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JonnyPops

Frozen novelty pops with simple ingredients

In-House Counsel

Full-TimePosted on 10/20/2026
$155k - $185k/yr+ Bonus + Commission
Senior
JD
Plymouth, MN, USA
HybridHybrid schedule at the Plymouth office; occasional travel to the Elk River facility and to customer or legal meetings is expected.
LegalLegal Counsel & Legal Support

About the job

Requirements
  • A J.D. from an accredited law school is required.
  • Active bar admission in Minnesota, or eligibility for admission, is required.
  • At least five years of legal experience is required.
  • Hands-on experience reviewing food labeling, packaging, and advertising claims for FDA, USDA, and FTC compliance is required.
  • High-volume commercial contracting experience, including retailer, distributor, supplier, and co-manufacturing agreements, is required.
  • A business-first legal mindset that provides clear, actionable guidance is required.
  • The candidate must be able to turn contracts and creative reviews around quickly while exercising sound judgment about material risk.
  • The candidate must communicate in plain language with the executive leadership team and cross-functional teams.
  • The candidate must be organized and independent and comfortable managing a high-volume, fast-moving docket.
  • The candidate must know when and how to use outside counsel and manage costs.
  • The candidate must commit to JonnyPops’ stated core values: Integrity, Masterful Growth, Excellence, Team Work, Fact-Based Decisions, Alignment, and Service and Contribution.
  • The candidate must complete required food-safety and GMP awareness training on schedule and follow GMP and visitor expectations when at the Elk River facility.
  • The candidate must understand the role’s contribution to maintaining JonnyPops’ SQF certification and be able to describe Legal’s supporting responsibilities during an audit.
Responsibilities
  • Draft, review, and negotiate vendor agreements for ingredient and packaging suppliers, co-manufacturers, logistics and transportation providers, technology and SaaS providers, and service providers.
  • Draft, review, and negotiate sales-related agreements, including retailer and club vendor agreements and supplier terms, distributor and broker agreements, trade and promotional program terms, and food service and vending agreements.
  • Handle other contracting matters, including NDAs, leases, marketing and sponsorship agreements, and licensing.
  • Build and maintain standard templates, a contract repository, and a simple intake and approval workflow so routine agreements move quickly and consistently.
  • Review product labels, packaging, nutrition and ingredient statements, and on-pack claims such as organic, allergen, and “no sugar added” claims for FDA, USDA, and FTC compliance in partnership with Marketing, FSQA, and R&D.
  • Review advertising, social media, influencer, sweepstakes and promotional content, website copy, and partner case studies or press materials that name JonnyPops.
  • Support food service compliance, including USDA Smart Snacks standards.
  • Advise Consumer Affairs and FSQA on consumer complaints, adverse event reports, and demand letters, including response strategy and documentation.
  • Coordinate with FSQA and Operations on product liability, withdrawals, and recalls, and coordinate with the CFO on insurance notices and claims.
  • Track and advise on food, labeling, advertising, privacy, and state-law requirements affecting products, channels, and marketing.
  • Research and answer business compliance questions with clear, practical guidance.
  • Maintain key compliance policies and support training as needed.
  • Handle vendor and customer disputes, contract terminations, chargeback and deduction disputes involving legal exposure, and demand letters.
  • Manage litigation and regulatory inquiries with outside counsel, including strategy, budget, and status reporting to the executive leadership team.
  • Manage the trademark portfolio across JonnyPops and its affiliates, including clearance, filing, maintenance, and monitoring, with outside intellectual property counsel.
  • Advise on intellectual property matters for new products, brand assets, and partnerships, and advise on infringement matters.
  • Partner with the Chief of Staff and Human Resources on employment matters, including offer letters, separation agreements, restrictive covenant and intellectual property assignment agreements, and policy reviews.
  • Support the CFO on insurance programs and claims, financing documents, lender requests, and corporate records, working with outside corporate counsel.
  • Manage outside counsel relationships and outside legal spend efficiently.
  • Serve as the first point of contact for company legal questions, triage matters that remain in-house versus those sent to outside counsel, and involve the executive team when required.
  • Perform additional duties as necessary.
  • Conduct work consistently with JonnyPops’ mission, values, and code of ethics.
  • Review labels, allergen statements, ingredient and nutrition panels, and on-pack claims with FSQA so packaging statements match products made in the SQF Certified, peanut-free facility.
  • Support FSQA and Operations on withdrawals and recalls by advising on legal obligations, customer and regulator communications, and documentation, and support insurance notices and claims with the CFO.
  • Ensure supplier, co-manufacturer, and customer agreements reflect food-safety, specification, traceability, audit-access, and certification requirements in partnership with Procurement and FSQA.
  • Handle consumer complaints, adverse event reports, and regulatory inquiries so records are complete, accurate, and retrievable for SQF audits and customer food-safety assessments.
Desired Qualifications
  • In-house experience at a food, beverage, or CPG company is strongly preferred.
  • Admission to additional states is preferred.
  • Experience handling consumer complaints, product liability matters, or recalls is preferred.
  • Experience with trademark portfolio management is preferred.
  • Exposure to employment matters, insurance, financing, corporate governance, or corporate transactions is preferred.

About the company

JonnyPops makes frozen novelty treats using simple ingredients, including fruit and cream pops, dairy-free oat milk options, and gluten-free, kosher varieties. They manufacture in-house and distribute through major retailers and national channels across all 50 states, with partnerships in schools and Smart Snack-approved products. What sets them apart is a peanut-free facility, a social mission with good deeds on each stick, nostalgic flavors, and a history of bootstrapped growth from a dorm-room startup to national retailers. Their goal is to provide healthier, simple-ingredient frozen treats at scale in the United States while spreading kindness and supporting schools.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Minneapolis, Minnesota

Founded

2011

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Simplify's Take

What believers are saying

  • April 7, 2026 Canada launch added Whole Foods, Costco, Save-On-Foods, and Naturе's Fare.
  • March 24, 2026 Albertsons launch expanded JonnyPops into more than 1,800 stores.
  • The 2023 $40 million Albert Lea freezer warehouse supports colder-chain distribution growth.

What critics are saying

  • GoodPop sued JonnyPops in 2024; trial is set for November 30, 2026.
  • A Texas judge denied dismissal in March 2025, keeping false-advertising claims alive.
  • If packaging deception sticks, retailers like Whole Foods and Albertsons will pressure delistings.

What makes JonnyPops unique

  • JonnyPops sells allergy-friendly pops from a peanut-free, gluten-free, kosher facility.
  • Its stick-printed kind deeds and kindness mission create memorable retail branding.
  • 2026 Canada launch and Albertsons rollout show national scale across premium channels.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • Paid Holidays
  • Paid Vacation
  • Paid Sick Leave
  • Life Insurance
  • Disability Insurance
  • Hybrid Work Options
  • Employee Referral Program
  • Professional Development Budget

Company News

Nosh
Jul 28th, 2026
GoodPop, JonnyPops escalate packaging feud with dueling summary judgment motions.

GoodPop, JonnyPops escalate packaging feud with dueling summary judgment motions. The legal battle between frozen novelty rivals GoodPop and JonnyPops is heating up, with both companies asking a federal judge to resolve key portions of the case ahead of trial while arguing the other's false advertising claims lack the evidence needed to reach a jury. In separate motions for summary judgment filed on July 24 in the U.S. District Court for the Western District of Texas, each side claims two years of discovery led to failure to produce proof of consumer deception, material harm or damages required to sustain the competing Lanham Act claims. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Newswire
Apr 7th, 2026
JonnyPops expands distribution, bringing delicious & magical frozen pops to Canada.

JonnyPops expands distribution, bringing delicious & magical frozen pops to Canada. Apr 07, 2026, 10:02 ET The beloved U.S. frozen novelty brand expands into Canada, bringing magical flavors made with simple ingredients and free from artificial dyes. ELK RIVER, Minn., April 7, 2026 /CNW/ - JonnyPops, the Minnesota-based frozen novelty brand known for creating "A Better Pop for a Better World(TM)," is officially launching in Canada, bringing its magical pops and signature kindness-driven mission to Canadian freezers. Beloved across the U.S. for its eye-catching layered designs, magical flavors, and commitment to simple ingredients, JonnyPops is expanding into select Canadian retailers nationwide including Whole Foods Market, Save-On-Foods, Nature's Fare Market, City Avenue Market, select Costco locations and more, with additional stores and regions rolling out throughout the year. "We're incredibly excited to introduce JonnyPops to Canada," said Erik Brust, CEO of JonnyPops. "From day one, our goal has been to make magical frozen treats while staying true to using quality ingredients and our kindness mission. We can't wait for Canadians to experience what makes our pops so special." Canadian shoppers will be able to find an assortment of JonnyPops' most popular offerings, including many fan-favorites: Organic Rainbow Fruit Stacks, Organic Summer Sunrise, Organic Watermelon and Organic Cotton Candy Cloud. These naturally flavored frozen pops are free from artificial dyes, made in a peanut-free facility, and are gluten-free, kosher, and vegan. True to the brand's mission, every JonnyPop stick features a Kind Deed - a small reminder to spread positivity and kindness with every pop enjoyed. Made in the USA and first sold at local farmers' markets in 2012, JonnyPops has grown into a nationally loved brand sold in major retailers across all 50 U.S. states and several international markets. The Canadian launch marks the company's latest milestone as it continues to expand its reach and bring everyday moments of joy to more families. About JonnyPops "A Better Pop for a Better World!(TM)" JonnyPops mission has always been to make delicious, magical products and to make the world a kinder place. JonnyPops are free from artificial dyes, made in a peanut-free facility, and have a kind deed printed on every pop stick. JonnyPops was founded in a St. Olaf College dorm room and sold its first pops at Twin Cities farmers' markets and local cafes in 2012. Today, JonnyPops employs 200+ people, produces all of its own frozen pops, and has products sold in major retailers across all 50 states. Get the latest on JonnyPops, including new flavors and retail locations by visiting jonnypops.com or following them on Instagram @jonnypops! SOURCE JonnyPops [email protected]

Nosh
Jan 2nd, 2026
New Products: Righteous Felon's Honey Heist BBQ, Ritz Does Sweet and Salty

New products: Righteous Felon's Honey Heist BBQ, Ritz does sweet and salty. In this week's notable new products roundup, Barebells takes inspiration from a lunchbox staple for its newest protein bar flavor, Ritz taps into the sweet-and-salty trend, and ActivatedYou unveils a mushroom-infused instant coffee. Righteous Felon Righteous Felon, which recently secured an investment from GroundForce Capital, has unveiled its newest beef stick flavor: Honey Heist BBQ. According to the brand, the new flavor "pairs the smoky essence of hickory with sweet honey and bold, tangy BBQ spices for full-on backyard cookout vibes." Righteous Felon's Honey Heist BBQ is available on the brand's direct-to-consumer website, righteousfelon.com, for $7.49 per 3-pack, $24.99 per 10-pack or $49.99 per 24-pack. Supplement company ActivatedYou has introduced Morning Lift, an instant coffee infused with mushroom extracts (lion's mane, cordyceps, turkey tail, chaga and reishi), cacao and natural MCTs. The product features 100% fruiting-body mushroom extracts, which the company claims "contain the highest levels of active compounds studied for cognitive support, digestive balance, metabolic health and immune function." Morning Lift is now available on activatedyou.com for $59.95 per 30-serving bag. Ritz Mondelēz International's Ritz brand is introducing Ritz Drizzled Mini Crackers. Available in two flavors - Fudge and Caramel - the new offering combines the brand's classic crackers with a drizzle and a coated base. Ritz Drizzle Mini Crackers are rolling out to convenience stores nationwide in 4 oz. packs. Learn more by visiting snackworks.com/brands/ritz. Frozen treat purveyor JonnyPops has launched its No Sugar Added with Electrolytes mini pops. As its name suggests, the new product is designed to "support hydration for the whole family." The new offering is set to launch in April 2026. More information is available at jonnypops.com Barebells is expanding its protein bar lineup with the addition of a lunchbox staple-inspired flavor: Peanut Butter & Jelly. Each bar delivers 20 grams of protein and is free from added sugar. Barebells Peanut Butter & Jelly is now rolling out to The Vitamin Shoppe and Walmart stores. For more information, visit shop.barebells.com. Stay informed, stay competitive. Unlock the articles, expert interviews, and data reports that power the food and beverage industry. Join our community and stay ahead with exclusive insights from BevNET and Nosh.

Migliaccio & Rathod LLP
Apr 25th, 2025
JonnyPops Deceptive Marketing Investigation

Migliaccio & Rathod LLP is currently investigating JonnyPops for its deceptive marketing practices.

Virtual Press Office
Mar 4th, 2025
Mini Magic! JonnyPops Unveils Three Irresistible Mini Cream Pops at Expo West

JonnyPops unveils three irresistible mini Cream pops at Expo West.