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Fountain Tire

Tire retailer and automotive services

Human Resources Advisor - Recruitment

Full-TimeDeadline 10/9/27
No salary listed
Senior
Bachelor's
Edmonton, AB, Canada
In Person
People & HRGeneralist Recruiting

About the job

Requirements
  • A bachelor's degree in Human Resources, Business Administration, or a related field is preferred.
  • At least 5 years of experience in direct sourcing or as an HR Generalist with a recruitment focus.
  • Demonstrated success sourcing, pipelining, selecting, and closing talent, including recruitment for rural locations and non-professional roles.
  • Strong knowledge of effective recruitment practices, including behaviour-based interviewing and online attraction methods.
  • Ability to identify the competencies required for success and assess candidates against those requirements.
  • Strong consultative, customer-service, organizational, communication, listening, persuasion, negotiation, and problem-solving skills.
  • Ability to manage competing priorities, collaborate effectively, and maintain a positive, self-motivated approach in a fast-paced environment.
  • Ability to travel up to 10% to attend events and source candidates.
  • A criminal and credit check is required due to the confidential nature of the role.
Responsibilities
  • Partner with hiring managers and provide full-cycle recruitment coaching.
  • Coach and support hiring managers on recruitment strategies, selection practices, labour-market conditions, wage competitiveness, relocation support, scheduling options, and other hiring considerations.
  • Develop creative approaches to attract active and passive candidates, including targeted sourcing campaigns, rural recruitment strategies, and partnerships with secondary and post-secondary schools.
  • Support the ongoing maintenance and enhancement of the Applicant Tracking System and identify opportunities to improve efficiency, consistency, and the candidate and hiring manager experience.
  • Lead recruitment for key and hard-to-fill roles, including job advertising, candidate sourcing, résumé screening, interviewing, reference checking, offer preparation, and candidate follow-up; this accounts for 10% of the role.
  • Create recruitment content for the careers website, social media channels, in-store advertising, and seasonal recruitment campaigns.
  • Monitor recruitment, compensation, scheduling, and workforce trends within the automotive and skilled-trades markets and translate findings into practical recommendations.
  • Represent the company at career fairs, trade shows, school events, and industry functions to promote employment opportunities and build candidate pipelines.
  • Develop and deliver recruitment-related education for managers, and provide backup support to the broader Human Resources team.
Desired Qualifications
  • Familiarity with skilled-trades regulations and programs across Canada is an asset.
  • Experience with Temporary Foreign Worker programs is preferred.
  • Experience in the automotive aftermarket industry is an asset.

About the company

Fountain Tire provides tires, wheels, and related automotive services for cars, trucks, commercial vehicles, and specialty applications. Its offerings include a wide range of tires and custom wheels, plus repair and maintenance services performed by trained technicians to keep vehicles running safely and efficiently. The company approaches tire and automotive care as a complete service, combining product sales with maintenance, repairs, and routine upkeep to help customers get the most from their vehicles. Its differentiator is a clear focus on being the best tire dealer in Canada, backed by outstanding service, high-quality products, and value-driven pricing, delivered by knowledgeable teams with the tools and expertise to handle vehicles from everyday cars to commercial fleets. Fountain Tire’s goal is to be the top tire dealer in Canada.

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Edmonton, Canada

Founded

1956

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Simplify's Take

What believers are saying

  • Forbes named Fountain Tire Canada's top automotive service provider in 2026.
  • London retread plant serves commercial customers and expands Ontario revenue immediately.
  • New Innisfail and earlier acquisitions show continued store expansion into Central Alberta.

What critics are saying

  • Canadian Tire, Kal Tire, and Mr. Lube intensify pricing pressure on tires and service.
  • Fountain Tire's growth depends on acquired stores integrating cleanly through 2026.
  • A network-heavy service model faces margin compression if labor costs outpace tire pricing.

What makes Fountain Tire unique

  • 170 Canadian stores and 167 commercial-network locations span British Columbia to Ontario.
  • 32 straight years as a Canada Best Managed Company signals operational discipline.
  • Fifth retread plant in London lifts capacity 25% across commercial fleets.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Training Programs
  • Employee Discounts
  • 401(k) Company Match
  • Professional Development Budget

Company News

Modern Tire Dealer
Oct 7th, 2024
Fountain Tire Promotes 3 Executives to VP Roles

Higinbotham joined Fountain Tire in 2014 and was promoted to general manager of the British Columbia and Yukon Stores in 2022.

Babcox Media
Dec 2nd, 2022
Fountain Tire Unleashes New Advertising Platform

Fountain Tire has launched a new long-term advertising platform and plans to emphasize the importance of customer relationships.

Auto Service World
Jul 12th, 2022
Fountain Tire Ltd. launched TireMobile offering in the Lower Mainland of B.C. on Jan 1st 21'.

After years of research, Fountain Tire launched its TireMobile offering in the Lower Mainland of B.C. in 2021.

Tire and Rubber Association of Canada
Dec 15th, 2021
Fountain Tire Ltd. hired Brian Hesje on Jan 1st 84'.

Brian Hesje joined Fountain Tire in 1984 and rose through the company ranks as Vice President and ultimately, President.