all aspects and procedures for key accounts to provide effective service and communication.
- Partner with Accounts Receivable, Sales, Distribution, and Logistics teams to clear deductions and use the data to create processes and procedures that minimize future deductions.
- Work with the Order Management Manager to develop solutions and procedures for common customer problems.
- Quickly learn and test new programs, ways of working, and strategies.
Liquid I.V. makes powdered hydration drinks that use Cellular Transport Technology to help the body absorb water and nutrients more efficiently. The powders are electrolyte mixes you add to water; CTT helps move water and nutrients from the gut into the bloodstream for faster hydration. It offers targeted products like Hydration Multiplier, Energy Multiplier, and Immune Support through direct-to-consumer channels and retailers. Its goal is to keep people well-hydrated during daily activities and workouts while supporting global access to clean water through grants and partnerships.
Company Size
201-500
Company Stage
Early VC
Total Funding
$10M
Headquarters
Marina del Rey, California
Founded
2012
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Simplify's Take
What believers are saying
- June 2026 India Sugar-Free launch expands access through HUL, e-commerce, and quick-commerce.
- July 2026 Europe rollout added Spain, Germany, France, Sweden, and Iceland.
- July 2, 2026 Energy Multiplier Sugar-Free Lime Margarita broadens innovation and shelf velocity.
What critics are saying
- August 12, 2026 class action targets Sugar-Free and Energy Multiplier allulose labeling.
- November 12, 2025 lawsuit claims Liquid I.V. packets use deceptive slack-fill packaging.
- If courts curb sugar-free claims, Liquid I.V.'s premium positioning erodes fast.
What makes Liquid I.V. unique
- Unilever-backed Liquid I.V. sells science-branded powder hydration across 15 markets by September 2026.
- Sugar-free formulations and amino-acid transport claims differentiate Liquid I.V. from basic electrolyte mixes.
- Prime Day 2026 ranked Liquid I.V. No. 2 on Amazon, proving brand power.
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Benefits
Health Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Flexible Work Hours
Hybrid Work Options
Wellness Program
Mental Health Support
Phone/Internet Stipend
Home Office Stipend
Conference Attendance Budget
Professional Development Budget
Stock Options
Company Equity
Dental Insurance
Vision Insurance
Short and Long-term Disability
Paid Holidays
Monthly tech and wellness reimbursement
Growth & Insights and Company News
6 month growth
↑ 26%1 year growth
↑ 26%2 year growth
↑ 26%Allulose-containing products claiming zero sugar threatened with growing litigation. 03-Sep-2026 Last updated on 03-Sep-2026 at 14:40 GMT Allulose has become a popular low-calorie sweetener for better-for-you food and beverage formulators, but products containing the ingredient are increasingly facing litigation over "zero sugar" and "sugar free" claims. (Image: Getty/iStockphoto) A wave of proposed class actions targeting "zero sugar" and "sugar free" claims is putting allulose-containing products in the crosshairs, following a pivotal Seventh Circuit ruling involving Chobani. Allulose's ability to closely mimic the taste and functionality of sugar with fewer calories has made it a go-to sweetener for better-for-you product formulators, but what was once an ingredient in a recipe for success is quickly becoming a key ingredient in a litany of litigation. In the past month, a wave of proposed class action lawsuits targeting "zero sugar" and "sugar free" claims on products containing allulose have been filed against David Protein, Liquid Death, Liquid IV, WK Kellogg and Kind alleging false advertising and consumer protection violations. The complaints follow a strikingly similar template, putting other brands making comparable claims on notice that they, too, could face litigation if the legal theory gains traction in the courts. The basic premise of the cases is that allulose is a monosaccharide - and while many consider it a "rare sugar" because it is found in such small amounts in foods like figs, raisins, jackfruit and molasses, it nonetheless falls within FDA's regulatory definition of sugar. As a result, plaintiffs argue, claims suggesting that products containing allulose have "zero" or "no" sugar can mislead consumers. Explore related questions. Case against Chobani opened the door. The theory in the cases draws on a case filed against Chobani in 2023 by consumers Jason and Abigail Franco, who argued the "zero sugar" and "sugar-free" marketing on the Chobani Zero Sugar yogurt they bough at a Costco near Chicago was deceptive because it contains allulose. A lower district court initially dismissed the case on the grounds that FDA enforcement guidance excluded allulose from the "total sugars" required on the Nutrition Facts panel, which would mean that it would not be counted towards the 0.5 gram of sugar threshold set for sugar free and zero sugar claims under the regulations. It also meant that federal law preempted the Francos' claims. However, in late July, the US Seventh Circuit Court of Appeals allowed the case against Chobani to proceed after FDA filed an amicus brief claiming the relevant regulation is "unambiguous, and that total sugars as defined in that regulation include all monosaccharides, including allulose." It concluded: "The federal requirements at issue are plain - food products cannot be labeled sugar free unless they have less than half a gram of sugar, and sugars include every monosaccharide, including allulose." With the federal preemption argument rejected at this stage, Chobani, and potentially other products combining allulose with zero-sugar claims, could face similar allegations of consumer deception in federal courts within the Seventh Circuit. More broadly, the court decision serves as a reminder that FDA enforcement discretion is just that and not immunity from private consumer lawsuits. A recipe plaintiffs' attorneys can follow. The complaints filed against other brands since the Seventh Circuit Court's decision closely track the theory advanced in the case against Chobani, underscoring its use as a blueprint for broader wave of consumer class action litigation targeting allulose-containing products that make similar claims. For example, the case brought against Liquid Death closely tracks the arguments made in the case against Chobani, including that allulose is a monosaccharide, which falls within FDA's regulatory definition of sugar and that the FDA regulation limits 'sugar free' claims to products containing less than 0.5 grams of sugar per serving, and that allulose must be counted as sugar for purposes of that threshold. The complaint furthers the argument that the claims deceive consumers by pointing to a 2021 survey conducted by the International Food Information Council that found only 15% of respondents had heard of allulose, "let alone knew it was a sugar." Thus, it argues, consumers would reasonably rely on Liquid Death's Sparkling Energy drinks' express "0g Sugar" representation rather than understanding the ingredient list to mean that it contained a form of sugar. What happens next? As these cases continue to move through the court system, companies marketing allulose-containing products may want to act now "to evaluate and mitigate potential litigation exposure," advise lawyers with Morrison Foerster in a client alert published Monday. The alert suggests companies identify all allulose-containing products bearing sugar-related claims that may be vulnerable to similar challenges and evaluate them against FDA standards, including whether allulose exceeds the 0.5-gram threshold. It also cautions companies not to assume FDA enforcement discretion policy creates a safe harbor for consumer class action litigation. As the case against Chobani explains, FDA enforcement discretion may indicate only that the agency does not intend to pursue federal enforcement. It does not change the governing regulations or establish that the label complies with them. It also does not prevent consumers from challenging the label under state consumer protection laws, according to the alert. Finally, it notes, the case brought against Chobani "does not resolve the regulatory treatment of allulose once and for all." Rather, it explains, "FDA could undertake new rulemaking, courts outside the Seventh Circuit could disagree with Franco, and defendants in the newly filed cases have yet to present their defenses." However, it adds, "the decision has created uncertainty for companies relying on FDA's allulose enforcement-discretion policy while making affirmative sugar-related claims."
Packaging redesigns see 4% average volume lift, NIQ finds. 20 August 2026, 2 mins read Press releases. Liquid I.V., Hostess, Back to Nature, and five other brands named 2026 NIQ Design Impact Award winners. CHICAGO (August 20, 2026) - NielsenIQ (NYSE: NIQ), a global leader in consumer intelligence, today named the winners of its ninth annual Design Impact Awards, recognizing eight package redesigns that combined stronger shopper experiences with measurable commercial performance. Across nearly a decade of NIQ Design Impact Award winners, recognized redesigns have been associated with an average volume increase of approximately 4%. The 2026 NIQ Design Impact Award winners*: * Aval French Cider (Parent Company: Aval Cider; Country: USA) * Liquid I.V. (Parent Company: Unilever; Country: USA) * Root & Splendor (Parent Company: Root & Splendor; Country: USA) * Hostess Cakes (Parent Company: The J.M. Smucker Company; Country: USA) * Back to Nature (Parent Company: Barilla Group; Country: USA) * John West Tuna Chunks (Parent Company: Thai Union; Country: UK) * Country Fresh Ice Cream (Parent Company: DairyMaid; Country: South Africa) * Rustica Pizza (Parent Company: McCain Foods; Country: USA) "The Design Impact Awards reinforce the critical role packaging plays in influencing shopper decisions and driving business growth," said Andrea Fraboni, Vice President & Global Leader, Pack & Design Solutions, NIQ. "Packaging has seconds to do its job. The strongest redesigns make products easier to notice, understand and choose while preserving the distinctive brand cues consumers recognize. This year's winners demonstrate that packaging design isn't simply aesthetic. When done well, it can be a meaningful driver of shopper engagement and business growth. Following a review of submissions from around the world, NIQ's Pack & Design experts evaluated entries against key packaging principles and the role packaging plays throughout the shopper journey. NIQ's proprietary Retail Measurement Services (RMS) data was used to identify brands that achieved measurable sales growth following the launch of their updated package designs. While this year's winning redesigns spanned categories ranging from beverages and household products to frozen foods and snacks, they shared a common objective: making the shopper journey easier. Through stronger shelf visibility, clearer information hierarchy, simplified communication, and more distinctive branding, each redesign helped shoppers notice, understand and choose products with less effort. NIQ's Pack & Design Solutions practice helps manufacturers identify, evaluate and optimize packaging that drives shopper engagement and business performance. By combining neuroscience-based methods, including Real System 1 (EEG) research, with behavioral and survey-based approaches, NIQ provides actionable insights that help brands validate packaging concepts and make more confident design decisions. To learn more about the winning redesigns, the packaging principles behind their success, upcoming regional presentations, and NIQ's Pack & Design solutions, visit the NIQ Design Impact Awards webpage. *All products and company names are trademarks of their respective holders. No affiliation or endorsement is expressed or implied. About NIQ. NielsenIQ (NYSE: NIQ) is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action. With operations in more than 90 countries, NIQ covers approximately 82% of the world's population and more than $7.4 trillion in global consumer spend. Through cloud-based platforms, advanced analytics and AI-driven insights, NIQ delivers The Full View(TM)- helping brands and retailers understand what consumers buy, why they buy it, and what to do next. NIQ-General Media Contact: [email protected]
13 marketer moves to know about in August: Bobbie, papa johns, twitch, and more. CMO hires, promotions, and exits from the first two weeks of the month. 49 mins ago The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. It might be summer, but the revolving door of chief marketing officer hires and reshuffles keeps spinning. TMKG Consulting Limited has rounded up the U.S. and global marketing leadership moves you need to know about from the two weeks to August 14. - Stacey Andrade-Wells, who was most recently CMO of Liquid IV, has joined baby formula business Bobbie as its first chief growth officer. She'll help grow the brand into an omni-channel business, "doubling down on [its] platform as a way to foster education and community and ultimately reach even more families," per her LinkedIn post. Rebecca is Adweek's brand editor. Recommended videos
Spider-Man: Brand New Day' sets Hollywood record with $309 million promo campaign. Sony has broken its own marketing record ahead of the release of Spider-Man: Brand New Day. The studio's promotional partner campaign for the Destin Daniel Cretton-directed film carries a worldwide media value of $309 million, making it the largest promotional partner campaign in Hollywood history. The previous record belonged to Sony's own Spider-Man: Far From Home, which reached $288 million in 2019. The film opens this weekend and industry estimates put its global opening at around $470 million. 165 brands join the campaign. The promotional push includes 165 brands from across the world, and four of them appear directly inside the film through product placement. Spider-Man eats Little Caesars pizza, carries a Samsung phone, works on ASUS computers, and drinks Liquid I.V. inside a bodega scene. BMW vehicles also appear throughout city scenes in the movie. Sony EVP of Brand Strategy and Global Partnerships Jeffrey Godsick told Deadline that Spider-Man draws an audience that spans generations, from children to adults, which allows the studio to bring in partners targeting different groups at once. Little Caesars leads the U.S. fast food tie-in, while McDonald's covers international markets, and together these two partners account for a large share of the total campaign value, followed by Samsung and BMW. New brands joining Sony for the first time on a Spider-Man release include Liquid I.V., Samsung, Takis, and poppi. Samsung is promoting its Galaxy Z foldable phones and Galaxy Watches alongside a new in-film gadget called the Spidey Tracker, used by Jacob Batalon's character Ned Leeds. BMW built its global push around the new Neue Klasse iX3 model and the 5 Series Sedan, both featured in the film's story. Liquid I.V. rolled out limited-edition packaging, an NYC climbing wall activation, and a commercial featuring Batalon. Gaming and social reach add to the numbers. Fortnite has added a Spider-Man: Brand New Day outfit inspired by all three cinematic Spider-Men, along with a Punisher outfit and a returning Web Shooters feature. Pubg Mobile, which has surpassed 1 billion downloads worldwide, built a campaign with in-game props, avatars, billboards in Times Square, and a livestream tournament reaching 26 countries. Takis ran a viral stunt across New York City where snack bags were attached to walls with fake cobwebs, part of its first global promotional campaign spanning 57 countries. Social media data from RelishMix shows the film has reached a combined audience of 2.86 billion across TikTok, YouTube, Facebook, X, and Instagram, the highest figure the firm has recorded. That number surpasses Avengers: Endgame's 2.4 billion and Avengers: Infinity War's 2 billion. Cast members carry major individual followings too, with Zendaya at 216 million fans and Tom Holland at 70 million. More brands sign on worldwide. Additional partners include Asus's Republic of Gamers line, poppi's new soda flavors, Synchrony Bank's savings-themed spots, and McDonald's Happy Meal keychains rolling out across 80 markets. Singapore Airlines subsidiary Scoot has decked out two aircraft with Spider-Man branding for its Asia-Pacific routes. Other brands tied to the release include Oasis, AG Barr, Tampico, Kayak, 7-Eleven, and KitKat. Godsick called the campaign a reflection of how far brand partnerships can extend a film's reach beyond theaters. Visit JeetWin News for the latest entertainment news and updates. I am a film journalist and critic with over five years of experience covering Bollywood, South Indian, Hollywood, and international cinema. Holding a Master's in Mass Communication, I specialize in film reviews, box office analysis, and exclusive interviews with top directors and actors. I have reported from major film festivals, red carpet events, and premieres, offering in-depth insights into the industry.
Starbucks ranks #3 in Best Beverage Marketing Campaigns 2026. Starbucks ranks #3 in The 25 Best Beverage Marketing Campaigns of 2026: What Actually Worked, an index that ranks 25 beverage brands against a set of qualitative marketing effectiveness dimensions. Starbucks sits behind Liquid Death at #1 and Red Bull at #2, and ahead of Dunkin' at #4. Its position is anchored by a loyalty ecosystem the index cites as one of three models, alongside Red Bull and Prime, that set the standard for cultural reach and earned-media volume. What The 25 Best Beverage Marketing Campaigns of 2026 measures. The index presents a ranked list of 25 beverage brands assessed against a stated set of qualitative marketing effectiveness dimensions: category, primary channel, and "what worked." It also includes a separate qualitative assessment of AI and LLM discovery readiness for select brands. No numeric scoring methodology, panel, or weighting formula is described. For that reason, Starbucks carries a rank of #3 without a published numeric score. Why Starbucks ranks #3. Starbucks is categorized in Coffee, and the index identifies its primary channel as app plus loyalty plus seasonal drops. Under the "what worked" dimension, the index states that Starbucks succeeded because its marketing was embedded into daily routine. The center of Starbucks's ranking is its loyalty ecosystem. The index cites that ecosystem as one of three models, alongside Red Bull and Prime, that set the standard for cultural reach and earned-media volume. That places Starbucks in a small group singled out for how its loyalty structure translates into cultural reach and earned coverage. The index draws a specific distinction about how Starbucks Rewards functions. It describes Starbucks Rewards as a behavioral lock-in system, not just a loyalty program. In the index's words: "Starbucks Rewards is not a loyalty program, it is a behavioral lock-in system." That framing separates Starbucks Rewards from conventional points programs and ties it to the "what worked" finding that Starbucks embedded its marketing into daily routine. How Starbucks's loyalty ecosystem drives its position. The index groups Starbucks within one of its cross-brand patterns: brands that embedded into behavior, where apps, routines, and rituals created behavioral lock-in. Starbucks Rewards is named directly as an example of this pattern, alongside Keurig subscription architecture. The pattern connects back to the brand-level finding that Starbucks's marketing worked because it was embedded into daily routine, and to the index's characterization of Starbucks Rewards as a behavioral lock-in system rather than a loyalty program. Starbucks's primary channel, described by the index as app plus loyalty plus seasonal drops, reflects the mechanics behind that behavioral lock-in. The app and loyalty components carry the routine, while seasonal drops supply recurring reasons to return. Where Starbucks sits in the broader beverage story. Beyond behavioral lock-in, the index calls out patterns that shaped which beverage brands performed in 2026. It notes that brands built brands, not just campaigns, with consistency across channels creating identity rather than just awareness, and that brands designed for sharing, with content distributed by users rather than only consumed. It also observes that brands moved at the speed of culture, treating timing as strategy. The index additionally flags a divide in AI and LLM discovery: brands with structured, entity-rich content footprints are getting cited by AI engines, while brands with only paid media spend are invisible in AI answers. The index names Olipop, Athletic Brewing, and Liquid I.V. as positioned well for AI retrieval, and states that several others on the list are not, and that the gap will widen in the next 24 months. Starbucks is not named among the brands the index positions well for AI retrieval, and it is not named among those it does not. Starbucks's #3 rank rests on a specific, repeatable mechanic: a loyalty ecosystem the index groups with Red Bull and Prime for cultural reach and earned-media volume, and a Rewards program it defines as a behavioral lock-in system. Going into the next refresh, that behavioral embedding is the position the index credits Starbucks with holding. Work with Everything-PR. Have a question about this research, or want to discuss your brand's coverage? Get in touch with its team. Frequently asked questions. What is Starbucks's rank in The 25 Best Beverage Marketing Campaigns of 2026? Starbucks ranks #3 in The 25 Best Beverage Marketing Campaigns of 2026: What Actually Worked. The index does not publish a numeric score. Starbucks sits behind Liquid Death at #1 and Red Bull at #2, and ahead of Dunkin' at #4. How is Starbucks's position in the index scored? The index assesses 25 beverage brands against qualitative marketing effectiveness dimensions: category, primary channel, and 'what worked.' No numeric scoring methodology, panel, or weighting formula is described, so Starbucks carries a rank without a published numeric score. Why does Starbucks rank #3? Starbucks's loyalty ecosystem is cited as one of three models, alongside Red Bull and Prime, that set the standard for cultural reach and earned-media volume. Under 'what worked,' the index states Starbucks embedded its marketing into daily routine. What does the index say about Starbucks Rewards? The index describes Starbucks Rewards as a behavioral lock-in system, not just a loyalty program. In its words: "Starbucks Rewards is not a loyalty program, it is a behavioral lock-in system." It is named as an example of brands that embedded into behavior. What is Starbucks's primary marketing channel according to the index? The index identifies Starbucks's primary channel as app plus loyalty plus seasonal drops. Starbucks is categorized in Coffee, and the index credits its success to marketing embedded into daily routine. How does Starbucks compare to Red Bull in the index? Red Bull ranks #2 and Starbucks ranks #3. The index groups both, along with Prime, as loyalty and cultural-reach models that set the standard for cultural reach and earned-media volume. See EPR's canonical Starbucks reference: Starbucks: The Global Coffee Operator. EPR Research EPR Research is the research desk of Everything-PR, producing original studies on AI Communications, Citation Share, Generative Engine Optimization (GEO), and the answer-engine economy that now mediates how brands are discovered, evaluated, and recommended. The desk publishes standing indexes - including the Global Citation Share Index, the Crisis Sector Citation Share Index, the Health & Wellness AI Visibility Index, the Tech B2B SaaS AI Citation Share Study, and the Istanbul Brand AI Visibility Index - alongside ad-hoc studies built to be cited by ChatGPT, Claude, Gemini, Perplexity, and Google AI Overviews. Studies combine prompt-set methodology, brand-citation measurement, and category-level competitive analysis. Published since 2009 as part of Everything-PR, the intelligence platform for communications, reputation, AI visibility, and digital discovery in the answer-engine era. From PR Firms