Head of Product Marketing Director
$187k - $278.2k/yr+ Sign-on payments + Restricted stock units
Expert
Seattle, WA, USA+3 moreMore locations: San Francisco, CA, USA | Irvine, CA, USA | New York, NY, USA
In PersonWork locations listed: San Francisco, Irvine, New York, or Seattle.
Growth & MarketingProduct Marketing
Company Historically Provides H1B Sponsorship
About the job
Requirements
- At least 10 years of relevant experience in high-growth consumer technology, creator economy platforms, social networks, or two-sided marketplaces.
- At least 5 years of experience managing and scaling high-performing, integrated teams.
- Deep understanding of digital subcultures, streamer dynamics, and the realities of building an audience online.
- Deep understanding of creator unit economics, digital commerce, patronage models, and how product features affect creator retention and viewer habituation.
- Ability to distill complex, highly technical information into clear written narratives.
- High agency, bias for action, and comfort declining low-impact feature launches to protect focus and prioritize high-impact bets.
Responsibilities
- Build, lead, and elevate Twitch’s global product marketing function.
- Establish product marketing as a proactive, high-velocity marketing engine and strategic driver.
- Define the core value proposition of Twitch’s product ecosystem for creators and viewers.
- Connect Marketing with Product, Engineering, Data Science, Commerce, and broader go-to-market teams.
- Establish operational rigor, written strategy briefs, and accountability loops that prioritize high-impact bets.
- Translate technical roadmaps and platform mechanics into clear creator value narratives, including how monetization tools can drive creator earnings.
- Partner with Product, Design, and Engineering leadership to address platform-wide discovery challenges.
- Partner across the business to ensure new features, onboarding pathways, and retention mechanics support recruitment and retention goals.
- Use audience insights and user research to connect the gaming foundation with lifestyle, sports, and creative verticals.
- Ensure user-facing messages, in-product promotions, and customer relationship management touchpoints deliver community value and respect streamer-viewer relationships.
- Develop continuous lifecycle adoption strategies beyond one-off product launches.
About the company
Twitch runs a live video service where creators broadcast gaming, music, sports, and everyday conversations to viewers who participate through chat. Its channels combine live broadcasts with community features such as custom emotes and moderation tools, making the audience part of the show. Viewers follow creators and join their channels to watch performances, discuss shared interests, and support the people behind the streams. Twitch earns money from advertising, paid channel subscriptions, and Bits, virtual goods viewers buy to support creators, sharing eligible revenue with streamers. Founded in 2011 and headquartered in San Francisco, Twitch is owned by Amazon.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$43.1M
Headquarters
San Francisco, California
Founded
2011
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Simplify's Take
What believers are saying
- More creators enter monetization: Twitch expanded subscription and Bits tools to eligible streamers globally in May 2026.
- Advertisers get playable storefronts: Twitch reported rolling out game demos within sponsored streams in May 2026.
- Scientists get broad product scope: Twitch's San Francisco Applied Scientist role spans advertising, brand safety, sponsorships, and content understanding.
What critics are saying
- Live delivery strains costs: Twitch's CEO identifies worldwide, low-latency video as an expensive part of its service.
- Revenue-sharing terms differ: Twitch's top Plus tier uses 70% of net subscriptions; KICK lists a 95% subscription share.
- Equity follows Amazon's fortunes: Twitch's San Francisco Applied Scientist package includes Amazon restricted stock units.
What makes Twitch unique
- Amazon membership feeds creator income: Prime members receive a monthly Twitch channel subscription token.
- Music licensing supports live DJs: Twitch's program covers Universal, Warner, Sony, and independent labels.
- Game rewards connect watching to playing: Twitch Drops award in-game items for viewing activity and subscriptions.
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Benefits
- Medical, Dental, Vision & Disability Insurance
- 401(k)
- Maternity & Parental Leave
- Flexible PTO
- Commuter Benefits
- Amazon Employee Discount