Full-Time

Head of Integrated Marketing

Confirmed live in the last 24 hours

ThredUp

ThredUp

501-1,000 employees

Online consignment for secondhand clothing

Compensation Overview

$180k - $200k/yr

Senior, Expert

No H1B Sponsorship

Oakland, CA, USA

Hybrid work environment: 3 days in the office and 1 day remote each week.

Category
General Marketing
PR & Communications
Growth & Marketing
Required Skills
Social Media
Data Analysis
Requirements
  • 8+ years of integrated marketing experience
  • At least 3 years at a direct-to-consumer (DTC) brand or other top-tier consumer-focused company
  • Proven success in developing and executing high-impact marketing campaigns that drive brand awareness and cultural relevance
  • Exceptional creative storytelling skills
  • Strong ability to define big-picture strategies while managing the details of execution
  • Highly collaborative with a natural ability to build cross-functional partnerships and align stakeholders
  • Skilled at using consumer behavioral data, and market or competitive insights to inform strategy
  • Has a finger on the pulse of what’s 'cool' and applies shifting cultural trends, fashion, and other cultural moments to marketing strategies and creative execution
  • Demonstrated ability to lead and inspire teams
  • Experience working with small teams and companies and thriving in fast-paced, entrepreneurial environments
  • Strong understanding of organic marketing, PR, and social media strategies
Responsibilities
  • Define and implement ThredUp’s annual integrated marketing strategy and campaign calendar to drive brand awareness and cultural relevance
  • Develop novel, breakthrough, and creative marketing strategies that resonate deeply with our target audience and position ThredUp as a leader in sustainable fashion
  • Excel at understanding market opportunities, and identifying consumer insights to inform strategy
  • Has a strong voice in building the ThredUp brand, from visual identity, messaging, and application
  • Write and execute creative marketing briefs that inspire innovative, impactful campaigns across multiple channels
  • Develop and deliver campaigns that generate organic traffic, buzz, and word of mouth while shaping culture within our audience
  • Partner with internal teams and external agencies to execute campaigns that amplify our brand story
  • Lead, coach, and grow a small but mighty integrated marketing team, fostering a high-performance, creative culture
  • Collaborate with leaders across Growth, Product, PR, and Creative teams to ensure alignment and execution excellence
  • Present strategic plans, campaign ideas, and performance results to executive leadership
  • Drive cultural relevance by developing and activating community partnerships, and experiential marketing, and other opportunities to influence communities and amplify ThredUp’s mission of sustainability and circular fashion
  • Use insights and data to inform marketing strategies and measure the impact of campaigns on brand awareness, organic growth, and cultural impact
Desired Qualifications
  • Background in experiential marketing, community-building initiatives, or partnership marketing

thredUP operates an online platform for buying and selling secondhand clothing, shoes, and accessories. Users can sell their gently used items by sending them to thredUP, where the company inspects, photographs, and lists them for sale. Buyers can find a variety of products, including high-end brands, often at significant discounts. thredUP generates revenue by taking a commission on each sale and offers a "Clean Out" service that allows sellers to send in items for free, simplifying the process of decluttering. The platform also features a section for brand-new items at reduced prices, appealing to a broad customer base. thredUP stands out in the resale market by focusing on convenience and sustainability, catering to budget-conscious and eco-friendly shoppers. The company's goal is to make secondhand shopping accessible and appealing, promoting conscious consumerism.

Company Size

501-1,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2009

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven tools increased ThredUp's new customer volume by 32% year over year.
  • The rise of social commerce offers new engagement opportunities for ThredUp.
  • Growing consumer interest in sustainable fashion aligns with ThredUp's business model.

What critics are saying

  • Increased competition from startups like Fleek threatens ThredUp's market share.
  • Divesting Remix may limit ThredUp's growth in the European market.
  • Challenges in integrating social commerce could delay expected benefits.

What makes ThredUp unique

  • ThredUp leverages AI to enhance personalized shopping experiences and customer engagement.
  • The company offers a 'Clean Out' service, simplifying the selling process for users.
  • ThredUp's 'New With Tags' section provides brand-new items at discounted prices.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Employee Stock Purchase Plan

Paid Vacation

Paid Holidays

Paid Sick Leave

Paid Sabbatical

Hybrid Work Options

Flexible Work Hours

Paid Parental Leave

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

0%
PYMNTS
Mar 4th, 2025
Ai Drives Thredup’S 32% Growth In New Customer Volume

Artificial intelligence (AI) is at the core of ThredUp’s strategy, driving growth and improving customer engagement. New customer volume rose 32% year over year, according to CEO and Co-Founder James Reinhart, and AI has played a pivotal role. By focusing on AI, clothing reseller ThredUp is offering a more personalized and convenient online thrifting experience that aligns with consumer expectations. Accelerating Growth

PYMNTS
Jan 17th, 2025
Genai Helps Resale Move Secondhand To First Choice

For retailers, the rise of artificial intelligence-driven tools presents not just an opportunity, but a mandate to evolve. With its ability to process immense datasets, deliver hyper-personalized recommendations and negotiate prices, generative AI is transforming retail into an ecosystem where innovation and convenience collide. “AI isn’t replacing jobs, but those who don’t embrace it risk falling behind,” ThredUp Chief Product and Technology Officer Dan DeMeyere told PYMNTS during a discussion for the series “When Chatbots Go Shopping: How GenAI Is Shaking Up the Retail Status Quo.”

PYMNTS
Dec 16th, 2024
Thredup Cto Says Data Turns Secondhand Retail Into Top-Shelf Experience

The resale retail sector, once considered a niche market fueled by thrifty shoppers and vintage enthusiasts, has emerged as a multibillion-dollar industry. As just one data point, ThredUp, a quiet powerhouse in the space, has processed over 220 million secondhand clothing items to date. Behind the digital racks of its 4-million-item inventory lies a sophisticated data operation transforming how consumers shop for pre-owned fashion. “We are a very data-driven operational company,” ThredUp Chief Product and Technology Officer Dan DeMeyere told PYMNTS

PYMNTS
Dec 3rd, 2024
Thredup Sells European Business Remix To Focus On Us

After three years of ownership, secondhand clothing marketplace ThredUp has sold Remix, its European reCommerce platform. The company announced the divestiture Tuesday (Dec. 3), the results of a management buyout led by Florin Filote, general manager of Remix. The deal sees ThredUp retaining a minority interest in Remix, with the company also giving Remix a final investment of $2 million. “This is a mutually beneficial outcome for both ThredUp and Remix,” ThredUp Co-Founder and CEO James Reinhart said in a news release. “We are confident that Remix will thrive under Florin Filote’s leadership and the team’s expertise

PYMNTS
Dec 3rd, 2024
ThredUp Sells European Business Remix to Focus on US

ThredUp acquired Remix in July 2021, a $28.5 million deal designed to give it a foothold in the then-emerging European resale market, while providing the Bulgaria-based Remix with the resources to scale faster than it would on its own.