Senior Product Marketing Manager

The Role 

As a Senior Product Marketing Manager at Ada, you’ll play a pivotal role in shaping how our AI-powered customer service solutions are positioned and adopted across enterprise organizations. You’ll drive go-to-market success by developing differentiated messaging, launching new capabilities, and enabling our customer-facing teams. With a strong understanding of the AI technology landscape, CCaaS (Contact Center as a Service), and CX, you’ll help ensure Ada’s offerings are aligned with the evolving needs of modern customer service organizations.

Responsibilities

• Product positioning and messaging: Craft compelling, differentiated messaging and positioning that resonates across verticals and personas. Ground your narratives in market research, competitive analysis, and customer insights, and ensure they are consistently reflected in sales tools, campaigns, and web content.
• Successful launches: Lead cross-functional go-to-market efforts for product launches, driving launch execution and post-launch adoption metrics. Partner closely with product, sales, brand, and marketing teams to define and deliver campaigns that accelerate product adoption.
• Resonant storytelling: Ensure every campaign, launch, and GTM initiative reflects a deep understanding of thecustomer service audience, continuously informed by market research, win/loss analysis, and customer interviews.
• Sales enablement: Empower sales and CX teams with tailored collateral (eg. battlecards, customer case studies, data sheets, pitch decks, and competitive briefs), equipping them to confidently position Ada’s AI capabilities against traditional and emerging players.
• Customer advocacy: Cultivate relationships with key customers to source feedback, capture impactful stories, and turn them into compelling proof points and references for marketing and sales efforts.
• Feedback loops with product: Act as the voice of the market within Ada, ensuring that customer feedback, competitive dynamics, and adoption insights continuously influence Ada’s AI product roadmap.

About You

• 7+ years of B2B SaaS product marketing experience within the enterprise segment, ideally in domains such as AI applications, CCaaS, CX, or contact center technology.
• Proven track record working across cross-functional workstreams including product management, marketing, customer success, and revenue teams.
• Experience bringing technical or AI-driven products to market and enabling internal teams with clear, compelling messaging and tools.
• Strong customer-centric, data-driven mindset with exceptional verbal and written communication skills.
• A compelling storyteller with a strategic, analytical approach and the ability to confidently present at conferences, webinars, and customer meetings.
• Highly organized with the ability to prioritize multiple concurrent projects, all while maintaining a high bar for quality and execution.
  
  Compensation:  $120,000-$165,000k CAD
  
  Pay will be determined based on several factors such as past experience and qualifications, geographic location, and other job-related factors permitted by law.
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