Manager Online Visual Design

Lowe’s is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe’s operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe’s supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
 
Lowe’s India, the Global Capability Center of Lowe’s Companies Inc., is a hub for driving our technology, business, analytics, and shared services strategy. Based in Bengaluru with over 4,500 associates, it powers innovations across omnichannel retail, AI/ML, enterprise architecture, supply chain, and customer experience. From supporting and launching homegrown solutions to fostering innovation through its Catalyze platform, Lowe’s India plays a pivotal role in transforming home improvement retail while upholding strong commitment to social impact and sustainability. For more information, visit Lowes India_lowes.co.in

Job Summary :

This Manager for Product Content Design is responsible for leading and scaling a team of designers who create and optimize product content for Lowe’s PDP. The role ensures consistent, repeatable design execution while aligning with business objectives and customer needs. This position drives creative strategy, partners with business and technology teams, and ensures flawless execution of product content design initiatives.
The Manager will lead team performance management, drive operational excellence through streamlined processes, and oversee vendor relationships as needed. This role also requires balancing hands-on creative direction with people management and strategic planning. Staying updated on digital commerce trends, design technologies, customer behavior, and emerging AI-driven design solutions is essential to deliver impactful product content that supports Lowe’s overall growth strategy.

Core Responsibilities:

•  Manage a team of designers responsible for producing creative assets for time sensitive and/or confidential projects as well as assist with project overflow during peak production time frames.

• Serve as the primary point of contact between the creative team and other departments, ensuring clear and effective communication.

• Contribute towards ideation and conceptualization of creative projects, that are within the scope of the enterprise.

• Providing clear and comprehensive briefs to the team on the desired output based on the projects. i.e., the design elements, copy, and any other element that is needed for the project.

• Ensuring all the Creative elements adhere to the Brand voice and maintain consistency.

• Regularly evaluate team performance, providing constructive feedback, and implementing improvement plans when necessary.

• Identify skill gaps within the team and arrange relevant training programs to enhance team capabilities.

• Address and resolve any conflicts within the team promptly, maintaining a positive and productive work environment.

• Spearhead and New Scope of Work that is coming in with emerging trends, new technologies, or transitions.

• Effectively managing time and priorities to meet project deadlines ensuring efficiency within the processes.

• Providing guidance and mentorship to the team, sharing insights, and helping them upskill and grow

• Taking ownership of projects from inception to completion, ensuring the goals are met within agreed timelines.

• Fostering a collaborative environment by engaging with associates, cross-functional teams, and stakeholders to integrate diverse perspectives into the creative process.

• Market research to understand Customer behavior, market trends, and competition and provide insights and support in building creative strategies.

• Keeping up with new industry trends, new technologies, and evolving creative techniques (especially with AI) to be forerunners of the scope.

• Establish a feedback loop with clients and stakeholders to continuously improve creative processes and outputs.

Years of Experience

8+ Years in any creative design, UX UI, Product Design related field

Education Qualification & Certifications (optional)

Required Minimum Qualifications:

• Graduate in any Visual Design, UX Design, Product Design

• Preference will be given to candidates with Certification in Copy Editing/writing

• Preference will be given to candidates with certification in website design for E-commerce/retail industries

Skill Set Required

Primary Skills (must have)

• Strong E-commerce, online/omnichannel retail experience

• Good Communication Skills

• A portfolio that demonstrates photography, editing, and design capabilities

• Demonstrated understanding of design/color applied in layout, design, and image composition

• Experience in Adobe CS including Photoshop, Premier Pro.

• Figma Design experience

• People Management

• Stakeholder Management skills

• Content Writing and typography

• Moderate Excel and Microsoft Office Applications

Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law.