Part-Time
Interim Head of Brand
Brand Management
Posted on 9/16/2025
Blueland
51-200 employees
Sells reusable bottles with refill tablets
Compensation Overview
$80/hr
New York, NY, USA
Hybrid
Employees are expected to come into the office 1 to 2 days a week.
 Growth & Marketing (1) |
|---|
- A seasoned brand leader (8+ years) with experience in consumer products and/or mission-driven companies.
- A creative thinker with a strong strategic backbone—you know how to make brands stand out while driving and measuring results.
- A storyteller who loves to develop strong creative ideas and drive efficient and effective execution.
- A team leader who can set a standard for the team while inspiring them to do great work.
- Someone with experience leading teams and agencies, and who thrives in fast-moving, entrepreneurial environments.
- Someone who’s passionate about sustainability and shaping culture.
- Oversee our social strategy.
- Lead our efforts across IG, FB, Pinterest, Tik Tok Shop, Linkedin.
- Drive Creative Consistency and Ensure Brand Standards are met.
- This includes reviewing and approving Emails, SMS, DTC site copy, product naming and reviewing product claims language.
- Help Drive Breakthrough Marketing Ideas.
- This will be part of an ongoing effort to develop a new 360 brand campaign that encompasses PR, growth media, and brand activation.
- Oversee our PR agency and creative agency.
- Help develop and brief in new growth ad creative.
- Partner with product marketing on new product launch campaigns.
- Work Cross-Functionally.
- Lead and energize our internal creative team and external partners.
- Work closely with product, growth, and community teams to ensure our brand is at the heart of everything we do.
Blueland makes eco-friendly cleaning products that replace single-use plastics with a refill system. Its main offering is a starter kit that includes a reusable bottle and dissolvable cleaning tablets; users pour water into the bottle and drop in a tablet to create cleaning solution, then reuse the bottle for future refills. The company sells directly through its website and offers subscriptions for regular tablet refills, creating recurring revenue. Compared with many competitors, Blueland emphasizes a plastic-free approach through a reusable bottle and tablet refills, backed by transparency and a USDA Bio-Based certification. The goal is to make sustainable cleaning easy and affordable while reducing plastic waste.
Company Size
51-200
Company Stage
Growth Equity (Venture Capital)
Total Funding
$20.3M
Headquarters
New York City, New York
Founded
2018
Simplify's Take
What believers are saying
- Reached profitability in 2023 with $300 million lifetime sales.
- Expanded to 515 Whole Foods and 1,800 Target stores in 2024-2025.
- Brand refresh in February 2026 boosts packaging appeal and accessibility.
What critics are saying
- P&G NAD challenge triggers FTC enforcement within 12-18 months.
- Target retail erodes 70% DTC margins by over 15% in 18 months.
- P&G Tide Pods commoditize tablets, causing 70-85% share loss in 24 months.
What makes Blueland unique
- Blueland pioneered tablet-based refill system for cleaning products in 2019.
- Reusable bottles with plastic-free tablets divert over 1 billion plastic bottles.
- USDA Bio-Based certified formulas ensure renewable resource transparency.
Help us improve and share your feedback! Did you find this helpful?
Your Connections
People at Blueland who can refer or advise you
Benefits
Health Insurance
Stock Options
Unlimited Paid Time Off
Paid Holidays
Paid Civic Engagement Days
Paid Parental Leave
401(k) Retirement Plan
Professional Development Budget
Remote Work Options
Employee Discounts
Growth & Insights and Company News
6 month growth
↓ -2%1 year growth
↑ 0%2 year growth
↓ -1%NAD addresses disclosures on TikTok Shop. Procter & Gamble filed an NAD challenge against Blueland, arguing that influencers promoting Blueland's cleaning products on the TikTok Shop did not adequately disclose their connection to the company. The influencer posts generally fell into four categories: * Some posts included a #bluelandpartner disclosure, but viewers would only see the disclosure if they expanded the post's caption. Blueland voluntarily said it would contact the influencers and require them - to the extent the company has a relationship with them - to ensure that #BlueLandPartner appears at the top of the caption so that viewers don't need to click to see it. * Some video posts did not include a disclosure in the video content. (It's not clear if a disclosure appeared in a caption.) Blueland said it would contact the influencers and require them - again, to the extent the company has a relationship with them - to ensure that #BlueLandPartner appears in the video itself. * Some influencers received free products and participated in Blueland's TikTok shop affiliate program. For these influencers, NAD found that TikTok's "automated disclosure 'creator earns commission' sufficiently informs consumers that a commercial relationship exists between the creators and Blueland and that no additional disclosure is necessary." However, a footnote suggests that NAD may have reached a different conclusion if the free products had been more valuable. * During the proceeding, Blueland identified posts from four influencers who may have received additional compensation beyond the commissions they earned in the TikTok Shop affiliate program. Blueland voluntarily said it would contact these influencers and require them to include additional disclosures in their posts. (The decision doesn't say what those disclosures are.) This is the second NAD case dealing with disclosures on the TikTok Shop this year. Both decisions demonstrate how important it is to give influencers clear instructions about what they need to disclose and how they need to disclose it. The decisions also suggest that as much as brands may want a one-size-fits-all approach to disclosures, they may need to tailor their approach depending on the relationship with each influencer.
Blueland has released a limited-edition capsule collection with Alexis Nikole Nelson-known as @blackforager.
Blueland's first hire was Syed Naqvi, the Chief Innovation Officer (previously, he had been at Method where he was the Director of Formulation).
The Fastest-Growing Company in the History of Cleaning Products Has Reached Profitability and Will be Available at 515 Whole Foods Doors in 2024NEW YORK, Jan. 9, 2024 /PRNewswire/ -- Blueland , the brand reimagining everyday home cleaning products to eliminate single-use plastic packaging with its world leading tablet-based refill system, announced today its expansion into Whole Foods. Blueland's refillable hand soap will be available in all 515 doors nationwide, furthering its goal to make sustainable choices more accessible to consumers. The set comes with a glass, refillable bottle and 100% plastic-free refill tablets.Launched in 2019 by Sarah Paiji Yoo, Blueland was the first company to bring the tablet form factor to market across a range of cleaning products that promise no single-use plastic. The digitally-native brand has sold more than 10 million products to more than 1 million customers, resulting in more than $100 million dollars in sales in just three years. Through this unprecedented growth, both direct-to-consumer and with retail expansion, Blueland has reached profitability in 2023, cementing its position as the world's leader in refillable cleaning concentrates."Entering 2024 by reaching profitability and landing in Whole Foods, a dream retailer for Blueland, is a monumental moment for the sustainable cleaning movement," said Sarah Paiji Yoo, Co-Founder and CEO of Blueland
Blueland, a competitor, launched a media war on PVA to boost their own products.