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Citizens Financial Group

Runs consumer and commercial banking services

Consumer Product Performance Partner - Existing Customer Management

Growth MarketingConfirmed live in the last 24 hours
Full-timeUnited States

About the Job

Requirements

  • A bachelor's degree is required.
  • At least 8 years of progressive credit card experience, with strong knowledge of Existing Cardmember tactics and growth levers, are required.
  • At least 2 years of Existing Cardmember strategy experience at a regional or national issuer level are required.
  • Ability to lead cross-functionally across key stakeholders, set the vision, and direct work to ensure outcomes is required.

Responsibilities

  • Set strategic direction for Credit Card Existing Card Members communication and engagement strategy.
  • Ensure individual client and business line needs are met while supporting portfolio growth and profitability in accordance with budget targets.
  • Collaborate with the Consumer Portfolio Manager, Finance, Risk Management, Distribution, and other business partners to optimize portfolio growth, fee revenue, margin revenue, and product-specific expenses across assigned distribution lines.
  • Create and deploy an Existing Cardmember growth strategy using customer communications and initiative implementation.
  • Manage profit and loss and conduct related business analysis; provide sales and marketing support and perform product management activities.
  • Manage Existing Cardmember growth, retention, and margin objectives, including risk management and product enhancements, while overseeing the end-to-end customer experience for each product.
  • Work with cross-functional partners to achieve key performance indicator, budget, and execution objectives.
  • Manage assigned products and promotional strategies to maintain simple, efficient, and streamlined product structures.
  • Ensure clear field and Banker communications and an appropriate balance of strategies across product lines and distribution channels.
  • Design and deploy strategies, customer experience initiatives, campaign plans, offers, and communications while maintaining a sound control environment.
  • Partner with Finance and the Portfolio Manager to develop budgets and forecasts.
  • Drive discussions of product and pricing strategies and expected portfolio behaviors to achieve budgets.
  • Direct ad hoc reporting on portfolio trends and industry comparisons, including competitive analysis of products, pricing, portfolio dynamics, and promotional structures.

Desired Qualifications

  • Experience developing Existing Cardmember strategy in a build-from-scratch environment is preferred.
  • Proven experience leading program growth from nascent status is preferred.
  • Comfort leading in a self-navigated environment and operating as a builder with an owner mindset is preferred.

About the Company

Citizens Financial Group

Runs consumer and commercial banking services

Citizens Financial Group runs consumer and commercial banking businesses for households, small firms and larger companies, alongside wealth management. Through Citizens Bank, it accepts deposits, processes payments and lends for homes, education and business needs through branches and digital channels. Its commercial teams manage corporate cash flows, arrange financing and advise on mergers and acquisitions, while its private bank serves wealthy families and business owners. The group earns interest on loans and securities, pays interest on deposits and charges fees for financial services and advice. Its banking roots date to 1828, and it is headquartered in Providence, Rhode Island.

Company size
10,001+
Company stage
IPO
Headquarters
Providence, RI
Founded
1828

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