Who We Are

We Are Lucky Strike Entertainment, one of the largest and most successful location-based entertainment companies in the World with 360 upscale and traditional Bowling Centers, five expansive and well-located Waterparks, a large Amusement Park in California and 10 upscale Boomers Family Entertainment Centers in major markets.

From a humble beginning with one bowling center in 1997, we redefined an industry and built a powerhouse Company with 14,000 Associates and nearly $1.4 billion in annual revenue. Hospitality is our core and we strive to deliver memorable experiences for every guest on every visit.

When you join Lucky Strike, you join a team of passionate winners and give yourself the best opportunity for sustained career growth and opportunity. It’s not easy to get hired by us – we want only the most talented and committed Managers, but when you do join Lucky Strike, the rewards are abundant.

Overview

***90% local Miami travel***

***Full time availability needed, including nights and weekends***

We Are Lucky Strike Entertainment.

Bowling, Arcade, Family Entertainment Centers. One company. Twelve brands. A career built around unforgettable experiences. Hospitality at our core; we put people first by creating meaningful connections and delivering memorable experiences to every guest, every time.

Summary

The Loyalty Field Marketing Specialist is the on-the-ground launch lead for Lucky Play, our new guest loyalty program, starting in Miami-area centers and expanding across Florida. Working with the Loyalty team and center leadership, this role drives guest sign-ups, coaches center teams until they can sell the program on their own, and brings structured feedback back to the business. In a later phase, the role will also support the rollout of Connected Play, our gamified bowling experience.

What You'll Do

Engage guests across the center, from the front desk to the lanes, restaurant, and bar, to introduce Lucky Play and drive sign-ups in center and online
Explain how guests earn and redeem rewards in a fun, simple way and resolve basic sign-up issues on the spot
Plan and run in-center activations and promotions that build launch energy and fit each center's guests and market
Train and coach front-of-house associates and managers live on the floor until they can pitch Lucky Play without help; return to confirm sign-ups are holding and re-coach where they are not
Collect structured guest and staff feedback at every visit, capturing what is working, what is not, and what is in the way
Share a recap with each General Manager before leaving, deliver a weekly summary to your manager and the Loyalty team, and escalate urgent issues immediately
Track daily sign-ups by center, complete visit, mileage, and expense reports on time, and build a visit schedule around launch priorities and peak guest times
Support the Connected Play rollout in a future phase

What You'll Bring

High school diploma or equivalent; 1-2 years in brand ambassador, promotional, field marketing, hospitality, retail sales, or guest-facing training roles
High energy and a professional but fun presence, with the confidence to start conversations with guests in a busy, loud environment
Strong communication and coaching skills, with an observant eye for turning what you see and hear into clear, useful feedback
Self-motivated and organized, able to manage your own schedule, travel, and reporting across multiple centers with minimal direction
Comfortable with smartphones, apps, and tablets; proficient in Outlook, Word, Excel, and Teams; valid driver's license, reliable transportation, and proof of auto insurance
Flexible availability across early mornings, late nights, weekends, and holidays (center hours 8 AM to 1 AM), with regular driving between centers and occasional overnight regional travel
Able to walk, bend, and stand for long periods and lift objects with some assistance
Preferred: bilingual (English/Spanish); experience launching a loyalty or membership program

What You’ll Get

At Lucky Strike Entertainment, we’re committed to supporting your well being both on and off the job. Here’s a peek at some of the benefits available to our Corporate associates:
Medical, Dental, Vision plans to select from based on your needs
Wellness resources to help you along your wellness journey
401(k) Retirement Plans
Employee Stock Purchase Program
Employee Assistance Program (EAP)
Vacation and Holidays
Perks! Bowling, Boomer’s, and Waterpark discounts, Retail discounts, Event discounts and more!

Pay & Benefits

The pay range for this position is $60,000 - $100,000 per year, depending on qualifications.

Lucky Strike Entertainment offers performance-based incentives and a competitive total rewards package which includes healthcare coverage and other benefits including dental insurance, vision insurance, life insurance, disability insurance, 401(k) retirement plan, employee stock purchase program, employee assistance program (EAP), paid vacation, paid holidays, and paid sick leave. More details regarding benefits are available here: Lucky Strike Entertainment Benefits

Lucky Strike Entertainment

Loyalty Field Marketing Specialist

About the Job

Requirements

Responsibilities

Desired Qualifications

About the Company

Lucky Strike Entertainment

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