Account Supervisor - CRM

Company Description

 

We are CRM specialists, creating one-to-one experiences across the customer journey. We do this by leveraging human insights, the best data, relentless creativity, and the most powerful technology available.

We're subject matter experts in three key areas:

Strategy & Insights

• Strategic visioning and planning
• Positioning, branding and messaging strategy
• Acquisition, retention and loyalty strategy
• Copy testing, benchmarking and brand tracking
• Customer journeys and experience mapping

Creativity & Content

• Insight-based creative briefs
• Full, multi-channel campaign development
• Integrated content development
• CRM and targeted communications
• Social media and community activation and management

Data Intelligence

• Customer, competitive and market insights
• Primary, secondary, quantitative, qualitative and ethnographic research
• Database segmentation and cluster analysis
• Digital technology and marketing strategy
• Online customer experience / mapping and information architecture

Overview

The Account Supervisor CRM position supports the management team in the leadership of day-to-day CRM campaign work. Candidate will manage the development and execution of projects that support agreed to KPIs, ensuring that client and agency relationships are healthy and that campaigns are designed to meet client objectives. This role is intended for individuals interested in pursuing a leadership position and is designed to prepare them with foundational skills and experiences that will contribute to their future success at the agency

Responsibilities

• Uphold high standards in the creation, production, and evaluation of email, direct mail, and other CRM communications.
• Manage and deepen relationships with agencies, including both clients and external partners.
• Utilize data-driven marketing, profiling, and segmentation to refine and enhance targeting strategies.
• Possess a strong understanding of customer lifecycle marketing and channel best practices.
• Create and present strategic insights to advance clients’ businesses and identify growth opportunities.
• Prepare presentations for client or agency meetings and marketing strategies as needed.
• Collaborate internally and with cross-functional teams to ensure flawless campaign execution.
• Analyze reports to extract key insights and provide actionable recommendations.
• Develop testing matrices for the development and QA team, supporting test strategies aimed at improving and optimizing campaign performance and engagement.
• Assist the project management team with operational tasks, including managing internal and external processes.

Qualifications

• 5-6 years of experience within an agency environment
• Prior success with developing and growing strong relationships with clients, agencies and vendors.
• Excellent verbal and written communication skills.
• Ensure management of client expectations around timing, deliverables, and budget.
• Demonstrated leadership and ability to inspire collaboration and teamwork.
• Ability to navigate and optimize cross-agency relationships and geo-dispersed teams.
• Strong working knowledge of digital campaign workflow, measurement and reporting.
• Conversant in relevant marketing channels/technologies.
• Experience working with creative and other agency teams.
• Previous experience working with large brands/budgets and managing projects of scale.
• Ability to multi-task and maintain a high standard of work within a fast-paced and dynamic environment.
• Excellent project management skills; strong attention to detail and cross-team coordination.
• Proficient in Microsoft Office applications such as Outlook, Word, Excel and PowerPoint.
• Bachelor's degree or equivalent combination of education and experience.

Additional Information

Publicis Canada is committed to building a diverse workforce representative of our community. We encourage and are pleased to consider all qualified candidates, without regard to race, colour, citizenship, religion, sex, marital / family status, sexual orientation, gender identity, aboriginal status, age, disability or persons who may require an accommodation, to apply.  If you require a specific accommodation please contact Human Resources.