Full-Time

Head of Integrated Marketing

Confirmed live in the last 24 hours

ThredUp

ThredUp

501-1,000 employees

Online consignment for secondhand clothing

Compensation Overview

$180k - $200k/yr

+ Stock Options + Restricted Stock Unit Awards + Employee Stock Purchase Plan

Senior, Expert

No H1B Sponsorship

Oakland, CA, USA

Hybrid work environment: 3 days in the office and 1 day remote each week

Category
General Marketing
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • 8+ years of integrated marketing experience
  • At least 3 years at a direct-to-consumer (DTC) brand or other top-tier consumer-focused company
  • Proven success in developing and executing high-impact marketing campaigns that drive brand awareness and cultural relevance
  • Exceptional creative storytelling skills
  • Strong ability to define big-picture strategies while managing the details of execution
  • Highly collaborative with a natural ability to build cross-functional partnerships and align stakeholders
  • Skilled at using consumer behavioral data, and market or competitive insights to inform strategy
  • Has a finger on the pulse of what’s 'cool' and applies shifting cultural trends to marketing strategies
  • Demonstrated ability to lead and inspire teams
  • Experience working with small teams and companies in fast-paced environments
  • Strong understanding of organic marketing, PR, and social media strategies
Responsibilities
  • Define and implement ThredUp’s annual integrated marketing strategy and campaign calendar
  • Develop novel, breakthrough, and creative marketing strategies
  • Excel at understanding market opportunities and identifying consumer insights
  • Build the ThredUp brand from visual identity to messaging
  • Write and execute creative marketing briefs
  • Develop and deliver campaigns that generate organic traffic, buzz, and word of mouth
  • Partner with internal teams and external agencies to execute campaigns
  • Lead, coach, and grow a small integrated marketing team
  • Collaborate with leaders across Growth, Product, PR, and Creative teams
  • Present strategic plans, campaign ideas, and performance results to executive leadership
  • Drive cultural relevance by developing and activating community partnerships and experiential marketing
  • Use insights and data to inform marketing strategies and measure campaign impact
Desired Qualifications
  • Background in experiential marketing, community-building initiatives, or partnership marketing

thredUP operates an online platform for buying and selling secondhand clothing, shoes, and accessories. Users can sell their gently used items by sending them to thredUP, where the company inspects, photographs, and lists them for sale. Buyers can find a variety of products, including high-end brands, often at significant discounts. thredUP generates revenue by taking a commission on each sale and offers a "Clean Out" service that allows sellers to send in items for free, simplifying the process of decluttering. The platform also features a section for brand-new items at reduced prices, appealing to a broad customer base. thredUP stands out in the resale market by focusing on convenience and sustainability, catering to budget-conscious and eco-friendly shoppers. The company's goal is to make secondhand shopping accessible and appealing, promoting conscious consumerism.

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • ThredUp's focus on AI has driven a 32% increase in new customer volume.
  • The divestiture of Remix allows ThredUp to concentrate on the U.S. market.
  • Rising tariffs on new goods boost demand for ThredUp's secondhand offerings.

What critics are saying

  • Increased competition from startups like Fleek could impact ThredUp's market share.
  • The divestiture of Remix may limit ThredUp's growth in the European market.
  • Reliance on AI poses risks if technological advancements outpace ThredUp's capabilities.

What makes ThredUp unique

  • ThredUp offers a 'Clean Out' service for easy closet decluttering and cash earning.
  • The platform features a 'New With Tags' section for brand-new items at discounts.
  • ThredUp uses AI to provide personalized and convenient online thrifting experiences.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Holidays

Paid Sick Leave

Paid Sabbatical

Hybrid Work Options

Flexible Work Hours

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
PYMNTS
Apr 21st, 2025
Investors Expect Secondhand Stores To Profit As Tariffs Challenge Retailers

Investors reportedly expect new U.S. tariffs to be good for sellers of secondhand goods. In the time since the White House announced tariffs on April 2, the shares of two such firms — ThredUp and Savers Value Village — have gone up 31% and 22%, respectively, while the SP retail select index has declined 7%, the Financial Times (FT) reported Sunday (April 20). Secondhand sellers can draw bargain-hunting consumers, appeal to other consumers who are looking to sell items for extra cash, sell merchandise that is immune from the tariffs, and raise prices because sellers of new imported goods will have to do the same, according to the report. In addition, this sector usually does well during economic downturns and has been appealing to younger consumers in any case

FF News
Apr 14th, 2025
Uk’S Car Boot Culture Moves Online: Peer-To-Peer Merchants Capitalise On Pre-Loved Boom

–The traditional car boot sale – once the spring / summer hallmark of British grassroots retail – is transitioning online, as online platforms are increasingly being used to sell pre-loved items to reach wider audiences and optimise returns. Checkout.com, which processes billions of transactions for thousands of companies that shape the digital economy, has reported a 127% uplift in pre-loved transactions from February to March this year.It seems the busiest days for pre-loved purchases this year were Sunday 23rd March and Sunday 30th March, the first two weekends after the spring equinox (21st March), which marks the official start of spring. From September 2024 to March 2025 alone, the volume of pre-loved transactions as a proportion of Checkout.com’s total processed business increased by 680%.These findings add to evidence of a growing trend towards online pre-loved sales. A recent report from Evri found that 55% of the UK – approximately 28m people – purchased a pre-loved item online between November 2023 and November 2024, and 47% had sold an item online in the same timeframe. According to GlobalData, sales of pre-owned clothes are set to reach $350bn by 2028 and make up 10% total global fashion sales – a 77.8% increase from 2023’s volume.Checkout.com is uniquely placed to support the pre-loved market thanks to its dedicated focus on the digital economy, which is distinct from other payments providers. It processes billions of transactions for thousands of companies that shape the digital economy worldwide, prioritising industry-leading acceptance rates and value for the merchants it serves.Its network of merchants includes some of the nation’s most notable shopping brands, including Vinted, Sainsbury’s and Uber Eats

PYMNTS
Mar 4th, 2025
Ai Drives Thredup’S 32% Growth In New Customer Volume

Artificial intelligence (AI) is at the core of ThredUp’s strategy, driving growth and improving customer engagement. New customer volume rose 32% year over year, according to CEO and Co-Founder James Reinhart, and AI has played a pivotal role. By focusing on AI, clothing reseller ThredUp is offering a more personalized and convenient online thrifting experience that aligns with consumer expectations. Accelerating Growth

PYMNTS
Jan 17th, 2025
Genai Helps Resale Move Secondhand To First Choice

For retailers, the rise of artificial intelligence-driven tools presents not just an opportunity, but a mandate to evolve. With its ability to process immense datasets, deliver hyper-personalized recommendations and negotiate prices, generative AI is transforming retail into an ecosystem where innovation and convenience collide. “AI isn’t replacing jobs, but those who don’t embrace it risk falling behind,” ThredUp Chief Product and Technology Officer Dan DeMeyere told PYMNTS during a discussion for the series “When Chatbots Go Shopping: How GenAI Is Shaking Up the Retail Status Quo.”

PYMNTS
Dec 16th, 2024
Thredup Cto Says Data Turns Secondhand Retail Into Top-Shelf Experience

The resale retail sector, once considered a niche market fueled by thrifty shoppers and vintage enthusiasts, has emerged as a multibillion-dollar industry. As just one data point, ThredUp, a quiet powerhouse in the space, has processed over 220 million secondhand clothing items to date. Behind the digital racks of its 4-million-item inventory lies a sophisticated data operation transforming how consumers shop for pre-owned fashion. “We are a very data-driven operational company,” ThredUp Chief Product and Technology Officer Dan DeMeyere told PYMNTS