Full-Time

Bilingual Performance Consultant

English/French

Updated on 1/27/2025

Autotrader.ca

Autotrader.ca

501-1,000 employees

Digital solutions for used car dealers

Automotive & Transportation
Enterprise Software

Mid

Montreal, QC, Canada

This is a hybrid position, which implies that the candidate will need to work in-office for part of the week.

Category
Business Development
Business & Strategy
Required Skills
Facebook Ads
SEO
Salesforce
Google AdWords
HTML/CSS
Google Analytics

You match the following Autotrader.ca's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 3+ years of work experience in digital marketing
  • Good knowledge of Website Solutions (CSS, HTML5, User Experience, Browser Compatibility, Landing Page Conversion Optimization)
  • Paid Advertising (Google Ads, Facebook Ads)
  • and/or SEO
  • And/or 2+ years automotive industry experience
  • And/or 2+ years account management experience
  • Knowledge of Google Analytics is preferred
  • Google Adwords, Facebook Ads Certifications preferred
  • Ability to use quantitative & qualitative metrics to communicate progress, identify meaningful trends & make compelling recommendations
  • Experience in online media planning, media buying or campaign management would be an asset
  • Bilingual (English/French) is a must
Responsibilities
  • Develop a clear understanding of client’s business goals
  • Craft and implement an effective digital strategy (website, digital advertising, SEO) that delivers performance in line with client’s business goals
  • Track performance, provide analysis, and become a trusted consultant and advisor
  • Consistent completion of performance reviews as per account guidelines to maintain client relationship and monitor effective performance of client’s product suite
  • Audit product performance and take steps to align execution with strategy
  • Building trust and strong relationships with the dealer
  • Ensure high levels of product adoption where applicable
  • Identify opportunities for growth within account portfolio
  • Mitigate potential churn through proactive retention efforts
  • Ensure a high rate of account retention in the event of account cancellation
  • Internal Process Adherence and ensure correct and timely updates within Salesforce
  • Train dealership personnel to ensure strong adoption and engagement with AutoSync software products
  • Present best practices and establish repeatable processes compatible with dealership selling strategies
  • Ensure training is engaging and interactive
  • Provide refresher/new feature training to dealerships as required
Desired Qualifications
  • Excellent presentation and communication skills
  • Strategic & Collaborative; gets the bigger picture – can work with internal & external teams to bring alignment
  • Ability to communicate a vision and deliver on it
  • Credible; does what he/she says he/she is going to do
  • Team player
  • Highly professional with incredible energy and enthusiasm

Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, allowing dealers to focus on sales without being overwhelmed by complex tools. The company uses a subscription-based model for its services, generating additional revenue through advertising and premium listings on its popular marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively while providing extensive customer service and resources.

Company Stage

Acquired

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

1975

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization can enhance user experience and increase engagement.
  • AR integration allows users to visualize vehicles, improving satisfaction and reducing returns.
  • Subscription-based car ownership models align with Trader.ca's service model, offering expansion opportunities.

What critics are saying

  • Increased competition from AutoScout24's expanded services pressures Trader.ca to innovate.
  • AutoScout24's acquisition may lead to strategic shifts disrupting Trader.ca's operations.
  • Potential sale by Thoma Bravo could create uncertainty affecting morale and retention.

What makes Autotrader.ca unique

  • Trader.ca offers a comprehensive suite of digital solutions for car dealers.
  • The company emphasizes simplicity and effectiveness in its digital tools.
  • Trader.ca provides extensive customer service and product support resources.

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Benefits

Employee and Family Assistance Program

Gym Membership

Wellness Program

Conference Attendance Budget

Professional Development Budget

401(k) Company Match

Performance Bonus