Marketing Campaigns & Customer Engagement Intern

We’re Watts. Together, we’re reimagining the future of water.

We feel proud every day about what we do. We're all part of the same crucial mission, no matter what function we support -- it's to provide safe, clean water for the world, and to protect our planet's most valuable resource.

What we do:

For 150 years, Watts has built best-in-class products that are trusted by customers in residential and commercial settings across the world. We are at the forefront of innovation, working with cutting-edge technology to provide smart and connected, sustainable water solutions for the future. Watts is a leading brand with a quality reputation — and we have a dynamic future ahead.​

The Watts Internship Program is your chance to bring what you’ve learned in the classroom to life! You’ll dive into real-world projects, gaining hands-on experience while learning how business really works from the inside. During the program, you’ll get to roll up your sleeves and make an impact on day-to-day operations. Plus, you'll have tons of opportunities to network with passionate professionals across manufacturing, industrial engineering, and more—sparking new ideas through cross-department collaboration. It’s all about expanding your skills, challenging yourself, and exploring where your ambitions can take you!

Scope of Position

This organized and detail-oriented individual, as part of the Watts Works Training team, will be responsible for providing administrative, operational, and content management support for training programs, customer engagement campaigns, participant incentive programs, and recognition initiatives. The Marketing Campaigns & Customer Engagement Intern will support customer communications, campaign administration, digital asset management, reporting, fulfillment processes, and social media content development to help ensure the successful execution of training-related programs.

This position reports to the Training Campaign Manager. This role is hybrid and is based in N Andover, MA.

Primary Job Duties and Responsibilities

• Provide day-to-day support for the Learn & Earn program, including researching participant account issues, reward redemption questions, and missing Tokens or Tickets.
• Monitor and maintain Training and Learn & Earn shared mailboxes, respond to routine inquiries using approved communications, and escalate complex issues to appropriate team members.
• Process customer video testimonials by reviewing content, organizing files, applying established naming conventions, and documenting relevant information for future marketing use.
• Review, evaluate, and categorize customer testimonials based on quality, content, featured products, target audiences, and potential business value.
• Identify compelling customer stories, quotes, and testimonials for potential use in marketing, social media, training, and promotional communications.
• Capture and organize still images from customer testimonials and training videos to build and maintain a searchable digital image library.
• Maintain digital libraries for campaign graphics, videos, testimonials, communications, and supporting documentation, ensuring assets are properly organized and up to date.
• Apply consistent metadata, naming conventions, and organizational standards to digital content and campaign assets.
• Maintain campaign tracking tools and reports, including training completions, rewards, fulfillment status, deadlines, and participant activity.
• Support training incentive fulfillment by verifying eligibility, preparing participant lists, coordinating required information, and tracking rewards through completion.
• Assist with Learn & Win sweepstakes administration, including winner verification, communications, documentation, prize coordination, and fulfillment tracking.
• Support Watts Works Elite recognition programs by maintaining participant records, preparing communications, and tracking reward distribution activities.
• Update recurring leaderboard and program performance reports using established reporting templates.
• Maintain centralized campaign calendars that track communications, training events, promotions, fulfillment activities, and key deadlines.
• Assist in the development of TikTok and social media content promoting training programs, customer success stories, and engagement initiatives.
• Participate in content planning, brainstorming, and campaign support activities.
• Provide administrative and project support for training programs, marketing campaigns, and special initiatives.
• Assume responsibility for other projects and duties as assigned by the Training Campaign Manager or Company management.
• Demonstrate integrity, accountability, continuous improvement, and transparency by maintaining accurate participant records, following approved communication processes, identifying opportunities to improve program administration, and clearly communicating campaign updates.

Required Qualifications

• Current student (sophomore, junior or senior status).
• Pursuing a bachelor’s degree in Marketing, Communications, Business, Digital Media, Education, Public Relations, or a related field.
• Strong organizational skills and attention to detail.
• Excellent written and verbal communication skills.
• Strong customer service orientation and professionalism.
• Proficiency with Microsoft Office applications, including Excel, Word, PowerPoint, and Outlook.
• Ability to manage multiple projects and priorities simultaneously.
• Ability to collaborate effectively with colleagues across multiple departments.
• Strong problem-solving skills and willingness to learn new systems and processes.
• Passionate about your work, with a genuine desire to contribute meaningfully and make an impact.
• Demonstrated commitment to integrity and respect in interactions with others, fostering a positive and inclusive work environment.
• Strong sense of accountability, taking ownership of tasks and following through on commitments.
• Understanding of and adherence to applicable laws, codes, policies, regulations, and safety practices and procedures, as applicable.
• Must be authorized to work in the United States without requiring sponsorship now or in the future.
• Must successfully establish employment eligibility and satisfactorily complete background checks and required pre-employment testing as a condition of employment.

Preferred Qualifications

• Experience managing digital content, social media platforms, or communications projects.
• Familiarity with content organization, digital asset management, or marketing operations.
• Experience working with video, image, or social media content.
• Knowledge of TikTok, LinkedIn, YouTube, or other digital content platforms.
• Interest in training, customer engagement, marketing communications, or loyalty programs.
• Experience with reporting, data entry, or administrative support activities.

General Applicable Company Competencies

• Commitment to Watts’ values of integrity, accountability, continuous improvement and innovation, and transparency.
• Punctuality and dependability.
• Ability to be flexible and adapt to changing work priorities and stressful conditions.
• Adherence to all personnel policies, procedures, and standards of process as implemented by Watts.
• Maintain productive and collaborative relationships with other Watts employees.
• Adherence to Watts’ seven cultural beliefs: Growth Mindset, Customer-Focused Innovation, Constant Communication, Clear Goals, Collaborate Globally, Be Inclusive, and Take Action.

Working Conditions

While performing the job duties, you will be working in an office environment. You will be required to work in the office at the North Andover, MA location three days per week (Monday – Wednesday) and can work remotely two days per week (Thursday and Friday). You may be required to attend training events, meetings, or other business activities in support of program execution.

Physical Requirements: Specific physical abilities required for this position include, but are not limited to:

•  Ability to remain seated at a desk or workstation for extended periods. 
• Ability to physically move around the office, organize or transport files, packages, or 
• other office-related materials. 
• Ability to read documents, use a computer, and perform data entry tasks. 
• Ability to communicate clearly with management and coworkers, particularly in 
• meetings or phone calls. 
• Ability to operate standard office equipment such as computers, printers, phones, 
• and copiers. 
• Ability to stand for long periods of time. 
• Ability to lift and carry up to 20 pounds. 
• Ability to push and pull up to 20 pounds. 
• Ability to physically move around manufacturing floor. 
• Ability to read documents and communicate clearly with management and 
• coworkers. 
• Ability to wear personal protective equipment, which may include, but is not limited to, safety shoes, hearing protection, and safety glasses.

Pay Range : $21-23

The expected hourly range for this position is $21- $23 hourly. Actual compensation will be dependent upon individual skills, experience, qualifications, and applicable law.

What's In It for You

People-First Culture – Enriching and caring for people is at the core of who we are; this includes executing our Diversity, Equity, and Inclusion (DEI) strategy, and providing you with meaningful career growth opportunities, a positive and safe work environment, and affirmation that you are heard, valued, and respected.

Flexible PTO Policy – Work-life balance is important at Watts and our interns receive one (1) hour of flexible PTO for every thirty (30) hours worked. Your flexible PTO can be utilized for any type of absence.

Paid Holidays – Celebrate the holidays with your loved ones and still get paid! You will receive the following paid holidays off during your time as an Intern with Watts. Where a holiday falls during the weekend, it will be observed on an adjacent weekday.

Lunch and Learns – Throughout your internship, there will be opportunities for you to sign up to learn and network with some of the key strategic leaders and thought partners within our core operating model!

Sustainability – For five years in a row, Watts has been named one of "America's Most Responsible Companies" by Newsweek. Join our journey as we continue to distinguish Watts as a responsible and committed corporate citizen.

Nothing in this job description restricts Watts’ right to assign or reassign duties, responsibilities, and working hours/conditions to this position at any time. This position is “at will,” which means that either the employee or Watts may terminate the employment relationship at any time, with or without notice, and for any lawful reason.

#LI (Hybrid)

Watts in it for you:

Please note that the followingbenefits apply only to permanent roles and do not apply to internship roles.

• Competitive compensation based on your skills, qualifications and experience
• Comprehensive medical and dental coverage, retirement benefits
• Family building benefits, including paid maternity/paternity leave
• 10 paid holidays and Paid Time Off
• Continued professional development opportunities and educational reimbursement
• Additional perks such as fitness reimbursements and employee discount programs
• Learn more about our benefit offerings here: https://tapintowattsbenefits.com/

How we work:

At Watts, our culture is team-oriented and supportive. Employees here genuinely care about the quality of their work, and about each other. Our people are the heart of who we are and contribute to our longevity and continued success.

And this is a place where you can have a big career. No matter your role, there are opportunities for learning and development, and your daily contributions make a meaningful impact on the lives of people who use our products and on the future of water.

Watts is committed to equal employment opportunity. We follow a policy of administering all employment decisions and personnel actions without regard to race, color, religion, creed, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, genetic disposition or carrier status, marital status, military or veteran status, minorities, or any other category protected under applicable federal, state, or local law. Consistent with the obligations of state and federal law, Watts will make reasonable accommodations for qualified individuals with disabilities. Any employee who needs a reasonable accommodation should contact Human Resources.