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Spin Master

Toys, entertainment, and digital games producer

Backend Platform Engineer

Full-TimeUpdated on 10/23/2026
CA$136.7k - CA$182.3k/yr
Mid
Toronto, ON, Canada+1 moreMore locations: New York, NY, USA
RemoteRemote roles; Ontario pay range is specified for candidates working in Ontario.
Software EngineeringBackend Engineering

About the job

Requirements
  • Demonstrate depth in Python and PostgreSQL.
  • Have experience with Elixir or genuine interest in learning it.
  • Have owned production infrastructure end to end, rather than only writing code that runs on it.
  • Have scaled a queue-driven or real-time system through an order of magnitude of traffic growth.
  • Be comfortable being paged for systems owned and work to reduce paging.
Responsibilities
  • Own the API and job queues that handle every sticker request.
  • Keep the real-time connection layer used by devices healthy and reliable, partnering with the firmware engineer.
  • Tune and extend autoscaling to handle holiday spikes and a growing device fleet, partnering with the ML Serving engineer on GPU inference.
  • Mature observability through metrics, logs, tracing, and alerts that identify problems proactively.
  • Build cost instrumentation to track the cost of each request, model, and service.
  • Own release engineering for server-side services, including safe deployments, database migrations, and fast rollback.
  • Partner with the Trust & Safety engineer on abuse prevention, device security, and privacy for a children's product.
  • Share on-call duties and improve the rotation over time.

About the company

Spin Master designs, makes, and markets toys worldwide, and also creates entertainment content and digital games. Its toys include brands like PAW Patrol, Bakugan, and Hatchimals, sold wholesale to retailers. The Entertainment arm develops multi-platform content and licenses it to generate merchandise revenue; Digital Games use apps like Toca Boca and Sago Mini with subscriptions or in-app purchases. The company differentiates itself with owned IPs across toys, media, and games, a global manufacturing network, and a strategy that links toy sales with media and games to build a cross‑platform ecosystem.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Canada

Founded

1994

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Simplify's Take

What believers are saying

  • July 30, 2026 Q2 revenue rose 8.9% to $436.4 million, and guidance stayed intact.
  • August 18, 2026 Primal Hatch Megalodon hit Amazon, Target, TikTok, and Walmart.
  • September 29, 2026 Jurassic World preschool line launches in 2028, extending licensed preschool growth.

What critics are saying

  • Q1 2026 toy revenue fell 13.8%, and entertainment operating income dropped $12.7 million.
  • September 2026 management said it shut studios, cut workforce, and stopped investing in weak assets.
  • PAW Patrol dependence creates existential risk if preschool demand fades before 2028 launches.

What makes Spin Master unique

  • PAW Patrol, Jurassic World, and Universal deals turn IP into toys, shows, and games.
  • September 24, 2026 EMEA plush rights deepen Universal relationships across Gabby’s Dollhouse, Jaws, and E.T.
  • Primal Hatch Megalodon won 2025 TOTY, proving Spin Master still builds breakout proprietary toys.

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Benefits

  • Flexible Work Hours
  • Remote Work Options

Company News

Brands Untapped
Oct 19th, 2026
Netflix and Spin Master team up to bring KPop Demon Hunters to Toca Boca.

Netflix and Spin Master team up to bring KPop Demon Hunters to Toca Boca. by Billy Langsworthy Published 19.10.26 "Netflix's KPop Demon Hunters is a global cultural phenomenon, bringing together music, fashion and beloved characters in a way that has clearly resonated with our players," said Marc De Vellis, Spin Master's President of Digital Games. Spin Master's digital studio Toca Boca is bringing Netflix's KPop Demon Hunters into the Toca Boca World app. The new game content brings together two dimensions of KPop Demon Hunters: 'everyday style and the energy of the K-pop stage'. Music will also be a key feature of the experience, with a new music player including four songs from the film: "How It's Done," "Golden," "Soda Pop" and "Your Idol". For a limited time, players can use these songs as soundtracks for their own stories within Toca Boca World. "Netflix's KPop Demon Hunters is a global cultural phenomenon, bringing together music, fashion and beloved characters in a way that has clearly resonated with our players," said Marc De Vellis, Spin Master's President of Digital Games. "We were already seeing the Toca Boca community draw inspiration from the film in their stories within Toca Boca World, so this collaboration felt incredibly natural. It gives our players access to authentic and exclusive KPop Demon Hunters content, with even more ways to create, play, tell stories and express themselves in a world they love." The Toca Boca World x Netflix's KPop Demon Hunters collaboration launches on October 27th.

Lema Publishing Ltd
Sep 30th, 2026
Spin Master and Universal announce Jurassic World preschool range.

Spin Master and Universal announce Jurassic World preschool range. September 30, 2026 Spin Master has announced a new global licensing agreement with Universal to develop a preschool toy line inspired by the Jurassic World franchise from Universal Pictures and Amblin Entertainment. Designed for children aged two to five, the range will bring dinosaurs and Jurassic World-inspired adventure to younger children through age-appropriate, imaginative play. The collection will feature dinosaurs and hands-on play experiences designed around preschoolers' natural play patterns, encouraging discovery, storytelling and creative interaction. "A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that's built just for them," said Doug Wadleigh, Spin Master's President of Toys. "The collection introduces dinosaur-driven action play with a touch of humour and open-ended discovery, giving young fans the chance to interact with dinosaurs in an expressive and approachable way." Under the agreement, which excludes China and Japan, Spin Master will develop a broad range of preschool toys, with the collection expected to launch at major retailers from 2028. The new licence builds on the companies' existing relationship, with Spin Master already holding licences for a number of Universal properties, including Gabby's Dollhouse, How to Train Your Dragon and Jurassic World.

Toys n Playthings
Sep 30th, 2026
Spin Master signs Jurassic World preschool toy deal.

Spin Master signs Jurassic World preschool toy deal. September 30, 2026 The new agreement with Universal will see a new line of preschool toys based on the Jurassic World IP launch in 2028 Spin Master has announced a toy licensing agreement with Universal for a preschool toy line inspired by the Jurassic World. Under the global agreement, excluding China and Japan, Spin Master will develop a broad range of preschool toys, expected to launch in 2028 at major retailers. Designed for dinosaur-loving kids ages two to five, the collection will open a playful gateway into the Jurassic World universe, bringing colossal action-packed adventure down to size for young dinosaur fans through humour, discovery and age-appropriate play. "A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that's built just for them," said Doug Wadleigh, Spin Master's President of Toys. "The collection introduces dinosaur-driven big action play with a touch of humour and open-ended discovery, giving young fans the chance to interact with dinosaurs in an expressive and approachable way." Spin Master's toy collection will feature dinosaurs, hands-on discovery and imaginative storytelling for first-time explorers. Blending excitement and adventure, the line is designed with preschoolers' developmental needs and natural play patterns in mind, helping them feel capable, confident and part of the action while exploring their fascination with dinosaurs and the prehistoric world. Rafa Macias, EVP, Global Consumer Products & Games, Universal Destinations & Experiences, added: "Jurassic World has captivated generations of fans by bringing the wonder, excitement and adventure of dinosaurs to life, and we're thrilled to collaborate with Spin Master to create toys designed specifically for our youngest explorers." This newest license joins a growing lineup of Universal franchises within Spin Master's portfolio, including Gabby's Dollhouse, How to Train Your Dragon, Wicked: For Good, Jurassic World Primal Hatch, the viral Hatchin' Yoshi egg, and upcoming launch of Hellbreaktrading card game. Toys n Playthings'll never send you spam or share your email address.

PR Newswire
Sep 29th, 2026
Spin Master and Universal announce licensing agreement for a preschool line inspired by the Jurassic World franchise from Universal Pictures and Amblin Entertainment.

Spin Master and Universal announce licensing agreement for a preschool line inspired by the Jurassic World franchise from Universal Pictures and Amblin Entertainment. Sep 29, 2026, 08:30 ET TORONTO, Sept. 29, 2026 /PRNewswire/ - Spin Master Corp. today announced a toy licensing agreement with Universal for a preschool toy line inspired by the Jurassic World franchise from Universal Pictures and Amblin Entertainment. Designed for dinosaur-loving kids ages 2-5, the collection will open a playful gateway into the Jurassic World universe, bringing colossal action-packed adventure down to size for young dinosaur fans through humor, discovery and age-appropriate play. Spin Master's toy collection will feature roarsome dinosaurs, hands-on discovery and imaginative storytelling for first-time explorers. Blending excitement and adventure, the line is designed with preschoolers' developmental needs and natural play patterns in mind, helping them feel capable, confident and part of the action while exploring their fascination with dinosaurs and the prehistoric world. "A preschool collection inspired by the iconic Jurassic World franchise opens the door for the youngest fans to experience the wonder of dinosaurs in a way that's built just for them," said Doug Wadleigh, Spin Master's President of Toys. "The collection introduces dinosaur-driven action play with a touch of humor and open-ended discovery, giving young fans the chance to interact with dinosaurs in an expressive and approachable way." "Jurassic World has captivated generations of fans by bringing the wonder, excitement and adventure of dinosaurs to life, and we're thrilled to collaborate with Spin Master to create toys designed specifically for our youngest explorers," said Rafa Macias, EVP, Global Consumer Products & Games, Universal Destinations & Experiences. Under the global agreement, excluding China and Japan, Spin Master will develop a broad range of preschool toys, expected to launch in 2028 at major retailers. This newest license joins a growing lineup of Universal franchises within Spin Master's portfolio, including Gabby's Dollhouse, How to Train Your Dragon, Wicked: For Good, the 2026 Toy of the Year award-winning Jurassic World Primal Hatch interactive toy, the viral Hatchin' Yoshi egg, and the upcoming launch of the Hellbreak(TM) trading card game, further building on the companies' longstanding relationship. About the JURASSIC WORLD Franchise From Universal Pictures and Amblin Entertainment, Jurassic World immerses audiences of all ages in a new era of wonder and thrills where dinosaurs and humankind must learn to coexist. Jurassic World is more than a film franchise. At every turn, this $6 billion film series delivers a larger-than-life destination for exploration, discovery, and epic adventure. Dinosaurs live again and they live in Jurassic World. About Spin Master Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol(R), Melissa & Doug(R), Bakugan(R) and Rubik's(R) Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca(R) and Piknik(TM), Spin Master engages close to 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs close to 2,500 team members globally. About Universal Consumer Products & Games Universal Consumer Products & Games (UCPG) brings NBCUniversal's iconic characters, stories and franchises into fans' everyday lives through innovative consumer products, games and digital experiences. Working with world-class licensees, retailers and strategic partners around the globe, UCPG creates products and experiences across toys, collectibles, apparel, publishing, home, lifestyle, video games and emerging digital platforms. Its diverse portfolio includes beloved properties from Universal Pictures, Illumination, DreamWorks Animation, Focus Features, Peacock and NBC. UCPG is a line of business within Universal Destination & Experiences' Franchise, Products & Partnerships team. SOURCE Spin Master Corp.

PR Newswire
Sep 24th, 2026
Spin Master and Universal expand licensing relationship with new multi-property plush deal across EMEA.

Spin Master and Universal expand licensing relationship with new multi-property plush deal across EMEA. Sep 24, 2026, 08:30 ET TORONTO, Sept. 24, 2026 /PRNewswire/ - Spin Master Corp. (TSX: TOY), a leading global children's entertainment company, and Universal today announced an expanded licensing agreement giving Spin Master the regional rights to distribute a broad range of plush properties across Europe, the Middle East, and Africa (EMEA). Beginning January 1, 2027, the multi-property deal leverages Spin Master's premium retail and marketing expertise to debut these fan-favourite franchises on retail shelves across the region. The lineup spans a diverse range of popular Universal properties including DreamWorks Animation's Gabby's Dollhouse and How to Train Your Dragon, Universal Pictures and Amblin Entertainment's Jurassic World and beloved vault classics Jaws and E.T. the Extra-Terrestrial. Spin Master will deliver core, collectible, stylized, and customized plush formats designed to drive fan engagement and excitement at retail. The agreement deepens a 16-year relationship between Spin Master and Universal, built on a shared track record of success with major global properties including Gabby's Dollhouse, How to Train Your Dragon, Jurassic World, and the planned 2027 launch of Hellbreak Trading Card Game. "This agreement pairs Universal's incredible portfolio with Spin Master's deep plush expertise and robust EMEA infrastructure," said Hedley Barnes, Spin Master's SVP International Sales & Marketing. "Building on our history and joint success across preschool and blockbuster franchises, we have the scale, distribution, and local market expertise to elevate and expand Universal's plush offering across the region." "Our collaboration with Spin Master has delivered strong results across some of our most successful franchises, and this expanded agreement marks an exciting next step in that relationship," John Revill, Regional Managing Director, EMEA, Universal Consumer Products & Games. "Together, we're well positioned to grow our plush business across EMEA and bring even more of our beloved brands to fans at retail." About Spin Master Spin Master Corp. (TSX:TOY) is a leading global children's entertainment company, creating exceptional play experiences across its three creative centres: Toys, Entertainment and Digital Games. With worldwide toy distribution, Spin Master is best known for award-winning brands including PAW Patrol(R), Melissa & Doug(R), Bakugan(R) and Rubik's(R) Cube, and is the global toy licensee for other iconic properties. Through its in-house entertainment studio, the company creates and produces captivating multiplatform content including powerhouse preschool franchise PAW Patrol, along with other original shows, short-form series and feature films. With an established presence in digital games anchored by Toca Boca(R) and Piknik(TM), Spin Master engages close to 60 million active users monthly in open-ended, creative and safe play. With 29 offices spanning nearly 20 countries, Spin Master employs close to 2,500 team members globally. SOURCE Spin Master Corp.