Product Marketing Lead

We’re at the forefront of the data revolution, committed to building the world’s greatest data and applications platform. Our ‘get it done’ culture allows everyone at Snowflake to have an equal opportunity to innovate on new ideas, create work with a lasting impact, and excel in a culture of collaboration. 

Snowflake’s market intelligence team develops content to sharpen Snowflake’s differentiation and competitive positioning for our sales and marketing teams. Competitive intelligence teammates collaborate deeply with subject-matter experts across product, engineering, Field CTO, sales, and marketing teams. As a CI lead, you will be responsible for owning competitive positioning for our AI/ML (artificial intelligence/ machine learning) competitors and enabling our field-facing teams to compete and win. 

AS A COMPETITIVE INTELLIGENCE LEAD YOU WILL: 

• Synthesize technical information to build concrete, simple-to-understand content and deploy value propositions to accelerate sales wins 
• Work with GTM teams to build effective competitive sales strategies and develop assets including product demonstrations, collateral, and tools 
• Contribute to Snowflake’s market intelligence strategy and charter, which includes both competitive intelligence and analyst relations 
• Strengthen Snowflake’s differentiation in artificial intelligence, and machine learning and bring it to market through our sales and marketing channels 
• Engage directly with customers, analysts, sales, product, engineering, Field CTO, and other teams at Snowflake to understand and synthesize competitive advantages and disadvantages 
• Distill complex competitive information into simple, persuasive, and accurate messaging 
• Create and edit messaging, content assets, and sales enablement assets to be used by Snowflake marketing and sales teams 
• Leverage data to identify opportunities, guide decisions, and measure the performance of go-to-market activities 

 OUR IDEAL CANDIDATE WILL HAVE: 

• 7+ years experience as a competitive intelligence practitioner 
• 5+ years of experience in the fields of data science, machine learning, artificial intelligence, data analytics, or cloud computing. 
• Consideration may be given to those with extremely relevant product marketing,  product management, and/or technical sales experience 
• Prior experience in the world of data 
• Customer-facing experience 
• Ability to understand and synthesize technical information 
• Strong presentation and communication skills 
• Ability to build relationships and work successfully across functions 
• BA/BS required

Every Snowflake employee is expected to follow the company’s confidentiality and security standards for handling sensitive data. Snowflake employees must abide by the company’s data security plan as an essential part of their duties. It is every employee’s duty to keep customer information secure and confidential.