Company Description:

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

Breakfast is more than a meal. It’s a ritual, a routine and one of the most critical moments in our customers’ day.

As Category Strategy Consultant, Breakfast & Bakery, you’ll help shape how McDonald’s Canada shows up in that moment - today and in the future. You’ll bring together consumer understanding, business performance, culture and competitive intelligence to uncover opportunities and turn them into strategies that move the business forward.

You’ll work across some of our most beloved menu equities while helping imagine what comes next. This is an ideal role for someone who is highly curious, commercially minded and excited by the challenge of turning insight into ideas, and ideas into action.

Duties

Influence the category strategies

Support the Senior Category Strategy Manager in developing the annual and long-term strategies for Breakfast & Bakery, identifying the biggest opportunities for growth and translating them into clear priorities and plans.

Serve as an expert on Breakfast & Bakery, with a deep understanding of our consumers, business performance, competitors, portfolio and the broader category landscape.

Shape what comes next

Identify opportunities to strengthen our existing menu and expand the portfolio, grounded in what consumers want and where the business has room to grow.

Partner with Menu and Insights to turn those opportunities into innovation, limited-time offers and a strong pipeline for the future.

Serve as the voice of the category

Know the performance of the categories inside and out, diagnosing what is driving results and what it means for our plans.

Bring together consumer research, business performance and competitive intelligence to develop clear, evidence-based recommendations and confidently advocate for them.

Drive priority workstreams

Own key category workstreams from strategy through development, coordinating Marketing, Menu, Insights, Finance, Operations, Supply Chain, Regional and agency partners to deliver against the plan.

Anticipate risks, surface trade-offs and bring the right people together to solve problems and keep work moving.

Qualifications

3+ years of experience in marketing, category management, strategy, innovation, insights or a related commercial discipline.
A resourceful self-starter who proactively identifies problems, takes ownership and seeks out the information, perspectives and solutions needed to move forward.
A consumer-first mentality and passion for food and culture, with the ability to spot emerging shifts and connect them to opportunities for the category.
Strong strategic thinking and curiosity, with a natural drive to ask “why”, connect the dots and understand how our plans ladder up to the bigger picture.
Strong analytical acumen, using consumer and business data to diagnose performance, uncover insights and inform recommendations.
Compelling storytelling and communication skills, with the ability to simplify complexity and make clear, evidence-based recommendations.
Strong cross-functional collaboration and influence, building trusted relationships, bringing the right people together and creating momentum around shared priorities.
Courage and confidence to challenge assumptions, ask hard questions and bring a clear point of view to the table.

Salary Range

The expected salary range for this role is $78,000 - $104,000 per year

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors. This is for an existing role.

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.
We do not use artificial intelligence (AI) or automated tools to screen, assess, or select applicants during our recruitment process

McDonald's

Supervisor - Marketing

About the Job

Requirements

Responsibilities

The Opportunity

Duties

Qualifications

Salary Range

About the Company

McDonald's

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