I

IPG Mediabrands

Global media planning, buying, analytics

Associate Media Director - Investments

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • Ability to manage an entire team or teams on all assigned business.
  • Strong oral and written communication skills and solid presentation skills.
  • Must be willing to help other team members and support projects.
  • Must communicate decisions and solutions to the team.
  • Must help creatives express their ideas through feasible recommendations tied to the brief.
  • Must be passionate about advertising and able to share that passion with others.
  • Management and supervisory experience is required.
  • Must be well-versed in media, particularly national television, video, streaming, and advanced television.
  • At least five years of agency experience is required, including extensive client management experience and experience managing two or more direct reports.

Responsibilities

  • Oversee and lead client relationships.
  • Align work with client goals and act as a strategic partner to exceed them.
  • Strengthen and broaden client relationships to deepen the organization's footprint.
  • Partner with finance and project management teams to ensure delivery and drive profitability.
  • Drive an integrated business process and align integrated disciplines in support of the business.
  • Manage a team executing the full national buying process for each client, including branded content development, audience tracking, strategic negotiations, tactical scheduling, and final post-buy analysis.
  • Resolve conflicts and identify, manage, and resolve problems before they escalate.
  • Assemble thought-leadership points of view, proposals, and reporting as a strategic contributor.
  • Support and deliver on agency-wide media partnership targets in a way that benefits clients cost-effectively.
  • Develop and grow the team.
  • Work with outside agencies and oversee partner agencies as needed.
  • Work with the analytics team to determine the best key performance indicators for client objectives and evaluation metrics, and use past or projected campaign metrics to support media recommendations.
  • Train and provide reviews for direct reports.

Desired Qualifications

  • A bachelor's degree in business administration or marketing is preferred.
  • Experience with outside agencies or a desire to oversee partner agencies is desirable.
  • Passion for innovation and the creative process, including finding creative ways to support ideas and contributing original ideas, is desired.

About the Company

IPG Mediabrands

Global media planning, buying, analytics

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
London, United Kingdom
Founded
2007

Recently Posted Jobs

Explore more opportunities at IPG Mediabrands

See more jobs