Full-Time

Senior Growth Marketing Manager

Creative Strategy

Posted on 9/5/2024

Elevate Labs

Elevate Labs

51-200 employees

Mobile apps for cognitive skills enhancement

Consumer Software
Education
Healthcare

Senior, Expert

Remote in USA

Fully remote position based anywhere in North or South America.

Category
Growth Marketing
Growth & Marketing
Required Skills
Tableau
Marketing
Looker
Data Analysis
Requirements
  • 5+ years in media buying and creative strategy roles (combined), with 1+ years in an in-house environment
  • Experience with social media platforms (Meta, Twitter, LinkedIn, Pinterest, TikTok, Snap) in a marketing capacity
  • Deep understanding of how to automate processes and improve creative testing velocity while not sacrificing the quality of creative concepts
  • Strong track record of developing performant ad concepts, and skilled at taking creative ideas from 0 to 1 with minimal oversight
  • Knowledge in data analysis and digital marketing KPIs (CTR, CPA, ROAS) with the ability to make data-driven decisions using data analytic tools such as Excel, Gsheet, Tableau, Looker, etc.
  • Exceptional copywriting skills and attention to detail
  • Cross-functional collaborator with highly effective communication skills
  • Go-getter and master researcher - proactively seek solutions and knowledge
Responsibilities
  • You will champion visionary creative strategy and initiatives that push the boundaries of innovation and velocity to grow our brands’ market presence to new heights.
  • You will build strategic creative roadmaps and hypotheses that are based on paid social trends, testing results, and audience segmentations.
  • You will lead cross-functional creative discussions around creative performance data, strategic insights, and creative ideas, melding rigorous data analytics with creative thinking and industry best practices.
  • You will write effective creative briefs and performant ad copy/scripts.
  • You will bring optimism, positivity, and efficacy in working relationships and meeting facilitation with cross-functional stakeholders.
  • You will continually look for ways to streamline the creative development process and reduce turnaround time.

Elevate Labs develops mobile applications aimed at improving cognitive skills and mental well-being. Their flagship app, Elevate, helps users enhance their reading, writing, and math abilities, and has received recognition as Apple's App of the Year. Another app, Balance, provides personalized meditation sessions designed to reduce stress, improve sleep, and enhance focus, which earned it the title of Google's Best App of 2021. Unlike many competitors, Elevate Labs operates as a fully distributed company, emphasizing a healthy work culture and employee satisfaction. The company generates revenue through app subscriptions and in-app purchases, with the goal of helping individuals achieve better cognitive and mental health.

Company Stage

Series B

Total Funding

$20.7M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-3%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased interest in digital mental health boosts Elevate Labs' user base potential.
  • Rise of personalized learning aligns with Elevate Labs' cognitive training mission.
  • Remote work trend increases demand for Elevate Labs' mental health tools.

What critics are saying

  • Competition from cheaper mental wellness apps could erode Elevate Labs' market share.
  • Changes in App Store policies may impact Elevate Labs' revenue streams.
  • Consumer concerns about data privacy could decrease user trust in Elevate Labs.

What makes Elevate Labs unique

  • Elevate Labs offers award-winning apps like Elevate and Balance for cognitive improvement.
  • The company personalizes meditation with Balance, enhancing stress reduction and focus.
  • Elevate Labs fosters a robust company culture, enhancing employee experience and innovation.

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Benefits

Competitive salary and equity

Medical, dental, and vision insurance for you and your family

Distributed team flexibility, with a home-office stipend and co-working reimbursement

Annual learning, wellness, and travel stipends

Generous PTO, flexible sick leave, and paid parental leave

INACTIVE