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Sage Hospitality Group

Develops and operates hotels and restaurants

Area Director of Groups Sales

Field SalesConfirmed live in the last 24 hours
Full-timeDenver, CO, USA$100k - $110k /yrIn-person

About the Job

Requirements

  • A four-year college degree or equivalent education/experience is required.
  • Three to four years of employment in a related position with this company or another company is required.
  • Advanced knowledge of sales, marketing, and hospitality principles and practices, including experience managing people, complex problems, and efficient sales activities, is required.
  • A working knowledge of Delphi is required.
  • The role requires the ability to make decisions that can affect more than one department, usually within one hotel, using general policies and procedures and keeping the supervisor informed of general assignment direction.
  • The role requires analyzing activities or information, including some original data manipulation or interpretation, to reach logical conclusions.
  • Highly developed communication skills are required to negotiate, convince, sell, and influence managerial personnel, hotel guests, and corporate clients.
  • The role requires dexterity and mobility to meet clients on and off premises, tour the property, attend functions, climb stairs, and operate basic office equipment.
  • The role requires vision to read fine print and computer screens, see colors, and observe rooms in poorly lit conditions.

Responsibilities

  • Solicit, negotiate, and book new and repeat group business through proactive sales efforts, including outside sales calls, direct outreach, referrals, property tours, networking, industry events, and account development. Maximize group room revenue, room nights, average daily rate, ancillary spend, and overall profitability to meet or exceed established goals.
  • Lead and supervise the group sales team. Attract, retain, and motivate employees through hiring, training, development, coaching, empowerment, and ongoing performance management. Conduct performance and salary reviews, resolve issues, provide clear and open communication, and recommend disciplinary action or termination when appropriate.
  • Recommend and assist in developing, implementing, monitoring, and controlling the annual group sales budget for both properties. Analyze competitive positioning, market trends, booking pace, lost business, customer needs, and client feedback to adjust sales strategies and improve conversion, revenue performance, and market share. Prepare and review forecasts, period reports, sales activity reports, rate reports, and other performance data to assess productivity against budget, plan, and marketplace expectations.
  • Implement Sage and franchisor programs, where applicable, and direct sales efforts consistently with Sage’s policies, procedures, and service standards. Ensure strategies and actions support budgeted room night, average rate, revenue, and customer service goals.
  • Develop and continually enhance relationships with key corporate, business, travel industry, association, and community accounts to maintain high visibility and increase market share. Build and maintain a strategic account base focused on prospecting, account penetration, repeat business, and cross-selling opportunities between both properties.
  • Partner with Revenue Management, Marketing, Catering/Events, Operations, and other hotel departments to ensure pricing, positioning, contracting, and service delivery align with business objectives and client expectations. Act as a liaison through weekly meetings and ongoing communication to provide timely information and ensure group needs are carried out as contracted.

About the Company

Sage Hospitality Group

Develops and operates hotels and restaurants

Sage Hospitality Group develops, invests in, and manages hotels and restaurants, focusing on creating experiential lifestyle properties that become part of their local communities. They run hotels and run their own restaurants through Sage Restaurant Concepts, using an integrated approach that combines development, ownership, and operating expertise. Unlike many operators who only manage properties, Sage acts as a developer and investor for urban and resort markets and has rebuilt projects like Denver’s Union Station, showing a hands-on, destination-driven strategy rather than just a place to sleep. Their portfolio includes over 100 hotels and restaurants, and they continue to expand under new leadership with the goal of becoming the nation’s favorite lifestyle hospitality company and a preferred destination for guests and communities alike.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Denver, CO
Founded
1984

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