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Kijimea

Creative Strategist

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeGräfelfing, GermanyNo salary listedHybrid

About the Job

Requirements

  • A degree or completed vocational training, for example in communications, business psychology, journalism, or marketing.
  • At least 3 years of experience in creative strategy; agency or start-up/scale-up experience is ideal.
  • Understand the performance importance of content on platforms such as Meta or YouTube and be motivated to develop and test new formats and angles.
  • Work in a data-driven way and analyze commercial key performance indicators such as return on ad spend or cost per order, as well as click, hook, and engagement rates.
  • Work in a structured, careful, and reliable manner.
  • Have excellent German proficiency at C1 level or higher and good English proficiency at B2 level or higher.

Responsibilities

  • Conduct quantitative and qualitative market and audience research to understand audience preferences, motives, and needs.
  • Write direct-response scripts for video content, using storytelling elements to capture attention and make persuasive arguments.
  • Create clear, data-based briefs for agency partners to support the production of compelling content.
  • Analyze performance data to determine why creative assets succeed or fail, including hooks, medical claims, and visual formats, and feed the learnings back into production.
  • Proactively develop ideas that support online campaign goals and align with the overall strategy.

Desired Qualifications

  • Agency or start-up/scale-up experience is ideal.

About the Company

Kijimea

Company size
Not listed
Company stage
Not listed
Total funding
Not listed
Headquarters
Gräfelfing, Germany
Founded
2020

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