Legrand

Makes electrical and digital systems for buildings

Analista de Trade Marketing

Marketing Generalist & ManagementConfirmed live in the last 24 hours

Full-timeLima, PeruNo salary listedIn-person

About the Job

Requirements

Bachelor's degree (Bachiller) in Marketing, Administration, Communications, or a related career.
At least 2 years of experience in Trade Marketing, commercial marketing, point-of-sale execution, or related functions.
Intermediate-level English and intermediate-level Office skills.
Organization and planning, results orientation, analytical ability, negotiation, cross-functional coordination, proactivity, attention to detail, and teamwork.

Responsibilities

Coordinate, execute, and monitor Trade Marketing activities for Legrand and BTicino across commercial channels, ensuring proper campaign implementation, brand visibility, point-of-sale materials, training, events, measurement of results, and compliance with established plans and budgets.
Coordinate and follow up on the annual Trade Marketing plan and schedules for activations and campaigns by commercial channel.
Manage the implementation and maintenance of point-of-purchase materials, displays, signage, branding, and branded spaces at distributors and points of sale.
Coordinate with the Commercial team and channel leads to execute promotions, campaigns, and point-of-sale visibility activities.
Organize in-person and virtual technical and commercial training for distributors, salespeople, installers, and other channel audiences, including invitations, materials, and attendance records.
Coordinate logistics for trade fairs, commercial events, activations, and product demonstrations, including suppliers, quotations, materials, and evidence of execution.
Visit and follow up with points of sale to verify displays, product availability, and correct implementation of materials and campaigns, and record improvement opportunities.
Monitor the Trade Marketing budget, quotations, purchase orders, deliveries, and supplier performance.
Consolidate and analyze Trade Marketing management indicators, including point-of-sale coverage, campaign execution, training attendance, investment, and results.
Prepare reports, presentations, and photographic records of completed activities, identifying lessons learned and opportunities for improvement.
Maintain schedules, merchandising and point-of-purchase material inventories, databases, artwork, and Trade Marketing documentation in shared folders.

Coordinar, ejecutar y dar seguimiento a las acciones de Trade Marketing de Legrand y BTicino en los diferentes canales comerciales, asegurando la correcta implementación de campañas, visibilidad de marca, materiales en el punto de venta, capacitaciones y eventos, así como la medición de resultados y el cumplimiento de los planes y presupuestos establecidos.

Bachiller en Marketing, Administración, Comunicaciones o carreras afines.
Experiencia mínima de 2 años en Trade Marketing, marketing comercial, ejecución en punto de venta o funciones afines.
Conocimiento de inglés a nivel intermedio, Office nivel intermedio.
Competencias: Organización y planificación, orientación a resultados, capacidad analítica, negociación, coordinación transversal, proactividad, atención al detalle y trabajo en equipo.

Coordinar y realizar seguimiento al plan anual de Trade Marketing, cronogramas de activaciones y campañas por canal comercial.
Gestionar la implementación y mantenimiento de material POP, exhibidores, señalización, branding y espacios de marca en distribuidores y puntos de venta.
Coordinar con el equipo Comercial y los responsables de cada canal la ejecución de promociones, campañas y acciones de visibilidad en el punto de venta.
Organizar capacitaciones técnicas y comerciales presenciales y virtuales para distribuidores, vendedores, instaladores y otros públicos del canal: convocatorias, materiales y registro de asistencia.
Coordinar la logística de ferias, eventos comerciales, activaciones y demostraciones de producto, incluyendo proveedores, cotizaciones, materiales y evidencias.
Realizar visitas y seguimiento a puntos de venta para verificar exhibiciones, disponibilidad y correcta implementación de materiales y campañas; registrar oportunidades de mejora.
Dar seguimiento al presupuesto de Trade Marketing, cotizaciones, órdenes de compra, entregas y cumplimiento de proveedores.
Consolidar y analizar indicadores de gestión (KPI) de Trade Marketing: cobertura de puntos de venta, ejecución de campañas, asistencia a capacitaciones, inversión y resultados.
Elaborar reportes, presentaciones y registros fotográficos de las acciones realizadas, identificando aprendizajes y oportunidades de mejora.
Mantener actualizados los cronogramas, inventarios de merchandising y material POP, bases de datos, artes y documentación de Trade Marketing en las carpetas compartidas.

About the Company

Legrand

Makes electrical and digital systems for buildings

Legrand makes electrical and digital infrastructure for homes, workplaces, public buildings and data centers. Its equipment distributes power, connects data networks and controls lighting, energy use and building access; connected controls and monitoring extend these systems. The group sells physical products and related services to contractors and end users through professional distributors and installers. Its catalog supports both construction and renovation, from wiring devices and sockets to cable management, access systems and connected controls. Legrand traces its industrial origins to a porcelain workshop in Limoges in 1865; the company was founded in 1904 and remains headquartered in Limoges, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Limoges, France
Founded: 1904

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