Product Marketing Manager - Dedicated Pump Consumables

Position Summary

The Product Manager, Dedicated Pump Consumables is responsible for driving the commercial strategy, portfolio growth, and profitability of ICU Medical's dedicated infusion pump consumables business. This highly visible role sits at the intersection of product management, commercial execution, customer engagement, and business strategy.

The individual will lead portfolio strategy, product positioning, pricing, lifecycle management, demand planning, competitive intelligence, and sales enablement initiatives. The role requires close partnership with Sales, Clinical, Supply Chain, Operations, Finance, and Product Development teams to drive growth and maximize portfolio performance. This position combines strategic thinking with execution excellence and offers significant exposure to senior leadership.

The ideal candidate is an experienced medical device marketer with a proven track record of growing consumable portfolios, launching products, influencing cross-functional stakeholders, and translating market insights into commercial results. Success in this role will be measured through portfolio growth, profitability improvement, successful product launches, and commercial adoption.

Key Responsibilities

• Portfolio Strategy & Business Growth

  • Develop and execute portfolio strategies to drive revenue growth, profitability, and market share expansion for the dedicated infusion consumables portfolio.

  • Identify market opportunities, customer needs, competitive vulnerabilities, and emerging industry trends that can influence strategic direction.

  • Lead annual portfolio planning processes and contribute to long-range business planning.

  • Analyze business performance and recommend actions to accelerate growth and improve financial performance.

  • Develop portfolio investment recommendations based on customer insights, market opportunity, and business impact.

• Product Marketing & Commercial Execution

  • Develop compelling value propositions, positioning, and messaging that clearly differentiate ICU Medical Infusion Systems and cross-portfolio products in the marketplace.

  • Partner closely with commercial teams to execute growth strategies and achieve business objectives.

  • Lead product launch planning and commercialization activities for new products, line extensions, and portfolio enhancements.

  • Create and deliver impactful sales enablement programs, training materials, competitive tools, and customer-facing content. 

  • Deliver everboarding content and materials for Sales Kick-Off and various other sales trainings throughout the year

  • Ensure consistent and effective communication of portfolio strategies across commercial organizations.

  • Engage directly with clinicians, pharmacists, supply chain leaders, and hospital decision-makers to identify unmet needs and validate product and portfolio strategies.

  • Provide responsive support to sales & customer requests

• Pricing & Profitability Management

  • Develop pricing recommendations, value-based pricing strategies, and portfolio packaging approaches to optimize revenue and margin performance.

  • Monitor competitive pricing dynamics and recommend actions that strengthen market position.

  • Evaluate profitability trends and identify opportunities for margin expansion.

• Forecasting & Operational Leadership

  • Own demand planning inputs, portfolio forecasting, allocation support, and inventory-related commercial planning activities.

  • Partner with Supply Chain and Operations teams to ensure alignment between market demand and product availability.

  • Lead commercial input for RFI, RFP, and strategic account opportunities.

• Competitive Intelligence

  • Maintain expert knowledge of the competitive landscape and emerging market developments.

  • Conduct primary and secondary market research to identify growth opportunities, customer needs, and competitive threats. Provide actionable competitive intelligence to support sales effectiveness, product strategy, and business planning.

  • Anticipate market shifts and develop proactive responses to competitive threats.

Minimum Qualifications, Education, and Experience 

• Bachelor's Degree in Business, Marketing, Life Sciences, Healthcare Administration, Engineering, or related field.

• Minimum 4 years of experience in marketing, sales, or commercial roles within the medical device or healthcare industry.

• Demonstrated experience developing and executing successful commercialization strategies.

• Experience creating customer-facing value propositions and sales enablement programs.

• Strong analytical skills with the ability to translate data into strategic recommendations.

• Demonstrated ability to lead and influence cross-functional teams without direct authority.

• Excellent communication, presentation, and influencing skills, including with C-suite executives.

• Proficiency with Microsoft 365 applications.

• Must be at least 18 years of age.

Preferred Qualifications

• MBA or other advanced business degree.

• Experience with infusion therapy, vascular access, IV consumables, medication delivery, or related clinical products.

• Direct marketing management responsibilities for an FDA Class II medical device with dedicated consumables

• Experience marketing both medical consumables and capital equipment.

• Knowledge of hospital purchasing processes, GPO dynamics, and healthcare economics.

• Experience supporting product launches in regulated healthcare environments.

• Familiarity with nursing, pharmacy, and acute care clinical workflows.

Travel Requirements 

• Typically requires travel 5-20% of the time

Physical Requirements and Work Environment 

• This role is a largely sedentary role

• While performing the duties of this job, the employee may be required to sit or stand for normal periods of time that are associated with office work.

• The employee is required to use computers and standard office software to perform their duties

• Must be able to move and lift objects of up to 25 lbs occasionally

Salary Range - $105,500 - $150,500

The salary range displayed represents the annual base salary we reasonably expect to pay for this role.  The actual salary may vary [differ] based upon various factors, including, but not limited to, relevant experience, skills, education, licensure/certifications, and geographic location.

ICU Medical provides a comprehensive total rewards package that includes:

• Competitive financial benefits, including a generous 401(k) match and (for eligible roles) our Annual Incentive Plan
• A wide range of benefit options at affordable rates
• Additional perks to assist employees with their work-life effectiveness, such as Paid Time Off, Company Holidays, and Tuition Reimbursement

Additional information on health and welfare benefit offerings can be found at https://www.icumed.com/about-us/careers/investing-in-your-future/.