Product Manager
TikTok
Product Manager
TikTok
Short-form video platform with ads
Team Introduction With the mission of "Inspiring New Life and Helping Good Business", Local Service is committed to becoming the most trusted local service platform for users and partners. In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative. At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency. Responsibilities: - Define and drive product strategy for Local Services listing growth and maturity, including competitive-gap expansion, demand-driven assortment growth, BML price-comparison capabilities, and listing-tier strategies; improve supply coverage and listing sell-through. - Design and operate incentive & leveling programs that move merchants up the listing ladder. - Match tailored listing playbooks to segmented user goals and business scenarios; use data and research to spot trends, surface opportunities, and build actionable roadmaps. - Partner with Operations, Consumer Product, Merchandising, Creator, and Search teams to align listing-stage tactics and merchant rewards.
Minimum Qualifications - 5+ years product or strategy experience in marketplace listings, merchant growth, or pricing domain. - Proven ability to turn ambiguous problems into structured product specs and ship them. - Being familiar with Axure, XMind and other major tools and able to turn ideas into clear user flows, crisp PRDs, and actionable tech specs. Preferred Qualifications - Deep familiarity with global content or commerce platforms. - Prior experience launching new SKUs or listings in international markets. - Local services or traveling industrial experiences.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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