Senior Director of Operations

Overview

The Senior Director of Operations – Drybar is the senior operational leader responsible for driving franchisee performance, engagement, and operational excellence across the Drybar system. This role leads the Drybar Franchise Support function and serves as a strategic partner to franchise owners, internal support teams, and executive leadership to improve unit-level economics, operational consistency, and brand execution.

This leader is responsible for managing and developing a team of operational support professionals, including Directors of Operations, Senior Managers, and Managers, while establishing a high-performance coaching culture focused on accountability, business growth, and franchisee partnership.

The Senior Director of Operations – Drybar will oversee operational execution of key brand initiatives, support franchise owners in achieving revenue and profitability goals, and ensure alignment between the field and Support Center teams. This role also maintains a reduced portfolio of strategic multi-unit franchise owners, providing high-level business coaching and operational guidance.

The ideal candidate is an experienced franchise operations leader with strong business acumen, coaching capability, organizational leadership skills, and the ability to influence franchise owners and cross-functional partners to drive results.

WellBiz Brands Benefits:

• Flexible time off and holiday schedule
• Medical, dental, vision, and life insurance
• Health Savings Account
• Flexible Spending Account
• 401K match
• Monthly allowance for spending at WellBiz Brands, Inc. owned brands
• Cell Phone reimbursement
• Free Employee Assistance Plan

Location: Remote (United States)

Compensation Range: $125,000.00 - $140,000.00/annually. Offers to select candidates will be made on a fair and equitable basis, taking into account specific job-related skills and experience. 

Salary ranges reflect Colorado disclosure requirements. Compensation may vary by geographic location for candidates working outside Colorado. This position is eligible for an annual performance-based incentive bonus with a target opportunity of up to 20% of base salary, along with a comprehensive benefits package.

Position Responsibilities:

Overall Objectives/Responsibilities, goals, expectations

Franchisee Performance & Business Coaching

• Drive franchisee engagement, operational consistency, and unit-level economic performance across the Drybar system.
• Coach franchise owners on revenue growth, profitability, staffing, membership performance, and guest experience.

Team Leadership & Development

• Lead and develop a team of Directors, Senior Managers, and Managers supporting the Drybar franchise network.
• Establish accountability, coaching standards, and operational alignment across the team.

Brand Operations & Initiative Execution

• Oversee operational execution of brand initiatives, programs, and strategic priorities.
• Partner cross-functionally with internal teams to support successful project management and rollout execution.

Franchisee Engagement & Communication

• Build strong relationships with franchise owners through consistent communication, visibility, and partnership.
• Lead operational meetings, webinars, business reviews, and franchisee engagement forums.

Operational Excellence & Analytics

• Analyze business performance metrics and KPIs to identify opportunities and operational risks.
• Drive continuous improvement initiatives that support franchisee success and operational scalability.

Additional Responsibilities

• Maintain regular travel and field visibility across the Drybar system.
• Participate in leadership meetings, strategic initiatives, and special projects as assigned.

Essential Skills, Experience, and Qualifications:

EDUCATION/EXPERIENCE:

• Bachelor’s degree in Business, Operations, Management, or related field preferred.
• 7+ years of franchise operations, multi-unit leadership, or field support experience.
• 3+ years of experience leading and developing operational support teams.
• Demonstrated experience coaching franchise owners or multi-unit operators on business performance and profitability.
• Experience supporting beauty, wellness, retail, hospitality, or service-based franchise systems preferred.
• Multi-unit operational leadership experience is strongly preferred

Successful candidates will bring:

• Proven leadership, coaching, and mentoring experience
• Strong business and operational acumen with the ability to analyze performance metrics and identify opportunities for growth
• Excellent communication and presentation skills, both written and verbal
• The ability to prioritize, stay organized, and adapt quickly in a changing environment
• Confidence in navigating difficult conversations and influencing others toward action
• A collaborative, solutions-oriented mindset with high attention to detail
• The ability to remain calm and effective under pressure and tight deadlines
• Proficiency with Microsoft Office and general computer applications

Additional Requirements

• Willingness to travel frequently (approximately 25–35%), including occasional evenings and weekends
• Valid driver’s license and ability to be insured on rental vehicles
• Ability to travel by car and air as needed
• Personal credit card for travel expenses (weekly reimbursement provided)

WellBiz Brands, LLC. is the franchisor of five health and wellness brands: Drybar®, Elements Massage®, Amazing Lash Studio®, Radiant Waxing®, and Fitness Together®. Headquartered in Denver, Colorado, WellBiz Brands has over 700 combined U.S. franchised locations across the five brands. Through the WellBiz Brands support staff, the brands strive to uphold these core values:integrity, accountability, service-mindedness, decisiveness/bias to action, curiosity, and resilience. These core values embody everything important for each brand - from franchise owners to clients - to lead healthy, balanced lives. At WellBiz Brands, we value, promote, and celebrate diversity, equality, and inclusivity. We believe that a diverse mix of talented people sparks creativity, fosters innovation, and drives results, and a broad understanding of diversity in all ways. All five brands offer unique franchise opportunities for entrepreneurs from all walks of life and various investment levels, with a new focus on recurring revenue models. For more information about WellBiz Brands and its franchise opportunities, visit WellBizBrands.com.

This position will remain open until filled.