T

Trafilea

AI-powered platform scaling women's brands

Growth Marketing Manager - Meta Ads

Performance & Paid MarketingUpdated on Nov 13
Full-timeNo salary listed

About the Job

Responsibilities

  • Define and execute media strategies with budgets above $1M per month to achieve acquisition and revenue goals.
  • Optimize the entire funnel, from ad creative to checkout and upsell, to maximize customer value and profitability.
  • Drive creative strategy by product, audience, and channel while ensuring brand consistency.
  • Prioritize improvements weekly or biweekly using a 20/80 framework.
  • Lead upsell and downsell testing via proprietary one-click funnel software.
  • Monitor and optimize each step in the customer journey, from platform messaging through the thank-you page.

About the Company

Trafilea

AI-powered platform scaling women's brands

Trafilea builds and scales category-defining consumer brands in women’s intimates, beauty, and wellness for the U.S. market, using AI, advanced analytics, and proprietary technology paired with strong marketing execution. It works by applying data-driven insights and internal tech to spot trends, create brands, and drive growth, with a remote team of marketers, technologists, and data specialists running multi-channel campaigns and ongoing optimization. Trafilea stands out by combining AI-driven insights, exclusive platform tech, and high-caliber marketing to manage and grow multiple brands across categories, rather than focusing on a single product. Its goal is to build and grow category-defining brands in women’s intimates, beauty, and wellness in the U.S., using data, technology, and marketing to change how consumers discover and buy these products.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Montevideo, Uruguay
Founded
2014

Recently Posted Jobs

Explore more opportunities at Trafilea

See more jobs