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Omnicom Group

Global marketing, media, and PR network

Director of Analytics/Insights - VP

Data & AnalyticsPosted on Nov 11
Full-timeNew York, NY, USA$160k - $220k

About the Job

Requirements

  • A Bachelor's degree in Marketing, Media, Statistics, Finance, Mathematics, Accounting, Computer Science, or a related field is preferred.
  • 10–12 years of experience in Marketing Analytics or related fields such as Advertising, Retail Marketing, or Product Marketing.
  • Expertise in digital analytics tools including Google Analytics, Tag Manager, and Adobe, and data infrastructure including SQL, MySQL, NoSQL, and cloud storage.
  • Strong account leadership and stakeholder management skills.
  • Ability to develop data and measurement strategies, aligning metrics and key performance indicators to business objectives.
  • Ability to effectively manage, train, and guide junior team members.
  • Proficiency in summarizing data using platforms such as Excel, Tableau, PowerPoint, and SQL.
  • Ability to solve complex business challenges in fast-paced environments.

Responsibilities

  • Lead multiple analytics teams and accounts, guiding strategy development.
  • Collaborate with cross-functional agency teams on marketing strategies.
  • Recommend analytics projects that address client challenges and objectives.
  • Understand client marketing technology and operations infrastructure.
  • Advise on technology infrastructure solutions to enhance analytics.
  • Identify marketing infrastructure gaps, propose solutions, and manage engagements.
  • Develop actionable recommendations from analytics findings.
  • Provide leadership, guidance, and oversight to grow the analytics team.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1944

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