Assistant General Manager - Coliseum Revenue Operations

Assistant General Manager, Coliseum Revenue Operations

The Los Angeles Memorial Coliseum is seeking an accomplished and commercially minded leader to serve as its new Assistant General Manager. Reporting directly to the General Manager, the Assistant General Manager will develop and execute comprehensive revenue strategies designed to maximize venue utilization, drive sustainable growth and support the Coliseum’s long-term financial performance.

Working closely with the General Manager and members of the Coliseum Executive Leadership Team, the Assistant General Manager will provide strategic leadership across the venue’s revenue-generating business lines. This individual will lead business development and event booking activities, identify new commercial opportunities, cultivate strategic partnerships and develop sales and marketing strategies that advance the Coliseum’s overall business objectives.

This position is expected to report onsite 5 days a week. This position also requires non-traditional workhours that include evenings, weekends and/or holidays if necessary.

Key responsibilities include, but are not limited to:

• Develop and execute a comprehensive revenue strategy that increases venue utilization, revenue growth and profitability while supporting the Coliseum’s long-term financial sustainability.
• Lead business development and event booking activities across concerts, sporting events, festivals, corporate events, film productions and other high-profile programming. Identify and pursue new opportunities that strengthen the Coliseum’s market position and expand its revenue base.
• Develop event proposals, structure financial offers and negotiate contracts and rental agreements to achieve the strongest possible financial return for the venue. Oversee the booking calendar and balance revenue potential with operational and strategic priorities.
• Establish and maintain executive-level relationships with promoters, booking agencies, artist representatives, sports organizations, corporate partners and other key industry decision-makers. Represent the Coliseum in competitive bid processes, at industry conferences and through networking and client hospitality activities.
• Lead the development of integrated sales, marketing, sponsorship, premium hospitality and partnership strategies that maximize event revenue, enhance the customer experience and strengthen the Coliseum brand.
• Collaborate closely with Coliseum Operations, Finance, Legal, Risk Management, Marketing, Event Management and Ticketing teams, as well as USC Athletics and external partners including Legends, Learfield, promoters and governmental agencies, to support successful event execution and commercial performance.
• Provide strategic and administrative leadership for the Coliseum’s revenue-generating operations. Establish departmental priorities, organizational structures, staffing plans and performance expectations; recruit, develop, mentor and evaluate management and professional staff; and implement policies and operational standards that strengthen accountability, customer service and revenue performance.
• Monitor business performance through key indicators such as revenue growth, venue utilization, profitability, event bookings and customer satisfaction. Research industry trends, assess market conditions and competitive opportunities, and recommend strategic priorities and new revenue-generating initiatives.
• Represent the Coliseum and USC as a senior leader within the entertainment, sports and venue industries. Participate in strategic planning, organizational initiatives and executive decision-making as a member of the Coliseum Executive Leadership Team, while promoting a workplace culture consistent with the USC Code of Ethics.

Perform other related duties as assigned. The university reserves the right to add or change duties at any time.

Minimum Qualifications

• Bachelor’s degree
• Ten (10) years of relevant professional experience
• Demonstrated experience in strategic revenue generation, business development, marketing and sales planning
• Proven record of successfully developing and growing revenue-generating programs or business lines
• Broad knowledge of business disciplines, including finance, marketing, public relations, sales, business development, customer service, information technology and legal matters
• Thorough knowledge of business metrics and revenue drivers
• Excellent communication, leadership, organizational, critical-thinking, analytical, management and interpersonal skills
• Exceptional negotiation skills

Preferred Qualifications

• Master’s degree
• Fifteen (15) years of relevant professional experience

The successful candidate will bring a strategic and entrepreneurial approach to revenue development, strong relationships within the entertainment, sports or venue industries, and the ability to translate market opportunities into measurable business results. This individual will be an effective collaborator and skilled negotiator who can operate across a complex organization while representing one of the country’s most recognized sports and entertainment venues.

Required Documents and Additional Information

Resume and cover letter required (may be submitted as one attachment).

The annual base salary range for this position is $190,000-$200,000. When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate’s work experience, education/training, key skills, internal peer alignment, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

To support faculty and staff well-being, USC provides benefits-eligible employees with a broad range of benefits and perks to help protect their and their dependents’ health, wealth, and future. These benefits are available as part of the overall compensation and total rewards package.

The University of Southern California is an Equal Opportunity Employer.

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Minimum Education: Bachelor's degree


Minimum Experience: 10 years

Minimum Skills: Strategic revenue generation, business development, marketing and sales planning experience. Proven successful revenue generation track record. Knowledgeable in a variety of disciplines, such as finance, marketing, public relations, sales, business development, customer service, information technology and legal. Thorough knowledge of business metrics and drivers. Excellent communication, leadership, organizational, critical thinking, analytical, management, and interpersonal skills. Exceptional skilled negotiator.
Preferred Education: Master's degree

Preferred Experience: 15 years

USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC observes affirmative action obligations consistent with state and federal law. USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety. Please refer to theBackground Screening Policy Appendix Dfor specific employment screen implications for the position for which you are applying. 

We provide reasonable accommodations to applicants and employees with disabilities. Applicants with questions about access or requiring a reasonable accommodation for any part of the application or hiring process should contact USC Human Resources by phone at (213) 821-8100, or by email at [email protected]. Inquiries will be treated as confidential to the extent permitted by law.

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