Full-Time

Lifecycle Marketing Associate

Confirmed live in the last 24 hours

Centerfield

Centerfield

1,001-5,000 employees

Customer acquisition through digital marketing strategies

Data & Analytics
Consulting
Consumer Goods

Compensation Overview

$70k - $75kAnnually

+ Bonus

Entry, Junior

Los Angeles, CA, USA + 1 more

More locations: Culver City, CA, USA

Hybrid position requiring in-office presence in Playa Vista, CA every Tuesday, Wednesday, and Thursday.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
HTML/CSS
Requirements
  • 1-2 years of experience in a similar role
  • Meticulous attention to detail to guarantee well-built and well-tested marketing assets
  • Able to edit campaigns in both html and editors with handlebars, and optimize for both mobile and desktop
  • Skilled in managing processes and timelines, with experience multitasking in a fast-paced and dynamic work environment with a go-getter attitude and a proactive approach to problem-solving.
Responsibilities
  • Craft and execute top-notch email and SMS marketing campaigns for B2C audiences across various industries inside of our platform.
  • Engage closely with the lifecycle marketing lead and Director to understand campaign requirements, strategize effectively, and implement campaigns with precision.
  • Uphold a high standard of quality by delivering creatives and campaigns that undergo thorough QA testing.
  • Collaborate seamlessly with teams like Operations, Data Warehouse, Engineering, and Design to ensure integrated campaign success.
  • Work cross-functionally to ensure the technical setup of email campaigns is accurate, providing the necessary information and visualization for success.

Centerfield focuses on customer acquisition through effective sales and marketing strategies, primarily using digital channels like text and chat. They create personalized buying experiences for customers and help major brands in industries such as home services and telecommunications close around 2,000,000 sales annually. Operating on a performance-based marketing model, Centerfield earns revenue by driving sales for its clients, leveraging technology and expert sales agents. Their goal is to be a trusted partner for brands looking to expand their customer base.

Company Stage

Acquired

Total Funding

$151.7M

Headquarters

Los Angeles, California

Founded

2011

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
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Simplify's Take

What believers are saying

  • Being named Best Overall SEM Solution in the 2023 MarTech Breakthrough Awards highlights Centerfield's industry leadership and innovative capabilities.
  • Recognition as one of the 'Best Places to Work in Los Angeles' underscores a positive work environment and strong company culture.
  • Strategic acquisitions like Datalot and partnerships with major brands enhance Centerfield's market position and growth potential.

What critics are saying

  • The performance-based revenue model can lead to financial instability if sales targets are not met consistently.
  • The highly competitive digital marketing landscape requires continuous innovation to maintain a competitive edge.

What makes Centerfield unique

  • Centerfield's performance-based marketing model ensures they only earn revenue by driving actual sales and customer acquisitions, aligning their success directly with their clients' success.
  • Their focus on personalized buying experiences across all devices sets them apart in the digital marketing sector, ensuring high engagement and conversion rates.
  • Centerfield's integration of advanced technology with expert sales agents provides a unique blend of human touch and automation, enhancing customer satisfaction and sales efficiency.

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