Program Manager, Loyalty

Groupe Dynamite Inc. (GDI) is a Montréal-based, public company of integrated omni-channel brands, designing and distributing accessible, trend-forward fashion for women since 1975.

Our mission of "Empowering YOU to be YOU, one outfit at a time" is brought to life through the GARAGE and DYNAMITE banners and represents the consumer-centric core of GDI's long-standing success as a leading retailer in North America.

Today, GDI operates nearly 300 stores across Canada and the United States, as well as shoppable brand experiences at Garageclothing.com and Dynamiteclothing.com.

Job Summary:

Reporting to the Director of Customer Retention, the Program Manager, Loyalty will own our loyalty program end to end across both the GARAGE and DYNAMITE brands. This is a true ownership role: you will hold P&L accountability for the program, shape the long-term vision, lead a team, and work at the intersection of customer data, retention strategy, and experience design.

Sitting within the Customer Retention function, you will serve as a key voice in understanding and retaining our customer base. You will partner closely with the teams and platforms that power our data ecosystem while leveraging a deep understanding of customer behaviour to make the loyalty program experience distinctly unique to GARAGE and DYNAMITE.

Main Responsibilities:

• Own loyalty program vision, business case, P&L, ROI, and performance;
• Define program economics, rewards strategy, tier benefits, and value proposition;
• Build forecasting models and multi-year projections;
• Drive member growth, retention, engagement, and added incremental revenue;
• Build and maintain a deep understanding of loyalty member cohorts, including CLV modelling, purchase frequency, cross-brand behaviour, and at-risk identification;
• Translate data insights into actionable program decisions: tier progression, earning mechanics, redemption incentives, and churn interventions;
• Partner with CRM and Customer Analytics to build segmentation frameworks that inform personalization, lifecycle targeting, and retention opportunities across the member base;
• Craft and own the end-to-end member experience and community events, including execution across all online and offline channels;
• Ensure program consistency across the two brands, while keeping GARAGE and DYNAMITE offerings distinct and on brand;
• Lead and galvanize stakeholders across CRM, Marketing, E-commerce, Retail, Finance, and Technology;
• Support the development of direct reports.

Qualifications:

• 6–10 years of experience in loyalty, CRM, customer strategy, management consulting or a related field, ideally within an omni-channel, international, and/or multi-brand retail, fashion, or consumer environment;
• Educational background in marketing, business, economics, or related field; MBA preferred;
• Demonstrated P&L ownership and/or annual planning experience, with the ability to build business case decks from the ground up;
• Strong hands-on analytical skills, and the ability to translate customer insights into tangible program improvements and measurable outcomes;
• Excellent communication and stakeholder management skills, able to speak the language of tech/data teams as fluently as that of executive leadership;
• A genuine passion for the customer experience and an eye for what makes a loyalty program feel meaningful, not just transactional;
• Proven experience in team management.

At GDI, you will be part of a growing organization that understands the importance of investing in people and offers you:

• A comprehensive compensation package that includes performance-driven bonuses;
• A group retirement savings program with employer matching;
• Flexible group insurance with personalized coverage that meets your needs;
• An employee discount at Garage and Dynamite;
• Exclusive private sample sales;
• A flexible vacation policy;
• And more!

GDI has been repeatedly voted one of Montréal’s Top Employers and one of Canada’s Top Employers for Young People.

Our promise…
No day will be like the last—we aim to be better today than we were yesterday. We are committed to employment equity.

Candidates that are retained will be called for an interview.

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