C

Coursedog

Academic scheduling and curriculum management platform

Demand Generation Manager

Growth MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • 4–5+ years of B2B EdTech demand generation or growth marketing experience, with hands-on expertise building and running multi-channel campaigns across email, content, social, and digital advertising.
  • A proven track record of generating measurable pipeline and revenue impact through demand generation campaigns.
  • Ability to use pipeline and revenue data to guide decisions, measure campaign performance, and optimize channel mix.
  • Demonstrated experience with account-based marketing strategy and close partnership with sales teams on key account targeting and messaging.
  • Hands-on execution skills, including owning campaign creation, messaging, social content, and digital advertising rather than focusing only on strategy or planning.
  • Experience with marketing automation platforms and customer relationship management systems such as HubSpot, Marketo, or Salesforce, or similar platforms.
  • Ability to evaluate and implement artificial intelligence tools to improve campaign effectiveness.
  • Ability to partner effectively with business development representatives, Sales, Product, Design, and the broader marketing team, and to receive feedback.

Responsibilities

  • Develop demand generation strategy, identify high-impact campaigns and channels, and execute with accountability for pipeline and revenue outcomes.
  • Build and run multi-channel demand generation campaigns across email, content, social, and digital advertising; measure performance against pipeline goals and iterate based on data.
  • Own paid advertising strategy and execution, including pay-per-click/search engine marketing, paid social, and display; manage budget allocation, bidding, targeting, and creative testing to maximize pipeline-qualified traffic and return on investment.
  • Partner with the business development representative team on campaign strategy, targeting, and timing to maximize new engagement and qualification rates.
  • Lead strategy, research, and creation for demand generation content, email, and social messaging, collaborating with team members to lead execution.
  • Develop and refine account-based marketing strategy for key accounts, partnering with Sales to align targeting, messaging, and cadence with their priorities and sales cycles.
  • Collaborate with the Product Marketing Manager and marketing team on messaging, positioning, and product news to align campaigns with product direction and customer value propositions.
  • Own event strategy for demand generation by refining the event list, identifying presentation types and formats that will drive pipeline, and partnering with event marketing to align event selection with company and revenue goals.
  • Use artificial intelligence tools and marketing automation platforms to optimize campaign performance, personalization, and lead scoring.
  • Analyze pipeline and revenue data to guide campaign decisions, identify what is working, and continuously refine strategy and channel mix.
  • Own consistent reporting and communication of metrics to the broader team, while partnering with Marketing Operations to build dashboards and align on team and company goals.
  • Take initiative across the marketing function by identifying opportunities, moving quickly, and supporting teammates.

Desired Qualifications

  • EdTech or higher education experience.

About the Company

Coursedog

Academic scheduling and curriculum management platform

Coursedog builds an integrated SaaS platform for higher education operations. It connects scheduling, curriculum and syllabus management, and online course catalogs with a university’s existing Student Information System (SIS) so data stays in sync in real time. Administrators use the platform to project course demand, automate room assignments, apply scheduling policies, and capture faculty preferences, reducing manual data entry and scheduling conflicts. By offering a single, connected toolset instead of spreadsheets and legacy systems, Coursedog helps colleges and universities run their academic operations more efficiently and support student success. The company earns recurring revenue through a one-time implementation fee plus annual licenses that scale with institution size, and it targets customers from individual schools to large systems like CUNY and BYU. Its goal is to streamline institutional workflows with data-driven analytics to improve scheduling and enrollment outcomes.

Company size
51-200
Company stage
Growth Equity (Non-Venture Capital)
Total funding
$111.3M
Headquarters
New York City, United States
Founded
2018

Recently Posted Jobs

Explore more opportunities at Coursedog

See more jobs